Kellogg in the News

Chicago Tribune

Did Cambridge Analytica get your Facebook data? Chicago-area users are starting to find out – 04/10/18
Article about Chicago-area Facebook users discovering if their data has been breached quotes Professor Kent Grayson, who said most people likely won’t quit using Facebook.

Garnet News

Help Wanted: A Sea Change in Leadership for Gender Parity – 04/10/18
Article by Professor Ellen Taaffe delves into the lack of gender parity as the country celebrates Equal Pay Day.

TechCrunch

New research shows successful founders are far older than the Valley stereotype – 04/10/18
Article about how successful founders actually defy the Silicon Valley stereotype cites research from Professor Benjamin Jones, which found that the average age founders of startups among the top 0.1 percent of highest-growth startups is actually 45 years old.

Inc.

What Facebook Users Should Look for in Mark Zuckerberg’s Testimony Before Congress – 04/09/18
Article by Professor Kent Grayson explains what Facebook users should be looking for in Zuckerberg’s testimony to Congress to help them decide if they still trust Facebook with their data.

Forbes

Rising Rents Factor Into Millennial Spring Home-Buying Market – 04/06/18
Article quotes Professor Craig Furfine on millennials and the housing market: “An alternative viewpoint is millennials have been reluctant to enter the housing market having witnessed the effects of the housing collapse of a decade ago. Now they see interest rates rising and they think now may be a good time to buy.”

The Washington Post

How 12 experts would end inequality if they ran America – 04/06/18
Article cites past research from Visiting Professor Benjamin Harris on how most purchasers would be eligible for a maximum credit equal to $12,000 for single taxpayers and $18,000 for married taxpayers.

Bloomberg

Econ 101 No Longer Explains the Job Market – 04/05/18
Article discusses how the basic economic principles of supply and demand no longer explain the job market with the increase in employer power, citing research from Professor Efraim Benmelech, which found that in areas where there are fewer employers in an industry, workers in that industry earn lower wages.

Chicago Tribune

‘L’ cars, whiskey, soybeans and more: Illinois products could be socked by Chinese tariffs as trade dispute escalates – 04/05/18
Article discusses how an escalating trade dispute between President Trump and China could impact various industries. Quotes Adjunct Professor Phil Levy, who said the conflict between the U.S. and China represents an escalation of trade barriers not seen since the Great Depression.

Crain’s Chicago Business

Homewood's graphic-novel approach to attracting homebuyers – 04/05/18
Article discusses suburban Homewood’s new marketing campaign to attract homebuyers. The "Think Homewood" campaign, with its mentions of traffic, Chicago Public Schools and high housing prices in the city's hot neighborhoods, "taps into a lot of the pain points for young parents living in the city," said Professor Tim Calkins.

The Economist

Rise of the machines – 04/04/18
Article highlights the rising interest from business school students in learning about artificial intelligence and machine learning. Quotes Professor Brian Uzzi about Kellogg’s approach to teaching AI in two different ways: one track of students takes an intensive, data-heavy course in which they learn hands-on how to develop neural networks that can solve problems. The other is a broader look at the impact AI can have on all aspects of a business, from hiring and firing decisions to helping a firm operate with greater efficiencies.

Financial Times

Staff Bonuses: There is No Right Way to Reward Employees – 04/04/18
Article by Professor Dylan Minor delves into the question of whether there is truly a right way to reward employees, exploring different methods tried by companies in the past.

Forbes

Be a Maker, a Shaker or an Endangered Species – 04/04/18
Article by Adjunct Lecturer Jeff Hyman discusses the jobs that will be safe from the increasing automation of the world.

Poets & Quants

B-School Bulletin – 04/02/18
This week’s bulletin cites a Northwestern News feature story on Professor Carola Frydman and her hands-on research approach.

Bloomberg

Walmart, Humana Move Closer as Separate Upheavals Threaten – 04/01/18
Article about how a deal between Walmart and Humana could be mutually beneficial quotes Professor Craig Garthwaite, who said these are the type of deals we should expect if you believe we’re remaking the business model in health care. Also covered on CNBC broadcast and on CNBC.com.

Forbes

The Looming China Trade War: How Did We Get here? – 03/31/18
Article by Adjunct Professor Phil Levy discusses the recent thread of economic actions President Trump has planned to take against China, and how both the Trump administration and China are at fault for the dispute.

Forbes

Trump Steel Policy Hits Home in Illinois – 03/30/18
Article by Adjunct Professor Phil Levy discusses how the new 25 percent steel tariffs affected the steel company Principal Manufacturing Corporation, located in Illinois.

Huffington Post

There Are Psychological Reasons Parents Are So Obsessed With Target – 03/30/18
Article discusses the psychological reasoning behind parent obsessions with Target, quoting Professor Jennifer Cutler, who said that Target offers a sense of “whimsical escapism” that particularly appeals to parents. Professor Rima Touré-Tillery is also quoted, saying the inviting appearance of Target relates to the brand’s colors: red and white.

Forbes

ICOs, Crowdfunding And Our Convenient, Complicated Futures: An Interview With Slava Rubin – 03/29/18
Article by Professor Robert Wolcott features key insights from his conversation with Slava Rubin, co-founder of Indiegogo, in which they chat about entrepreneurial funding’s rapid evolution-- from equity crowdfunding to Initial Coin Offerings (ICOs)-- where he sees this trending and his thoughts on where our lives might be headed the rest of the century.

Forbes

Why Uber Needs To Retreat To Move Forward – 03/28/18
Article by Professor Mohanbir Sawhney discusses how for Uber, fewer, bigger, and bolder could mean growth that’s not only meaningful, but also profitable.

Forbes

To Sell Or Not To Sell: 7 Deadly Sins When You Hire Sales Reps – 03/28/18
Article by Adjunct Lecturer Jeff Hyman examines the seven mistakes organizations make time & time again when hiring sales reps.