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News & Events

Kellogg team wins Dell-Microsoft Marketing Case Competition

9/29/2005 - Anaheim, Calif.  – Talk about a résumé-builder. Four second-year MBA students from the Kellogg School of Management at Northwestern University took top honors here Wednesday at the fourth annual Dell-Microsoft Marketing Case Competition.

Held in conjunction with the 16th Annual Conference of the National Society of Hispanic MBAs (NSHMBA) which opens today, a total of six teams vied for bragging rights in the day-long competition, including a second team from Northwestern's Kellogg School and teams from: the Darden School of Business at the University of Virginia; the Jesse H. Jones Graduate School of Management, Rice University; the Owen Graduate School of Management at Vanderbilt University and the School of Management at the University of Texas at Dallas. The contest involved the students applying their business-school knowledge to tackle a real-world marketing challenge, and then presenting recommendations to a five-judge panel of Microsoft and Dell executives.

The Northwestern Kellogg School team learned that they'd won today when Ro Parra, Dell senior vice president, Americas, announced the news at a Dell sponsored-luncheon. After congratulating Shalini Bhatia, Marina De La Torre, Natalie Prutsky, and Ramon L. Rodriguez on their business acumen and analytical skills, Parra advised the audience of 1,000 to take note of their names.

Each member of the winning team received a Dell Inspiron 6000 notebook, Microsoft Windows XP Professional and Microsoft Office 2003 Professional software and a certificate for an Xbox 360 – Microsoft's newest gaming console set to launch this November. Winners and finalists alike all received a copy of Money 2006 from Microsoft. The five-person judging panel included: Bert Quintana, vice president and general manager, Dell International Services; Al Lopez, vice president, Dell Americas Finance; Kim Hibler, area vice president, Dell Preferred Account Division; Jim Minervino, general manager of Integrated Marketing Strategy and Insights, Microsoft; and Orlando Ayala, COO, Microsoft Business Solutions and senior vice president, Small and Midmarket Solutions and Partner Group.

About 7,000 Hispanic MBA students and professionals are expected to attend the NSHMBA Conference and Career Expo this year. More than 300 businesses, mostly Fortune 500 companies, will meet and interview the attendees during the career expo.

The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Business Association," NSHMBA serves 29 chapters and more than 6,500 members in the United States and Puerto Rico by providing career opportunities, professional development programs and networking events. NSHMBA also awards up to $1 million each year in scholarships and sponsors educational seminars for high school students.

About Dell
Dell Inc. (NASDAQ: DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last four quarters was $52.8 billion. For more information about Dell and its products and services, visit

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their potential.

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