Kellogg in the News

Harvard Business Review

There’s No One System for Paying Your Global Sales Force – 11/13/15
Article by Professor Andris Zoltners examines the factors to consider in developing plans to pay salespeople globally.


The promise and problems of drug-finding apps – 11/12/15
Article quotes Professor Leemore Dafny on the potential financial burden of mobile apps that offer consumers retail discounts and coupons from drug makers.


What the Presidential Candidates Are Failing to Address About CEO Pay – 11/11/15
Article written by Professor Philip Kotler comments on the recent Republican debate and how candidates did not really address the problem of CEO pay.


It's beginning to look a lot like markdowns – 11/11/15
Article quotes Professor Alexander Chernev on how holiday season sales represent a significant challenge for department stores.


Are Women Competitive Enough to Get Good Salaries? – 11/10/15
Article reports on a study co-authored by Professor Paola Sapienza, which shows that women who graduated from Booth start out earning $26,000 less than men; over time they choose to work in low-paying industries.

Crain’s Chicago Business

Here's what a hackathon can't do for your startup – 11/10/15
Article written by Professor Linda Darragh discusses the limited benefits of hackathons, saying that ultimately the investment of time is what puts companies on a faster track to success.


42 Sure-Fire Signs That You Have a Brand Awareness Problem – 11/04/15
Article compiles perspective from experts on how you know you have a branding awareness problem. Quotes Professor Tim Calkins, whose answer is, “You have to spell out your brand name every time you give someone your address or website.”

The Wall Street Journal

M.B.A.s Get Lessons in Income Inequality – 11/04/15
Article reports on b-schools teaching the topic of income inequality, quoting Professor David Besanko on his course, Public Economics for Business Leaders: Federal Policy. Article also quotes Kellogg alumnus Dan Kahn, who wrote a case study following his time in Besanko’s class.

BizEd Magazine

Push for Gender Diversity – 11/01/15
Director of Full-Time MBA Admissions Beth Tidmarsh is quoted on Kellogg’s efforts to recruit women students, including hosting Women's Leadership Workshops and Women's Preview Day. Article also references Dean Sally Blount’s remarks that Kellogg’s latest incoming class comprising 43 percent women is a record high for the school.

Scientific American

Why We Imagine – 11/01/15
Article features research by Professor Neal Roese and references his book, The Social Psychology of Counterfactual Thinking.

Business Insider

58 cognitive biases that screw up everything we do – 10/29/15
Professor Leigh Thompson is quoted on the topic of anchoring bias in salary negotiation. According to her research, job candidates that make an opening offer are more successful in the negotiation process.

The New York Times

Health Care Companies in Merger Frenzy – 10/29/15
Professor Leemore Dafny comments on the latest round of mergers between health care companies including drug makers, hospital groups and insurers.

The New York Times

Prices Are Higher When Hospitals Buy Doctors’ Practices. That’s Set to Change. – 10/28/15
A study by Professors David Dranove and Chris Ody, which shows that mergers can drive up costs for privately insured patients, is referenced in this article.


How To Capture Customer Attention In A World Of Information Overload – 10/27/15
In this article on how to capture customer attention, Lecturer William Bennett advises people to make introductions to their various clients, who might benefit from each other.


Startups Cater To Muslim Millennials With Dating Apps And Vegan Halal Soap – 10/27/15
Professor Benjamin Jones is interviewed in this piece on the wave of new startups geared towards tech-savvy Muslim consumers.

The Wall Street Journal

Break-Up Fee in Duke-Piedmont Contemplates Regulatory Risk – 10/27/15
Professor Emeritus Thomas Lys comments on Duke Energy's "breakup fee" included in its proposed deal to buy Piedmont Natural Gas

Associated Press

Manufacturing CEO seeks distance from man convicted in Ponzi – 10/26/15
Professor Nicholas Pearce is quoted in this story about a manufacturer CEO's ties to a man convicted in a Ponzi scheme. This story was also published in The New York Times and The Washington Post.


What Oprah's Weight Watchers stake says about celebrity endorsements – 10/23/15
Article by Professors Derek Rucker and Tim Calkins argues that celebrity endorsements have the potential to prompt a brand’s resurgence and offers brands three critical assets: memorability, credibility and personality.

Harvard Business Review

Firms Are Wasting Millions Recruiting on Only a Few Campuses – 10/23/15
Article by Professor Lauren Rivera presents her research on the link between elite schools and elite jobs and argues that on-campus recruitment may not be as time- or cost-efficient as employers believe.


How Amazon can quash the rise of phony product reviews – 10/21/15
Article by Professor Eric Anderson argues that retailers need to encourage more authentic consumer conversations in order to drown out fake online reviews.