Kellogg in the News

Bloomberg Business

Why Are So Many Fast Food Characters Coming Back From the Dead? – 06/09/15
This article quotes Professor Derek Rucker on how the resurgence of icons and mascots is a way for companies in the fast food industry to gain publicity and personify their brands. Also reported in the Chicago Tribune.

Business Insider

The 11 business schools that produced the most CEOs at Europe’s biggest and most important companies – 06/09/15
This article ranks business schools according to the number of alums who currently serve as CEOs of the largest public firms in the five largest economies in Europe. Kellogg ranked #8 behind HBS (#2), Wharton (#4) and Booth (#5).

Poets & Quants

MBA Class of 2015: ‘My Biggest Lessons From Business School’ – 06/09/15
A collection of advice from business school graduates this year includes Kellogg student Bruno Valle. He says to keep in mind that everyone is just a regular, smart, hard-working person and there’s no magical formula for success.

New York Magazine

Why Hiding Your True Self Feels So Terrible – 06/08/15
This article cites Professor Maryam Kouchaki’s research, which found that when people are nudged into recalling past experiences where their behaviors felt inauthentic, they tended to feel more immoral and impure than those who’d remembered a time they behaved authentically.

Crain’s Chicago Business

Is Blue Cross’ parent company too big, or not big enough? – 06/06/15
Professor Leemore Dafny is quoted in an article that discusses how larger insurers enjoy many advantages over smaller rivals.

Chicago Tribune

Opticent Health wins Northwestern University Venture Challenge – 06/05/15
Opticent Health, maker of a non-invasive test for eye diseases, won first prize Thursday in the Northwestern University Venture Challenge, taking home $45,000. CEO Kieran Patel, a Ph.D., is pursuing a JD/MBA from Northwestern Law and the Kellogg School of Management. Professor Linda Darragh was quoted saying the competition’s interdisciplinary focus is a unique benefit of the program. Also reported in ChicagoInno.

Fortune

Why parmesan cheese may cease to exist in America – 06/04/15
This article by Professor Nicola Persico is about differences in the EU and US of marketing parmesan cheese, and the potential consequences of broad brand name protection.

Crain’s Chicago Business

Northwestern spinout gets $1.3 million – 06/03/15
FourKites, a logistics startup launched by a former Kellogg student, Mathew Elenjickal '14, and Arun Chandrasekaran has hauled in $1.3 million in funding. The Chicago-based company's software allows commercial shipping customers to track their freight in real time, using GPS devices that already are on more than 50 percent of all trucks. Also reported in the Chicago Tribune

Fortune

Don’t blame markets for income inequality and poverty – 06/03/15
Dean Sally Blount wrote this article on how the businesses can be a force for social good.

Chicago Tribune

Techweek100 announced for 2015, and there’s a notable change – 06/02/15
The technology conference, newly led by CEO Katy Lynch, selected 164 innovators from 100 Chicago-area companies, including 55 women. That's just over one-third, up from 13 percent in 2014, when 18 women were added to a list of 142. Dean Sally Blount, Linda Darragh and Rob Wolcott were selected as part of the group.

Chicago Tribune

Bruce Rauner’s biggest strength? He has nothing to lose – 06/02/15
Article quotes Professor J. Keith Murnighan on how people may react in negotiations situations when they have a lot of leeway and freedom to act.

The Huffington Post

This Is Why You Feel Dirty After A Bad Day At The Office – 06/02/15
Article quotes Professor Maryam Kouchaki on her research about how being inauthentic at the workplace can make an employee feel morally impure and how this can affect performance.

Diversity MBA

A Model for Inclusive Leadership – 06/01/15
Article written by Chief Human Capital and Diversity Officer Anise Wiley-Little depicts how Kellogg is equipping the next generation of business leaders to manage and leverage diversity for the sustainability and success of their organizations. At the same time, as an institution, the school is proactively working to integrate diversity and inclusion into its people and practices at a deeper level than ever before, school leaders say. Story can be found on page 50.

Forbes

Houlihan’s Shows Us How To Protect A Brand After A Stumble – 06/01/15
Article by Professor Tim Calkins about how the Houlihan’s restaurant chain dealt effectively with a potentially damaging incident, providing a perfect example of how smart brands react in today’s fast-moving world.

Poets & Quants

The Best Advice Graduating MBAs Have For New B-School Applicants – 06/01/15
A collection of quotes from graduating students. Bruno Valle, a student at Kellogg, suggests taking time to reflect on what really energizes you to create a cohesive, forward-thinking application.

Business Insider

Why it pays to be a jerk – 05/31/15
Article quotes Professor Jon Maner about how physical strength and brute force were the best way to the top for humankind in prehistoric times.

WGN Radio

Wintrust Business Lunch 5/30/15: Chicago Inno, Loran Nordgren, Maz Jobrani, Jon Hansen, Craig “CJ” Jensen – 05/31/15
This segment interviews Professor Loran Nordgren on what it takes to hold on to millennial employees.

The New York Times

Guess Who Doesn’t Fit in at Work? – 05/30/15
A Sunday Review opinion piece by Professor Lauren Rivera on the risks of prioritizing “cultural fit” in workplace hiring procedures. Lauren’s work was also featured in Business Insider.

Chicago Tribune

How to save your brain for work: Wear the same outfit every day – 05/29/15
Article says that making decisions tires the brain, and quotes Professor Moran Cerf on how researchers believe the part of the brain that gets sapped by information overload is the pre-frontal cortex, which is involved in self-control.

Chicago Tribune

Emilio Estevez trolls Hawks fans — and is winning – 05/29/15
Article quotes Lecturer PJ Lamberson on the recent Twitter trolling of Blackhawks fans. Lamberson says that picking a fight through social media — tongue-in-cheek or not — tends to resonate online, mostly with those on the other side of the argument.