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News & Events

Kellogg School scholar named among world’s “most influential management gurus”

12/1/2005 - Evanston, Ill. – Philip Kotler, distinguished scholar at the Kellogg School of Management at Northwestern University, appears as the highest rated academic in the recently published PwC Survey of the World’s Most Respected Companies.

The PwC global opinion poll surveyed chief executive officers across 25 countries and recognized Kotler, the Kellogg School’s S.C. Johnson & Son Distinguished Professor of International Marketing, among the top “most influential business writer or management guru” for his profound contributions to the field of marketing. Kotler appeared at No. 4 behind Peter Drucker, Bill Gates and Jack Welch.

Professor Kotler joined the Kellogg School faculty in 1962 and is the author of more than 100 articles and dozens of books, including his landmark 1967 text, Marketing Management, now in its 12th edition and published in nine languages. His seminal 1969 article, "Broadening the Concept of Marketing," was published to acclaim in the Journal of Marketing, and engendered a vigorous discourse that significantly advanced the discipline's theoretical underpinnings, and its horizons. He has earned the American Marketing Association’s Paul Converse Award, the AMA’s inaugural Distinguished Marketing Educator Award, 10 honorary degrees from abroad and many other distinctions throughout his impressive career.

Summary of survey methodology

This is the eighth year that PwC has conducted a global survey of chief executive officer opinion, which this year included interviews with more than 1000 respondents across 25 countries.

The core of the survey identifies those companies and business leasers most respected by their peers and the reasons for those choices. Several new additions were made to this year’s survey including the opportunity for CEOs to nominate a business writer or management guru who has had the most influence on their role over the last five to 10 years.

The fieldwork was undertaken by the PwC International Survey Unit between August and October 2005, principally by telephone, written questionnaire or face-to-face interviews. Survey participants come from publicly traded and private companies across 25 countries. The full version of the rankings can be found at