Kellogg in the News

Bloomberg Business

In Social Media Marketing, the Burger King Has It His Way – 10/01/15
Quotes Professor Tim Calkins, who said, “Burger King has really found a way to get attention by doing the unexpected and somewhat irreverent. They’re generating an enormous amount of publicity at a very modest cost.”

Diverse Issues in Higher Education

Diversity Officers Recognize Reboot May Be Needed – 10/01/15
Article interviews Chief Human Capital and Diversity Officer Anise Wiley-Little about Kellogg's Chief Diversity Officer Summit, which was designed to encourage candid conversations about challenges facing diversity efforts across sectors.


Connected Cars Rev Up For A Revolution – 10/01/15
Article reports that Professor Robert Wolcott spoke at the Frankfurt International Motor Show about “a new industrial revolution” whose impact would be “on a par with that of the railroads in the 19th century.”


The Debate Over Drug Pricing – 10/01/15
Professor Craig Garthwaite was a guest on The Diane Rehm Show, where he discussed why drugs cost what they do and what can be done to lower prices for consumers.

The Wall Street Journal

Why More People Want an M.B.A. – 09/30/15
Article reports that the number of applicants seeking admission to MBA programs grew at 57 percent of schools world-wide offering full-time, two-year programs, according to a GMAC survey. Notes that Kellogg is among b-schools with more than 40 percent women in the Class of 2017.


Inspiring The Corporate Entrepreneur – 09/29/15
Article by Professors Carter Cast and David Schonthal argues that seeking out entrepreneurs is better than training people to be "intrapreneurial" in a company's status quo, and gives three examples of how corporate entrepreneurship can be encouraged.


Insurance CEOs again called before lawmakers – 09/29/15
Quotes Professor Leemore Dafny, who said that pledges from insurers don’t mean much. “It’s competition that we want to ensure that savings are passed through if they are realized,” she said.

Crain's Chicago Business

U of I, Kellogg and Booth are tops for bankable entrepreneurs – 09/28/15
Article reports that Kellogg ranked 5th among MBA programs in producing venture-backed entrepreneurs, according to PitchBook. Kellogg produced 211 entrepreneurs, who started 194 companies that raised $2.3 billion. Ranking also reported in Poets & Quants.


When It Comes To Health Insurance Mergers, Bigger Is Not Going To Be Better – 09/28/15
Quotes Professor Leemore Dafny, who said that the 1999 merger between Aetna and Prudential “resulted in reduced payments to providers and no evidence that those cost savings were passed on to consumers.”


VW And GM Prove It: Some Executives Should Go to Jail – 09/28/15
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.


What Anne-Marie Slaughter misses about why women still aren’t reaching the top – 09/28/15
Quotes Dean Sally Blount, who said that women are up to 50 percent less likely than their male peers to enter competitive fields after graduating. Blount also identifies the three pivot points in a woman’s career.

Harvard Business Review

The Risks of Health Insurance Company Mergers – 09/24/15
Article by Professor Leemore Dafny argues that health insurance company mergers could result in higher premiums without improvements in quality. Professor Dafny also discussed this topic in The Wall Street Journal and on CNBC.

Washington Post

Why are working class kids less likely to get elite jobs? They study too hard at college – 09/23/15
Article features a Q&A with Professor Lauren Rivera about her book, Pedigree: How Elite Students Get Elite Jobs. The book examines how inequality is produced by subtle social patterns of education and informal skills as well as big political and economic forces.

Chicago Tribune

Chicago priest works with Spanish-language media during Pope Francis’ visit – 09/22/15

Article profiles Rev. Manuel Dorantes, a recent Kellogg graduate, who is serving as the voice of the Vatican for Spanish-language media during the Pope’s U.S. visit. CNBC also covered this topic. 

Poets & Quants

Schools Succeed In Attracting More Women – 09/22/15

Article reports that b-schools have increased the number of women in the applicant pool over the last five years, according to the newly-released GMAC 2015 Application Trends Survey. This year record numbers of women enrolled in MBA programs at Kellogg, Booth and Wharton. These increases are likely the result of targeted outreach efforts like the one led by Dean Sally Blount. Mentions Betsy Ziegler, associate dean of MBA programs, and Kate Smith, assistant dean of admissions.


What Cuba’s new wave of entrepreneurs need to know – 09/19/15
Article by Professor Russell Walker highlights the importance of importation and access to capital for many Cuban entrepreneurs.

New York Times

After the Grateful Dead, Phil Lesh Shows He Has a Head for Business – 09/19/15
Quotes Professor Tim Calkins, who said, “You can’t plan over the long run to rely on the connection back to the band to sustain the venue. You’ve got to create a new, distinct brand that’s going to stand for its own thing.”

Chicago Tribune

Toxic workers a drain on the bottom line, but you can spot them, study says – 09/18/15
Article reports on research by Professor Dylan Minor that found that while a superstar employee who performs in the top 1 percent saves a company about $5,300 annually, replacing a toxic worker with an average one saves about $12,800.

Chicago Tribune

Peet’s Coffee enters all-day breakfast competition – 09/18/15
Quotes Professor Ned Smith on the topic of Peet’s Coffee launching all-day breakfast options throughout Chicago and planning to expand through other markets.


The Candidates' Brands: What Are 'Consumers' Thinking So Far? – 09/18/15
Article written by Professor Julie Hennessy discusses how consumers are currently thinking about the “brands” of presidential candidates.