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Kellogg Students in the Media

Bloomberg Businessweek

A Better Way to Build a Lithium Ion Battery? – 04/30/13
The article profiles SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta. The SiNode team, which won the grand prize at the Rice Business Plan competition commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.

Daily Northwestern

Kellogg implements new tablet program – 04/22/13
The article explores an initiative led by Kellogg student Sam Sung `13 in partnership with Kellogg administration to pilot the use of tablets and other technology in a classroom setting.

Entrepreneur

3 Promising Green Startups Attracting Millions From Investors – 04/22/13
The article highlights NuMat Technologies, a startup company led by Kellogg JD-MBA students Ben Hernandez ’13 and Tabrez Ebrahim ’13.

Crain's Chicago Business

Northwestern teams sweep Rice biz-plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.

Evanston Now

NU teams win over $1M in business plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.

GMAT Club

Kellogg School Wins 2013 International Impact Investing Challenge – 04/15/13
The article notes that Outcomes Innovation Capital team from Kellogg, including William “BJ” Bronston `13, Rebecca Johnson `13, Ratula “Milly” Shome `13 and Nikki Tyler `13 won the 2013 International Impact Investing Challenge, a competition for MBA students to present investment strategies that create both sustainable impact and financial returns. The event is co-hosted by the Kellogg School. From the article: “This challenge provides a platform for graduate students to create and pitch high-performance, high-reward and high-impact investment strategies to prospective institutional investors,” said Jamie Jones, director of social entrepreneurship at Kellogg.

Houston Business Journal

Rice business plan winners look to future of batteries, biotech — Slideshow – 04/14/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.

Bloomberg Businessweek (Getting In blog)

MBAs: Why Hire When You Can Rent by the Hour? – 04/11/13
The article notes the participation of a Kellogg School student in HourlyNerd, a startup through which businesses can hire MBA students on an hourly basis.

Financial Times

Research? Most people cannot understand it – 04/07/13
The article highlights Lecturer of Marketing Andrew Razeghi's practice of publishing his research through SlimBooks, a platform developed by Kellogg student Casey Bankord, as an innovative way for academics to share their work.

Chicago Tribune

Chicago-based LuminAID Lab wins Clean Energy Challenge – 04/04/13
The artice notes NuMat Technologies, a startup company led by Kellogg JD-MBA students Ben Hernandez ’13 and Tabrez Ebrahim ’13, as the winner of the 2012 Clean Energy Challenge.

Exim Bank

40 MBA students of Kellogg School Management, Northwestern University, Chicago to visit Eximbank – 03/27/13
The article highlights a trip to Vietnam by a group of Kellogg students, led by Clinical Assistant Professor of Management and Organizations Trinh Kim Chi, as part of the GIM Southeast Asia class for part-time students.

New York Times

What Are You Doing to Fix India’s Broken Education System? – 03/25/13
In this op-ed piece, Kellogg student Rakesh Mani writes about inequity in India's education system.

NPR

Self-Tracking Apps To Help You 'Quantify' Yourself – 03/12/13
In the article, Kellogg Student Noah Zandan is noted with his father, Peter, as part of the "Quantified Self" movement, in which individuals capture and analyze data feedback from their everyday life and activities such as sleep, exercise and food intake.

Wall Street Journal

Let Herbalife Customers Decide – 02/19/13
The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins.

ABC 12-WJRT

Tide Tops 2013 Kellogg School Super Bowl Advertising Review; Lincoln, BlackBerry and Go Daddy Lag the Field – 02/07/13
Clinical Professor of Marketing Tim Calkins, Associate Professor of Marketing Derek Rucker and Kellogg student John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Medill Reports

Super Bowl ads drop the ball – 02/05/13
Associate Professor of Marketing Derek Rucker, Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Chicago Business Journal

Kellogg School of Management students prove tough graders of Super Bowl ads – 02/04/13
Clinical Professor of Marketing Tim Calkins and Kellogg student John Felton `14 discuss the Kellogg Super Bowl Advertising Review and comment on the most and least effective ads in the 2013 rankings.

Fox Chicago

Fox Chicago Segment – 02/04/13
In the segment, Clinical Professor of Marketing Tim Calkins and Kellogg students Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Wall Street Journal

Chrysler, Taco Bell Win in Ad Bowl – 02/03/13
Kellogg students John Felton `14 and Jim Poon `14, both participants in the 2013 Kellogg Super Bowl Advertising Review, comment on ads during this year’s game.

Financial Times

Consultancy projects: A whole new ballgame – 01/28/13
Victoria Zimmerman ’13 comments on her experience consulting with McDonald’s as part of the Kellogg School’s Sustainability Lab course.