Why Your Best Sales Person May Be Your Worst Sales Manager – 07/25/18
Article by Adjunct Lecturer Jeff Hyman discusses the reasons why a good sales person might not make a good sales manager. Research suggests that the skills required to be a good sales person aren’t the same as those required to be a good sales manager, meaning that the tendency of companies to promote their highest sales people is actually detrimental.
Social Media Marketing Is Failing Too Many Interior Designers – 07/18/18
Article explains how despite the lack of measurable success on social media, an overwhelming two-thirds of interior designers say they will focus more on social media next year, which may prove to be a waste of designers’ most limited resource: time, quoting Professor Philip Kotler, “Strategy is indeed about choosing what not to do as well as what to do.”
The ‘Hot Streak’ Is Real, But It’s Not About Luck – 07/13/18
Article highlights research from Professor Dashun Wang, which finds that while people might produce their greatest achievement at any stage in a career, their next four or five greatest achievements tend to cluster together. He found that in a sampling of scientists, artists and film directors, about 90 percent experienced such a clustering, lasting about four years for the scientists and five for the artists and the directors, with about a quarter of the subjects having two or three hot streaks.