Kellogg's data analytics curriculum is built around the observation that managers do not always have a sense of what analytics can do for them, and data scientists do not always understand enough about a manager's problem to be helpful. What is missing are analytics-savvy MBAs who have a passion for business problems and who are so fluent in data analytics that they can easily converse with and manage teams of data scientists.

As a result, our teaching philosophy in data analytics is to be relentlessly problem driven while taking a deep dive into methods and applications.

Foundational Courses: These courses provide the statistical and methodological foundations for data analytics.

Competitive Advantage Courses: These courses teach students how to apply data analytics to different business problems. Students learn new methods as needed to solve the business problems at hand and are required to apply these methods to large real-world datasets.

Deep Dive Courses: These courses provide depth in selected areas. In contrast to “Competitive Advantage” courses, they can be methods as opposed to problem-focused.

Experiential Courses:
These courses allow students to apply their skills from “Competitive Advantage” and Deep Dive” courses to real company situations.

Faculty sponsors: Florian Zettelmeyer (Marketing), Brian Uzzi (MORS), Eric Anderson (Marketing)

data analytics
Pathway
1 Foundational
Business Analytics I
DECS 430-5
Business Analytics II
DECS 431
Marketing Research
MKTG 450
2 Competitive Advantage
Analytics for Strategy
STRT 469
Retail Analytics
MKTG 462
Strategy Implementation
MORS 455
People Analytics and Strategy
STRT 440

Digital Marketing Analytics
MKTG 955

Applied Advanced Analytics
OPNS 940

Customer Analytics
MKTG 482

Human and Machine Intelligence
KIEI 950-5

Social Dynamics & Network Analytics
MORS 457

Analytical Decision Modeling
OPNS 450


3 Deep Dive
Visualization for Persuasion
KACI 925-5

Data Exploration
DECS-922-5

Technology in the Age of Analytics
KMCI 930-5

Decision Making and Modeling
MECN 451

Introduction to Software Development
KIEI 924
Experiential
Analytical Consulting Lab
MECN 615
Data Analytics Decisions
KMCI 940
Apply your analytics skills to live business problems.

 


Last edited August 1, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu

Kellogg School of Management

Northwestern University
340 E. Superior Street, Chicago, IL 60611