Rosenfeld talks about what it took to build a global snacking powerhouse
EVANSTON, Ill. (Oct. 8, 2013)—The Kellogg School of Management launched its Brave Leader Series last night with a visit from Irene Rosenfeld, Chairman and CEO of Mondelēz International. In a conversation with Dean Sally Blount before more than 500 Kellogg students, faculty and administrators, Rosenfeld described how she led Kraft Foods through its turnaround, its split into two new public companies, one of which is Mondelēz International, and its transformation into a global snacking powerhouse.
Rosenfeld talked about her recipe for success, or the four Ps: people, portfolio, productivity and purpose. When asked how she feels about her snacking portfolio today, she replied, “Snacking is now a universal behavior. We provide consumers the snacks they want to ensure we capture our fair share of stomach.” This intense focus on consumers has made Mondelēz International number one or two in all of its categories.
The Brave Leader Series is a forum for thought-provoking conversations with prominent leaders from business, government and civil society. Hosted by Dean Blount, these conversations focus on what Kellogg has identified as the four most important determinants of business success in this 21st century “collaboration economy,” namely: an intense focus on customers, deep collaboration skills, agility and resilience and public statesmanship.
“Every day, around the world, outstanding leaders demonstrate what it means to think bravely. I’m delighted that we’re able to share their insights and experiences with our Kellogg community,” said Blount. “Irene gave us a fascinating look at what it takes to be a successful leader in today’s global marketplace.”
Additional leaders confirmed thus far for the 2013-2014 series include Denise Morrison, President and CEO of Campbell’s Soup Company; Maggie Wilderotter, Chairman and CEO of Frontier Communications; and Don Thompson, President and CEO of McDonald’s Corporation.
For highlights and video clips from the event, please visit: http://kellogg.northwestern.edu/news_articles/2013/10082013-brave-leader-irene-rosenfeld.aspx
About the Kellogg School of Management at Northwestern University
To learn more about Kellogg, visit www.kellogg.northwestern.edu.
Further information about Kellogg’s Brave Leader Series is available at http://www.kellogg.northwestern.edu/news-events/brave-leaders.aspx.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.