Kellogg in the News

The New York Times

For Merchants, Bitcoin Shows More Pop Than Potential – 08/14/14

Quotes Professor Derek Rucker, who said, “It’s possible they’re using their association with Bitcoin for different reasons, but clearly, it’s an attention-grabber.”

Fast Company

What To Do When Investors Think You're Crazy – 08/13/14

Excerpt from Invent, Reinvent, Thrive by Professor Lloyd Shefsky encourages entrepreneurs to turn to potential future customers and industry leaders when experts don’t believe a business idea will work.


Interview with Professor Joel Shalowitz about the cost of marketing for the Health Insurance Marketplace.

The New York Times

A Campaign to Pique the Interest of Those Who Revel in a Deal – 08/11/14

Article reports on a coupon-aggregating site’s ad campaign to increase the use of its mobile app. Quotes Professor Alexander Chernev, who said, “At the end of the day, consumers are not likely to have five different apps for discounts.”


TODAY test drive: Does wearing a nametag make you nicer? – 08/11/14

Quotes Professor Keith Murnighan, who said, “If you're less anonymous, then you're likely to be more responsible, ethical, moral.”


Pump Up The Bass, Feel Like A Boss – 08/09/14

Article reports on a study by Professors Derek Rucker and Loran Nordgren and student Dennis Hsu that found that listening to bass-heavy songs makes people feel more powerful. Also covered by Business Insider and Businessweek.

Financial Executives International

Want a Cheap Corporate Loan? Learn Your Banker’s Vacation Schedule – 08/08/14

Article reports on Professor Mitchell Petersen’s study that found that firms borrowing during seasonal “sales” in late spring and fall issue at 19 basis points cheaper and raise 50 percent more total funding than winter and summer borrowers.


The New Supercompetitors – 08/08/14

Article reports on research by Professors Thomas Hubbard, Paul Leinwand and Cesare Mainardi that found that supercompetitors are emerging today because companies with distinctive capabilities are both scalable and relevant, while other forms of competitive advantage, like sheer size, have decreased in importance.

WBEZ’s Tech Shift

Groupon and enterprise apps – 08/08/14

Interview with Professor Linda Darragh about Groupon’s disappointing second quarter earnings.  Darragh said that Groupon is “probably looking deep as to what their core competency might be to see how they can reinvent themselves.”

Business Insider

To Be Successful, You Have To Repeatedly Reinvent Yourself – 08/07/14

Q&A with Professor Lloyd Shefsky about his book, Invent, Reinvent, Thrive.  Originally appeared in Kellogg Insight

Fast Company

The $95 Watch Designed To Win Over The Luxury Market – 08/07/14

Article profiles Kellogg alumnus Chris Chon, who used Kickstarter to fund his luxury watch brand for consumers who aren’t willing to pay excessive price markups.  


The wisdom of less: How Procter & Gamble can grow by shrinking – 08/07/14

Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that “if companies aren’t disciplined in how they grow, the complexity of their business increases at a faster rate than revenues do.”

Poets & Quants

The Most ‘Popular’ B-Schools Among MBAs – 08/07/14

Article reports on the alumni survey portion of the Financial Times' 2014 Global MBA Rankings. Kellogg was rated 6th by alumni, behind HBS, Stanford, Wharton, LBS and MIT. Kellogg placed 15th in the overall rankings.


Nine West Thinks These Heels Will Snag a 'Starter Husband' – 08/06/14
Article reports on the shoe company’s ad campaign. Quotes Professor Kelly Goldsmith, who said, “I’m 100 percent positive there is a strategy here, I’m just not sure what it is. It feels like Nine West is trying to make a joke, but that’s just not funny.”


P&G's Plan to Ditch Half Its Brands Is Not as Strange as You Think – 08/06/14

Article by Professor Alexander Chernev argues that P&G’s move toward a slimmer portfolio is due to the increased complexity of brand management.  With fewer brands, P&G can put more resources into each.

Associated Press

Obama seeks executive ways to limit tax inversions – 08/05/14
Quotes Professor Thomas Lys, who said any attempts by Obama to stop American companies from reincorporating overseas would be “a stretch of current regulations.”

Crain’s Chicago Business

Nearly 1 in 6 Blue Cross patients in Illinois to be assigned to new managed care groups – 08/05/14
Quotes Professor Leemore Dafny, who said that Blue Cross wants “to contract with organizations that can bear the risk and appear likely to deliver better care as a result.”

These 3 Songs Will Make You More Productive at Work – 08/05/14

Article reports on Professor Derek Rucker’s study that found that bass-heavy songs make people feel more powerful, dominant and determined. Also covered by Quartz and Business Insider

3 Classic Business Truths That Are Dead Wrong – 08/05/14
Quotes Professor Lloyd Shefsky, who dispels myths including that starting a business is riskier than working for an existing business, a person must work in an industry before opening a business in it, and entrepreneurs should never listen to naysayers.

The Times of Israel

Nir Barkat: Reinventing Himself for Jerusalem – 08/05/14

Article profiles Professor Lloyd Shefsky, whose latest book Invent, Reinvent, Thrive shares stories of companies and people who successfully reinvented themselves, including the mayor of Jerusalem.