Kellogg in the News

Chicago Tribune

Big retailers trying to turn college kids into lifelong customers – 08/11/16
Article quotes Professor Alexander Chernev, who says that even though students don't generally have as much disposable income as older groups, their potential value as lifelong customers makes a small early discount worthwhile.

Clear Admit

Career Services Q&A: Liza Kirkpatrick of Kellogg’s Career Management Center​, – 08/11/16
Article features a Q&A with Career Management Center Director Liza Kirkpatrick, in which she discusses the recruiting process at Kellogg.

Inc.

This Is Why You Shouldn't Brag About Your 'Innovative' Brand – 08/10/16
Article features a Kellogg Insight article based on Professor Kelly Goldsmith’s research and examines the ways in which a reputation for innovation can actually hurt a company.

Chicago Tribune

MBA programs are going outside the classroom. Here's why.​ – 08/09/16
Article discusses how b-school programs in Chicago are increasingly focused on experiential learning, quoting Professor David Schonthal.

Forbes

Keep A Watchful Eye On Future Challengers – 08/09/16
Article by Adjunct Professor Harold Sirkin says that up-and-coming companies tend to be smaller than the challengers, but they’re growing rapidly, averaging 18% annual growth from 2005 through 2014 and together accounting for 6% of global GDP in 2014.

Fortune

Your Lack of Experience Could Be Just What a Startup Is Looking For – 08/09/16
Article by Professor David Schonthal answers the question of “How do you leverage a non-traditional background in a new role?” and says that if your career change moves you in the direction of a startup, there’s no need to worry about having a non-traditional background.

Harvard Business Review

Why Your Diversity Program May Be Helping Women but Not Minorities (or Vice Versa) – 08/08/16
Article discusses research co-authored by Professor Nicole Stephens that examines what organizations can do to increase traditionally stigmatized groups’ performance and persistence, and curb the disproportionately high rates at which they leave jobs. Also reported in Poets & Quants.

Harvard Business Review

Putting Products into Services – 08/08/16
Article by Professor Mohanbir Sawhney provides a guide to product development for professional services firms and describes the three key stages of the process

MBA Crystal Ball

Episode 68 - Moran Cerf Ph.D – 08/07/16
The entry includes a podcast featuring Professor Moran Cerf who talks about the cutting edge research his team is conducting on the brain and its practical uses. The information discusses topics like human consciousness and how technology impacts the brain.

Fortune

How Women Can Break Through in Male-Dominated Fields​ – 08/06/16
Article by Dean Sally Blount addresses the question of “How do you excel in a male-dominated industry?” and offers advice on how to navigate this kind of workspace.

Crain’s Chicago Business

Zika and the 2016 Olympics: Looking for transparency and not finding it in Rio – 08/05/16
Article written by Professor Kent Grayson discuss whether athletes and spectators can trust the World Health Organization, which has not expressly advised against traveling to the Rio Olympic games because of Zika.

Poets & Quants

GMATs & Tech Students Hit Records At Kellogg – 08/05/16
Article reports on Kellogg’s newly-released Class of 2018 profile, which includes 41% women, 26% U.S. minorities, 35% international students, and a record-high average GMAT score of 728.

Associated Press

Small Food Companies Ponder Response To New GMO Labeling Law​ – 08/04/16
Article discusses the merits of a new law requiring food companies to label the packaging of any products that contain genetically modified ingredients. Quotes Professor Alexander Chernev, who says that many consumers might not read or understand labels that mention GMOs. Also published in The Washington Post.

Forbes

Nostalgia Sells: Capitalizing On The Desire For Simpler Times​ – 08/04/16
Article quotes Professor Gregory Carpenter on how people become nostalgic when they’re anxious about the present and the future, and how there is a connection between the current anxiety that our society has created and the yearning for a simpler time.

Forbes

Why Winning Olympic Silver Is More Disappointing Than Bronze--And The Crucial Thing That Tells Us About Performance Reviews​ – 08/04/16
Article by Professor Victoria Medvec discusses her research on how Olympic bronze medalists are happier than those who bring home silver, because counterfactual thoughts lead those who perform better to feel worse than those they outperform.

Inc.

How to Stay Engaged All Day, Without Crashing – 08/04/16
Article quotes Professor Kelly Goldsmith on why there is such a poor return from American companies' $10B investment in training programs to boost employee engagement. Part of the problem is that despite significant spending on training, companies may end up doing things that stifle rather than promote engagement.

Fortune

How Theranos Created and Destroyed Investors’ Trust​ – 08/01/16
Article written by Professor Kent Grayson discusses the rise and fall of blood-testing start-up Theranos, and what this tells us about credence goods – goods whose utility impact is difficult or impossible for the consumer to ascertain.

Poets & Quants

How Human-Machine Learning Partnerships Can Reduce Unconscious Bias – 07/31/16
Article written by Professor Brian Uzzi discusses how machine learning can provide a shortcut for raising red flags and identifying tendencies among users and hosts on AirBnB that may lead to discrimination.

Are female leaders disadvantaged by media bias? – 07/29/16
Article discusses the disadvantages female leaders face due to gender-charged reporting. Kellogg research is cited, which found that companies which appoint female chief executives and receive a lot of media attention see a decline in their share price.

MBA Crystal Ball

Kellogg Professor blends business and neuroscience to gain fascinating insights – 07/29/16
Article reports on an exclusive interview done with Professor Moran Cerf who talks about his career journey from hacking to neuroscience to business. Cerf discusses his perspective on Kellogg students and his method of teaching.