Print Overview

    Dr. Gal’s research focuses on identifying behavioral phenomena of broad relevance to consumers, managers, and policymakers. His work has been published in leading academic journals and featured in the New York Times, Financial Times, Wall Street Journal, Globe and Mail, and Scientific American, among others. Dr. Gal teaches Marketing-Led Innovation.

    Print Vita
    PhD, 2007, Business Administration, Stanford University
    MS, 2004, Engineering, Management Science, Stanford University
    BS, Computer Science, Pennsylvania State University

    Academic Positions
    Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2007-present

    Print Research
    Research Interests
    Judgment and Decision-Making
    Innovation and Creativity
    Individual Differences

    Print Teaching
    Teaching Interests