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Kellogg Faculty in the Media

The Huffington Post

Why Brands Pass on the Super Bowl – 01/29/16
Article by Professors Tim Calkins and Derek Rucker reports why big brands are not advertising in the Super Bowl. Reasons include the high price, difficulty to stand out, lack of strategic fit, and high risk.

Forbes

Is A Super Bowl Ad Really Worth $5 Million? – 01/28/16
Article by Professors Tim Calkins and Derek Rucker explain how reach, attention and platform drive demand for Super Bowl advertising spots.

Fortune

Why You’ve Already Made Up Your Mind About Donald Trump – 01/28/16
Article by Professor Moran Cerf analyzes the difference between brain engagement while people watch the presidential debates and subjective feedback from opinion polls. When people hear their favorite candidate speak, their brains will find a way to explain why everything he or she says is more engaging.

The Huffington Post

Can Executive Compensation Push Firms to Harm the Environment? – 01/28/16
Article by Professor Dylan Minor reports that high executive compensation can increase the odds of a firm breaking environmental law and causing environmental harm by 40-60 percent.

Chicago Tonight

Chicago's Crisis-Management Challenges – 01/25/16
Professor James Shein speaks about the next steps for leaders during fiscal crisis and political stalemate. Shein said, "People who do turnarounds for a living in crisis management, they have to show courage, decisiveness, credibility, communication. If they've lost the credibility, it's almost impossible to do the other things. That's part of what we're seeing in this crisis."

The Wall Street Journal

As Competition for Franchisees Heats Up, so Do Incentives – 01/25/16
Quotes Lecturer Burton Cohen, who said, “The big franchisers tend to grow with existing franchisees, and by virtue of their popularity and success, are less likely to need to offer incentives to new franchisees.”

Forbes

Merger Mania: Will Consolidation Stifle Innovation? – 01/21/16
Article is written by Professor Harold Sirkin, who says that success in innovation depends on “how the talent and resources are organized and deployed.

Fortune

What's Holding Back Women in Corporate America – 01/15/16
Article by Professor Paola Sapienza references her research on gender and competitiveness. Most women avoid competing against others even if the rewards are big and they are the most qualified candidates to win, research findings say.

The Huffington Post

The Case for Taxing Securities Transactions – 01/15/16
Article by Professor Philip Kotler says that one way for the Federal Government to raise more tax money and do some good in the process is to place a financial transaction tax on the purchase and sale of securities.

Bloomberg

Emanuel's Winter of Discontent Chills $3 Billion Bond Plan – 01/14/16
Article quotes Professor Donald Haider on Chicago Mayor Rahm Emanuel and his leadership thus far, in the midst of the Mayor being under siege from a federal investigation into the misconduct of his police department.

Chicago Tribune

Weekend funeral for closing of The Alley a sign of the times – 01/13/16
Article quotes Professor Tim Calkins on how storefront operations like The Alley are becoming increasingly more expensive to maintain and can be hurt by their niche offerings.

Inc.

What You Need to Know About Making Money in 2016 – 01/12/16
Article quotes Professor Brian Uzzi, who said that 2016 will bring new business models aiming to address the challenges of meshing human and machine learning. He calls this category of business model "thought partnerships."

Fortune

How to Prevent Your New Business From Becoming a Complete Failure – 01/11/16
Article by Professor Linda Darragh argues that the decision to keep pressing ahead or shelve an idea for a new business should be an iterative process of testing and gathering feedback, using metrics to gauge the viability of an idea and the appeal of a solution to customers.

Fortune

The Real Reason Good Managers Are So Rare – 01/09/16
Article by Dean Sally Blount examines how leaders react to the demands that come with having power. Great leaders become more focused on others and the organization as a whole, rather than more self-focused.

Fortune

The Secret Behind Donald Trump's Savvy Brand Building – 01/06/16
Article by Professors Tim Calkins and Julie Hennessy points out five branding principles that Donald Trump’s campaign has leveraged successfully.

Harvard Business Review

How More Accessible Information Is Forcing B2B Sales to Adapt – 01/06/16
Article by Professor Emeritus Andris Zoltners explains how information technology and digital channels have allowed buyers to take over many steps of buying that salespeople once cherished as their source of value.

NPR

After Chipotle Outbreaks, Will 'Food With Integrity' Still Resonate? – 01/05/16
Quotes Professor Tim Calkins, who said, “The difficult thing for Chipotle is that, it's not that there was one incident. There have been a number of different incidents. And the problem with that is that it creates an overall perception, and it raises questions about safety." Coverage on this topic also appeared in Chicago Tribune.

The New York Times

Even Insured Can Face Crushing Medical Debt, Study Finds – 01/05/16
Article cites a study by Professor David Dranove that found that medical bankruptcy was largely a problem of the uninsured. “But with more people buying less generous health insurance, I think the old evidence might no longer be relevant,” he said.

Forbes

Africa Has Great Promise, But Beware The Local 'Lions' – 01/04/16
Article is written by Professor Harold Sirkin, who says that multinationals interested in Africa’s growth opportunities may be surprised by the increasing number of indigenous companies that will surely challenge multinationals invading their turf.

Chicago Tribune

Why cheap gas won't necessarily mean lower prices at the store – 12/31/15
Quotes Professor Scott Baker, who said, “Hedging further minimizes the impact of lower gas prices for many firms, which routinely use the futures market to negate the seasonal changes in gas prices, and may benefit from future gas price rises.”

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