Kellogg in the News


Consumers Are No Longer Brand Loyal – 12/10/14
Quotes Professor Robert Wolcott, who said, “Brands earn trust by being authentic, and by being seen to be authentic. They earn loyalty by creating meaningful experiences across all contacts in ways that matter to customers.”

The Globe and Mail

Fewer, Bigger, Bolder named Best Business Book of 2014 – 12/09/14
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.

Chicago Tribune

Fancy management systems aren't going to fix bad managers – 12/08/14
Quotes Professor Tom Kuczmarski, who said that companies need to have a system that reinforces values—authentic values that are defined by people from all levels of the company—and good behavior in order to achieve organizational success.

The New Republic

Israel Destroys Homes to Deter Terrorists. A New Study Says It Works—But Is It Moral? – 12/08/14
Article notes an analysis in which Professor Efraim Benmelech was involved, finding a strong correlation between Israeli military demolitions and subsequent suicide attacks. It is the first serious analysis of Israeli punitive demolitions in government, academia or anywhere else.

The New York Times

We Can’t Trust Uber – 12/07/14
Op-ed by Professor Brayden King argues for the creation of independent, external bodies that oversee how data collected by websites and apps is used, backed by laws that ensure that individuals can see, correct and opt out of data collection. King’s article was also discussed on CNBC’s Squawk Box.


You Stole Those Paper Clips Because You Were Stressed Out – 12/05/14
Article reports on a study by Professor Maryam Kouchaki that found that anxious adults are more likely to make unethical decisions in the workplace, like stealing office materials, lying in a report or using confidential information that'd been accidentally left behind to advance their own careers.


Women on boards: Are quotas really the answer? – 12/05/14
Article reports that there were fewer layoffs in Norway after its government imposed quotas to get more women on corporate boards. Quotes Professor David Matsa, who said that this could be because women directors care more about workers, women think about broader issues than shareholder implications or because layoffs weren’t the right business decision in the long run.

Business Insider

7 Proven Ways To Appear More Powerful – 12/04/14
Article cites a study by Professors Derek Rucker and Loran Nordgren that found that listening to bass-heavy music makes people feel more confident.

The Entrepreneurs Library

TEL 105: The Innovative Entrepreneur with Daniel Spulber – 12/04/14
Professor Daniel Spulber discusses his book, The Innovative Entrepreneur, in which the author unveils an economic theory for innovative entrepreneurship that asks why people with new technologies start their own companies.


Fix Your Useless Brainstorming Sessions in Two Minutes – 12/03/14
Article includes a video of Professor Leigh Thompson explaining how brain writing can neutralize employees with the strongest personalities, who tend to dominate brainstorming discussions, so that everyone’s contributions are heard.

Harvard Business Review

Wikipedia Is More Biased Than Britannica, but Don’t Blame the Crowd – 12/03/14
Article reports on research by Professor Shane Greenstein that found that on a per word basis Wikipedia is slightly less biased than Britannica and that the more revisions a Wikipedia article undergoes, the more neutral it becomes.

Brazilian Management Review

The effect of distribution on market share in different channels – 12/01/14
Refers to the research of Professor Lakshman Krishnamurthi about how product distribution has been identified as a major factor in explaining the variations in the market share of products from companies in various markets. (In Portuguese)

Crain’s Chicago Business

40 Under 40 – 12/01/14
The 2014 list includes Professor David Schonthal, who co-founded a health-tech incubator that will open in Merchandise Mart in early 2015. Quotes Professor Carter Cast, who said, “He's got a ton of talent and a ton of bandwidth. He's very effective.

Wall Street Journal

Family Meltdowns: When Everyone Is Arguing and No One Is Listening – 12/01/14
Article quotes Lecturer Susan Kuczmarski discussing how to recover from a family meltdown during the holiday season and notes her book, Becoming a Happy Family.

Washington Post

The racial bias embedded in Darren Wilson’s testimony – 11/26/14
This article, co-written by Professor Adam Waytz, says that the recent grand jury decision in Ferguson illuminates the “tragic side of superhumanization” of blacks in the media.

USA Today

Chrysler’s Pentastar going away for new FCA logo – 11/25/14
Quotes Professor Tim Calkins who said, "Consumers know Chrysler, they know Jeep, they know Dodge. The name of the corporate parent normally doesn't mean much."

Chicago Tribune

Smith Bros. hope TV can keep revival going – 11/21/14
Quotes Professor Tim Calkins who said, “It's not enough to just say we've brought this brand back to life. You've got to give people a reason to care that the brand is still available. So they've really got to make sure they communicate a benefit about the product that is different and unique.”


Schorsch’s RCS Seeks Distance From ARCP Accounting Errors – 11/20/14
Quotes Professor Thomas Lys, who said that from a corporate-governance perspective, it’s a nightmare because the real estate mogul is chairman of both litigants.”


The one thing you should know about how to deeply connect with anyone – 11/20/14
Features the research of Professor Brian Uzzi that claims there is a common origin that most important relationships in life have and that these relationships are formed from shared experiences.


Twitter’s junk rating not as stinky as it sounds – 11/20/14
Quotes Professor Thomas Lys, who said the word ‘junk’ oversells things. He said, "If the headline read 'S&P rates Twitter Below Investment Grade,' people wouldn’t be jumping quite as much at the headline as 'junk.’”