Print Overview

Dr. Gal’s research focuses on identifying behavioral phenomena of broad relevance to consumers, managers, and policymakers. His work has been published in leading academic journals and featured in the New York Times, Financial Times, Wall Street Journal, Globe and Mail, and Scientific American, among others. Dr. Gal teaches Marketing-Led Innovation.

Print Vita
PhD, 2007, Business Administration, Stanford University
MS, 2004, Engineering, Management Science, Stanford University
BS, Computer Science, Pennsylvania State University

Academic Positions
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2007-present

Print Research
Research Interests
Judgment and Decision-Making
Innovation and Creativity
Individual Differences

Print Teaching
Teaching Interests