Program incorporates new foundation in technology with rigorous education in business and design innovation
EVANSTON, Ill. (Sept. 19, 2013)—Northwestern University’s Kellogg School of Management and McCormick School of Engineering and Applied Science announced an enhanced MMM program. The program will retain its rigorous focus on business and design innovation with a new foundation in technology.
The enhanced program will launch in June 2014 with the Class of 2016. Students will continue to earn both an MBA from Kellogg and a master’s degree from McCormick.
Several design innovation and technology courses will extend the degree curriculum from six quarters to seven and require another four credits for graduation, including classes in the following academic areas: project management, programming design, service design, applied advanced analytics, innovation frontiers, organizing for innovation and design of networks. Northwestern’s Segal Design Institute will support many of the design-related activities.
“The enhanced MMM program provides a focus on design innovation, which gives graduates a critical competitive advantage,” said McCormick Dean Julio M. Ottino. “It will allow graduates to move directly into product management roles, understand the needs of users, and guide innovation from end to end.”
“The enriched MMM program brings together the best of two world-class institutions to better meet the demands of the market,” said Kellogg Dean Sally Blount. “Kellogg’s new offering will equip future business leaders to drive the entire product or service innovation life cycle and creatively solve the complex challenges of the 21st century marketplace.”
Students will continue to benefit from hands-on learning experiences inside and outside the classroom, including the capstone integration project, in which students focus on end-to-end solutions at major corporations; a studio and prototyping space; and business and design competitions. There will also be additional recruiting opportunities targeted to MMM graduates and support from an existing MMM career coach.
About the Kellogg School of Management at Northwestern University
To learn more about Kellogg, visit www.kellogg.northwestern.edu.
Further information about Kellogg’s executive education programs is available at www.kellogg.northwestern.edu/execed, by phone at 847-467-7000 or by email at firstname.lastname@example.org.
About The McCormick School of Engineering and Applied Science
To learn more about McCormick, visit www.mccormick.northwestern.edu.
About the Segal Design Institute
To learn more about the Segal Design Institute, visit www.segal.northwestern.edu