Kellogg in the News

The Wall Street Journal

Corona’s Iconic Holiday Ad Returns to TV for 25th Year – 11/25/15
Professor Tim Calkins is quoted in this article on Corona's long-running holiday ad, saying that when brands stick with a piece of advertising for a long period of time, the creative becomes part of brand equity.

The Washington Post

Guardians of ‘Christmas cred’ reap publicity, donations – 11/25/15
Professor Brayden King is quoted in this article commenting on consumer habits, in this case for Christmas credibility campaigns.

Harvard Business Review

Why Creative People Are More Likely to Be Dishonest – 11/23/15
Article by Professor Maryam Kouchaki reports on research that shows creative thinkers tend to see themselves as more deserving than others, leading many of them to be dishonest. Her research examined when and why creative people feel entitled and act dishonestly and some business solutions.

Financial Times

Student and corporate demands shape curriculum – 11/22/15
B-schools are adding popular electives to their curriculums, from entrepreneurship to cyber security and big data. Dean Sally Blount is quoted, mentioning Kellogg's addition of 55 new electives in the past three years.

Financial Times

Soap opera ban is real drama in Venezuela – 11/20/15
Professor Daniel Lansberg-Rodríguez is quoted in this article about how censorship in Venezuela is expanding, from narco-themed soap operas to the arrests of other cocaine smugglers.

Crain's Chicago Business

House hunting by helicopter? Brokerage gives it a whirl – 11/19/15
Professor Tim Calkins is quoted in this article on Jameson Sotheby's new real estate preview, which offers buyers a helicopter ride to check out potential properties.

Marketplace

Insurance giant shakes ACA tree – 11/19/15
UnitedHealth Group announced it projects to lose $425 million selling plans on the Affordable Care Act exchanges and is considering pulling out of those markets. Professor Leemore Dafny is quoted saying UnitedHealth may not be a tell-tale sign of all insurers' actions.

Harvard Business Review

Why Men Have More Help Getting to the C-Suite – 11/16/15

In this article arguing that women are underrepresented in top levels of organizations because they are over-mentored and under-sponsored, the author cites evidence from Kellogg that shows 86 percent of the time, having a sponsor is more closely correlated to a promotion.

Poets & Quants

Kellogg’s Top 5 Hirers All Consultants – 11/16/15

Article reports on employment data from Kellogg’s Class of 2015. The four largest industries for new grads include consulting, financial services, tech and consumer products. 

Bloomberg Business

Lot of Contacts in Your Mobile Phone May Get You Loans – 11/15/15
Professor Paul Christensen is interviewed in this article about the newest startups monitoring cell phone use and other personal habits to predict creditworthiness for loans.

The New York Times

Blacks Are Challenged to Buy From Black-Owned Businesses to Close Gap – 11/15/15

This article mentions a Kellogg study that found up to one million jobs could be created if higher-income black households spent only $1 of every $10 at black-owned stores.

Fortune

What Entrepreneurs Get Wrong About Funding – 11/14/15
Professor Linda Darragh writes that when choosing where to locate a startup for funding, incubators and expertise, the default answer should not be Silicon Valley, but "where's my customer?"

Fortune

What Starbucks' Red Cup Controversy Says About American Consumers – 11/14/15
In light of Starbucks' red cup controversy, Professor Tim Calkins gives four takeaways about brand management in the digital world.

Fortune

This is What Mizzou Can Do to Avoid Another Diversity Disaster – 11/14/15
Article by Professor Ned Smith cites his research identifying several common “failure points” of diversity, or reasons why groups, teams, and organizations are sometimes unable to experience the benefits of diversity among their workforce.

Chicago Tribune

What do millennials, Gen Xers, boomers share? Leadership values – 11/13/15
Article quotes Professor Nicholas Pearce on how the country’s shift to a knowledge-based economy has led to a rise in a more engaging and committed leadership.

Chicago Tribune

Target, Nordstrom diverge on ugly holiday sweater controversies – 11/13/15
In the midst of ugly-sweater controversies at Nordstrom and Target, Professor Tim Calkins is quoted explaining that the respective responses may have less to do with the products than the retailers’ tolerances for controversy.

Chicago Tribune

Woo-hoo! Rising positivity among Chicago's workers – 11/13/15
Article quotes Professor Dylan Minor on how companies are increasingly interested in creating a more positive and employee-centric environment.

Harvard Business Review

There’s No One System for Paying Your Global Sales Force – 11/13/15
Article by Professor Andris Zoltners examines the factors to consider in developing plans to pay salespeople globally.

Marketplace

The promise and problems of drug-finding apps – 11/12/15
Article quotes Professor Leemore Dafny on the potential financial burden of mobile apps that offer consumers retail discounts and coupons from drug makers.

Fortune

What the Presidential Candidates Are Failing to Address About CEO Pay – 11/11/15
Article written by Professor Philip Kotler comments on the recent Republican debate and how candidates did not really address the problem of CEO pay.