Kellogg in the News


GoDaddy's latest attempt to escape its sexist reputation – 03/23/15
Article quotes Professor Derek Rucker on GoDaddy’s process to eliminate its sexist reputation. Revamping the way the public sees a company requires “a series of actions over time,” he says. In some cases, it may also require the firm to tackle the issue head-on, publicly acknowledging the problem and explaining how it’s changed.


Why Starbucks has no business talking about race – 03/23/15
Article written by Professor Tim Calkins discusses the validity of the Starbucks “race together” campaign. Taking up issues that do not have a direct business impact or support company values is asking for trouble, the article says.

Chicago Tribune

Chicago lags on international tourism, 'still dealing with Al Capone' – 03/20/15
Article reports on Chicago’s lag in international tourism and quotes Professor Bobby Calder, who says that "Chicago is still, at best, a mystery to foreign tourists. We're still dealing with Al Capone, even in 2015."

Wall Street Journal

50 Million Users: The Making of an ‘Angry Birds’ Internet Meme – 03/20/15
Quotes Professor Shane Greenstein on “Internet exceptionalism,” the idea that Internet businesses don’t follow the same set of economic principles that govern other kinds of business.


The Most Important Thing Entrepreneurs Fail to Do – 03/19/15
Article quotes Professor Harry Kraemer on a common failure of entrepreneurs: establishing values-based leadership. It begins with the individual, regardless of title or position, and a commitment to become one's "best self,” he said.

New York Times

In the Age of Information, Specializing to Survive – 03/19/15
Quotes Professor Benjamin Jones on the response to the explosion of information that has transformed modern scholarship and innovation: the rise of intense specialization and teamwork.


The art of listening: how McDonald’s is cleaning up its image – 03/17/15
Article by Professor Harry Kraemer argues that McDonald’s decision to only serve antibiotic-free chicken is a sign that executives are listening to customers and gaining a balance of perspectives. Achieving balance is a quality of values-based leadership.

Huffington Post

Are We Teaching Millennials to Be Amoral? – 03/17/15
Quotes Professor Brayden King, who said that corporations are now writing their ethics statements in a more "descriptive, rather than prescriptive" manner to entice future employees.

Crain’s Chicago Business

Bending the learning curve on Techstars – 03/16/15
Review of Lecturer Andrew Razeghi’s new book, Bend the Curve, says the book is “a good how-to guide for entrepreneurs, but it's also a great cheat sheet for anyone trying to quickly get up to speed on Chicago's tech scene.”


How to manage up without ever leaving your cubicle – 03/15/15
Article by Professor Harry Kraemer defines value-based leadership using four principles: self-reflection, balance, true self-confidence and genuine humility. These principles lead people to do the right thing themselves and allow them to positively influence others.

Poets & Quants

Guide to MBA Case Competitions – 03/14/15
Article lists P&Q’s top 20 MBA case competitions, including the Kellogg Biotech & Healthcare Case Competition. Also notes that a Kellogg team won the Deloitte National Case Competition in January.

Los Angeles Times

Kamala Harris calls Prime's bluff in hospital deal's collapse – 03/13/15
Quotes Professor Leemore Dafny on the issue of a for-profit hospital model serving a low-income community. "In some cases, they might even be more efficient," she said. But it's also relatively rare to see for-profit hospitals offering expensive, unprofitable services.

Poets & Quants

New Case Competition Attracts Top Schools – 03/13/15
Article mentions the Kellogg Biotech & Healthcare Case Competition. Also mentions that Kellogg teams won the Wharton MBA Buyout Case Competition, Anderson’s entertainment business case competition and the MBA National Case Competition.

Muscatine Journal

America’s workforce challenge – 03/12/15
Article by Professor Harold Sirkin argues that the mass exodus of baby boomers from the labor force and the slowdown in marriages and family formation is a demographic shift that will affect virtually every company in the U.S.

The European Business Review

Reinvention: Critical to Business Success, but not Always Obvious – 03/12/15
Article by Professor Lloyd Shefsky uses examples from across sectors to help executives understand how to better identify and capture opportunities for reinvention in fast-changing global markets.

Huffington Post

Pepsi's Latest Ad Campaign Has Little To Do With Soda – 03/11/15
Quotes Professor Tim Calkins, who said that it’s hard to say whether creating a halo around a brand actually translates into selling more soda or burgers. It's easier to track the impact of old-school promotion tactics, like giving out coupons, than campaigns based on social media.


Escalating Tensions Between The U.S. And Venezuela – 03/11/15
Interview with Lecturer Daniel Lansberg-Rodriguez about what’s behind the tensions and prospects for improved relations.

U.S. News & World Report

Drop in Applications Spurs Changes at Law Schools – 03/11/15
Article mentions that Northwestern’s law school collaborates with Kellogg to offer law students a concentration in business enterprise, and the law school operates the Entrepreneurship Law Center, where students team up to advise small businesses.


Fighting pollution: What China can learn from Britain – 03/10/15
Article by Professor Nicola Persico argues that an evolution in the form of government is necessary to address China’s environmental challenges. While the Chinese government might fear that change could bring internal conflict, Britain’s history indicates that it can happen harmoniously.

Automotive News

Surveys can lie, but the brain knows if shoppers like ads – 03/07/15
Quotes Professor Moran Cerf, who said that consumer neuroscience could potentially come in handy during car buying. For instance, neuroscience researchers could monitor brain waves of shoppers as they interact with dealers. Then the salespeople could understand what worked with the customer.