2015 UCLA Media & Entertainment Case Competition
Kellogg team wins inaugural case study competition at UCLABy Eva Saviano
For the first time since launching their annual entertainment, sports and technology conference, the UCLA’s Anderson School of Management held a case study competition.
Matt Weiss ’16, Libby Koerbel ’16, Chris Phillips ’16 and Anja Zhao ’15 won the $4,000 First Place prize by creating a strategy to aid event sponsor Paramount Pictures increase shrinking margins due to mobile media consumption and streaming services.
“We wanted to connect the cinema and at-home-viewing experiences,” says Weiss. “The key insight behind our solution was creating a journey centered on the Paramount brand that motivated customers to return to the theater.”
The team and Paramount executives are discussing turning their proposal into an implementable business plan.