The 'very simple question' that impact investors should ask – 02/03/15
Article recaps an event on sustainable investing at 1871 that was co-hosted by Kellogg, Booth and the MacArthur Foundation. Standardizing measurements in impact investing will be essential to the longevity of the field, said one event speaker. Researchers and industry leaders are working toward that, but in the meantime, the smartest thing investors can do is simply ask how their money will be used.
GoDaddy and High Speed Marketing – 02/02/15
Article by Professors Tim Calkins and Derek Rucker discusses why companies must listen to discussion about their brands in the digital world, monitor the broader environment and understand what their brands represent.
Poets & Quants
What business school is really like – 01/31/15
Article reports on student experiences at Kellogg, Harvard and Cornell based on three student blogs. A Kellogg student cited his classmates as his top reason for loving the school. Also appeared in Business Insider.