Kellogg in the News

Bloomberg

Shilling for Suburbia: How a cheesy family that raps became this season’s marketing meme – 02/05/15
Quotes Professor Derek Rucker, who said, “There’s clearly something here that the average suburbanite finds funny and that companies think they can leverage right now.”

Marketwatch

Uber uses Internet’s foolproof weapon to battle bad PR – 02/05/15
Quotes Professor Tim Calkins, who said that Uber is taking its criticism seriously and needs to address its problems with a mixture of programs, policies and promotions.

Bloomberg

Would You Hire the Super Bowl Hero? – 02/03/15
Article cites research by Professor Lauren Rivera that found that elite investment banks, law firms and management consulting firms often hire almost exclusively from a handful of schools. Also appeared in Chicago Tribune.

Chicago Tribune

The 'very simple question' that impact investors should ask – 02/03/15
Article recaps an event on sustainable investing at 1871 that was co-hosted by KelloggBooth and the MacArthur Foundation. Standardizing measurements in impact investing will be essential to the longevity of the field, said one event speaker. Researchers and industry leaders are working toward that, but in the meantime, the smartest thing investors can do is simply ask how their money will be used.

Inc.

7 Winning Tips For Marketers From the Super Bowl Ads – 02/03/15
Article includes Professor Derek Rucker’s marketing advice, including to remember the audience and be sparing with celebrities.

Poets & Quants

Guess Who Really Won The Super Bowl? Coca-Cola & McDonalds – 02/03/15
Article reports on Kellogg’s Super Bowl Advertising Review. Quotes Professor Derek Rucker, who said that the ADPLAN framework “captures something true on how people process information and why they respond to brand.”

Business Insider

Super Bowl ads were unusually depressing this year – 02/02/15
Quotes Professor Tim Calkins, who said, “The Super Bowl reflects what's happening in the country. Maybe in the country today we're a little more reflective and a little more pensive." Story by AP.

CBS

Did the Super Bowl ads fumble their game? – 02/02/15
Article includes results from Kellogg’s Super Bowl Advertising Review. Quotes Professor Tim Calkins, who said that the Squarespace ad “did not link in a clear fashion to the overall brand benefit or its current marketing campaign.”

Chicago Tribune

Healthtech, the Matter incubator and an appeal to 'redesign' death – 02/02/15
Quotes Professor David Schonthal, cofounder of Matter, who said, “Matter is a place that you should come when you want to stop complaining about what’s broken in health care and start doing something about it.”

CNBC

Coke, Budweiser win as Super Bowl ad battle gets serious – 02/02/15
Quotes Professor Tim Calkins, who said that the Super Bowl might be the wrong time for “a very disturbing piece of advertising” like the Nationwide ad. Story by Reuters.

Crain’s Chicago Business

Strong Super Bowl ad showing for McDonald's, local brands – 02/02/15
Article reports the results of Kellogg’s Super Bowl Advertising Review. Quotes Professor Tim Calkins, who said that McDonald’s ad was “entertaining and it broke through the clutter.”

Forbes

Are Things Finally Looking Up For McDonald's? – 02/02/15
Quotes Professor Tim Calkins, who said that McDonald’s ad “was a charming spot, the branding was very strong and it said something notable about McDonald’s, making people feel great about the company.”

Forbes

Unnecessary Roughness? 2015 Super Bowl Ads Pull At Heartstrings – 02/02/15
Quotes Professor Derek Rucker, who said, “There was less of your funny, humorous, in-your-face advertising [in this game], and clearly a lot more emotional advertising.”

Huffington Post

GoDaddy and High Speed Marketing – 02/02/15
Article by Professors Tim Calkins and Derek Rucker discusses why companies must listen to discussion about their brands in the digital world, monitor the broader environment and understand what their brands represent.

Huffington Post

2015 Super Bowl Ads: The Best and Worst – 02/02/15
Article by Professors Tim Calkins and Derek Rucker explains why ads by McDonald’s, Coca-Cola, Fiat Chrysler and Budweiser/Bud Light succeeded while Squarespace and Heroes Charge missed the mark.

The Wall Street Journal

Many Super Bowl Commercials Were Sobering and Heartfelt – 02/02/15
Quotes Professor Tim Calkins, who said that Mophie’s ad was “charming” and did “a nice job of breaking through the clutter.”

The Wall Street Journal

McDonald’s CMO Deborah Wahl Talks Super Bowl “Lovin’” – 02/02/15
Quotes Professor Derek Rucker, who said, “McDonald’s has been trying to figure out what their position is and how to get back in the hearts and minds of consumers. I thought their execution [at the Super Bowl] was a nice effort to do it.”

Yahoo! Sports

Watch 2015 Super Bowl Ads on Tumblr – 02/01/15
Quotes Professor Tim Calkins, who said, “If you're waiting to show your commercial this year, you have to be very confident that you're good enough to attract attention just on game day.”

Poets & Quants

What business school is really like – 01/31/15
Article reports on student experiences at Kellogg, Harvard and Cornell based on three student blogs. A Kellogg student cited his classmates as his top reason for loving the school. Also appeared in Business Insider.

U.S. News & World Report

Students, Professors Ready to Grade Super Bowl Commercials – 01/31/15
Article reports on Kellogg’s Super Bowl Advertising Review. Quotes Professor Derek Rucker, who said, “At Kellogg, we want to give students experiential learning lessons. What better place to use advertising lessons than to look at Super Bowl ads?"