Crain's Chicago Business
Northwestern teams sweep Rice biz-plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
Evanston Now
NU teams win over $1M in business plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
GMAT Club
Kellogg School Wins 2013 International Impact Investing Challenge – 04/15/13
The article notes that Outcomes Innovation Capital team from Kellogg, including William “BJ” Bronston `13, Rebecca Johnson `13, Ratula “Milly” Shome `13 and Nikki Tyler `13 won the 2013 International Impact Investing Challenge, a competition for MBA students to present investment strategies that create both sustainable impact and financial returns. The event is co-hosted by the Kellogg School. From the article: “This challenge provides a platform for graduate students to create and pitch high-performance, high-reward and high-impact investment strategies to prospective institutional investors,” said Jamie Jones, director of social entrepreneurship at Kellogg.
Houston Business Journal
Rice business plan winners look to future of batteries, biotech — Slideshow – 04/14/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
Bloomberg Businessweek (Getting In blog)
MBAs: Why Hire When You Can Rent by the Hour? – 04/11/13
The article notes the participation of a Kellogg School student in HourlyNerd, a startup through which businesses can hire MBA students on an hourly basis.
Financial Times
Research? Most people cannot understand it – 04/07/13
The article highlights Lecturer of Marketing Andrew Razeghi's practice of publishing his research through SlimBooks, a platform developed by Kellogg student Casey Bankord, as an innovative way for academics to share their work.
NPR
Self-Tracking Apps To Help You 'Quantify' Yourself – 03/12/13
In the article, Kellogg Student Noah Zandan is noted with his father, Peter, as part of the "Quantified Self" movement, in which individuals capture and analyze data feedback from their everyday life and activities such as sleep, exercise and food intake.
Wall Street Journal
Let Herbalife Customers Decide – 02/19/13
The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins.
Medill Reports
Super Bowl ads drop the ball – 02/05/13
Associate Professor of Marketing Derek Rucker, Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.
Fox Chicago
Fox Chicago Segment – 02/04/13
In the segment, Clinical Professor of Marketing Tim Calkins and Kellogg students Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.
Wall Street Journal
Chrysler, Taco Bell Win in Ad Bowl – 02/03/13
Kellogg students John Felton `14 and Jim Poon `14, both participants in the 2013 Kellogg Super Bowl Advertising Review, comment on ads during this year’s game.
Bloomberg Businessweek (Getting In blog)
In Vegas, MBAs in Search of a Career Jackpot – 01/24/13
The article notes the participation of Kellogg students in Caesars Entertainment’s annual MBA Poker Championship, the company’s primary MBA recruitment event.
