Chicago team returning to Super Bowl – 12/31/14
Article mentions Kellogg’s Super Bowl Advertising Review and quotes Professor Tim Calkins, who said that WeatherTech’s ad this year is a “big opportunity is to spend a little more time explaining here's exactly why this makes such good sense to go out and purchase.”
Crain’s Chicago Business
More Kellogg grads go geek, shun the Street – 12/22/14
Article reports that a record 18.4 percent of Kellogg MBAs in 2014's class headed to tech jobs, up from 12 percent a year before. Just 14 percent of Kellogg MBAs took jobs in finance, down from 20 percent a year earlier.
Poets & Quants
What Kellogg Looks For In MBA Applicants – 12/20/14
Article reports on Kellogg’s transparent attitude towards admissions criteria and quotes Beth Tidmarsh, director of admissions for full-time MBA programs, on the importance of test scores and grades, work experience, purpose, leadership, extracurriculars and collaboration.