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News & Events

Conference Considers Dynamics of Global Business Strategy

11/20/2002 -

Global Business and Markets: Growth and Opportunity, a conference presented by the International Business & Markets Program, will be held Wednesday, November 6 starting at 9 AM at the Tribune Auditorium of the Allen Center of the Kellogg School of Management, Evanston, Ill.

International Trade represents over $5.5 trillion of economic activity per year worldwide. Managers must recognize the fundamental implications of globalization for business strategy. International trade provides significant new opportunities for business and increasing economic growth for countries taking part in the world trade system.

Keynote speakers include Mauricio Botelho, CEO of EMBRAER of Brazil and Stephen Nelson of DIAGEO of the U.K. In addition, Dean Dipak Jain will speak on global marketing and President Henry Bienen will discuss International Trade and Security.

For additional conference details and speaker information, please visit the International Business & Markets Program conference page.