Kellogg in the News

Chicago Tribune

McWhopper ads stir up ‘burger war’ for Peace Day – 08/26/15
This article quotes Professor Alexander Chernev on Burger King’s proposal to partner with McDonalds to create a “McWhopper.”

Chicago Tribune

Snagshout dangles big discounts in search of ‘real’ online reviews – 08/26/15
This article quotes Professor Tim Calkins on how companies such as Snagshout can help new products build a strong base of reviews.

Forbes

Bruce Kaechele: The Thought Of Retirement Inspired Him To Do Something About Heartburn – 08/24/15
This article profiles Kellogg alumnus Bruce Kaechele on his new healthcare-related startup, RefluxMD. Kaechele is a veteran entrepreneur and has come out of retirement to work on this new endeavor.

Poets & Quants

Meet The Incoming Kellogg Class of 2017 – 08/24/15
This article presents a wealth of information about the incoming Kellogg MBA class, including demographics, GMAT scores, industry backgrounds, and student profiles with advice on how to apply to business school. Article notes that Kellogg’s class is more diverse, with 43% women and an all-time high average GMAT score of 724.

Chicago Tribune

Illinois lawmakers gave Chicago’s mayor the freedom to ruin school finances – 08/22/15
This article quotes Professor Donald Haider on how we are repeating the past by not devising a solution on how to finance schools in Chicago.

USA Today

Motivation matters in paying off debts – 08/22/15
This article cites research by Professor Blakeley McShane, which found that consumers paying off small balances first were more likely to have eliminated their entire debt than those focusing on other strategies.

Chicago Tribune

What Michael Jordan’s Dominick’s lawsuit teaches us about business – 08/21/15
This article quotes Professor Tim Calkins in an article about the business lessons that can be learned from Michael Jordan’s current lawsuit against Dominick’s for the use of his name and identity.

National Agricultural Export Development Board (Rwanda)

Rwanda Coffee Sector Workshop of Fully Washed Coffee Production – 08/21/15
This article talks about how Professor Ameet Morjaria’s research was used to draft the Rwanda Coffee Development Policy to formalize a long-term coffee strategy in reforms in the sector.

Chicago Inno

As Female Founders In Chicago Grow, Northwestern Bolsters The Pipeline – 08/20/15
This article highlights the resources available to female students at Kellogg, particularly through the process of launching a startup. Includes perspective from Beth Tidmarsh, director of full-time MBA admissions; Professor Linda Darragh; and alumna Blair Pircon.

Chicago Tribune

Uber in Chicago sepaks second language: Spanish – 08/20/15
This article quotes Professor Tim Calkins on how the move towards UberEspañol could protect Uber from competitors that may seek to target Hispanic communities.

Marketplace

Why drugmakers are suddenly merging – 08/20/15
This article quotes Professor Craig Garthwaite on how we should be questioning whether or not the new model of incorporating startups into the pharmaceutical industry will be more expensive.

Reuters

Ashley Madison impact: Is the Internet responsible for more marriages or divorces – 08/20/15
This article quotes Professor Jon Maner about how a site like Ashley Madison doesn’t encourage infidelity, but it does provide a seemingly easy and safe route for cheaters.

Wall Street Journal

Adidas Puts Some Spring in Its Step – 08/20/15
This article quotes Professor Robert Wolcott on how a new shoe collaboration with rapper Kanye West may signal resurgence for the Adidas brand, but it is just one element of a larger turnaround.

Forbes

4 Ways To Harness Digital Disruption – 08/19/15
This article by Professor Mohanbir Sawhney discusses four strategies that enable companies to cope with digital disruption.

Chicago Tribune

Chicago’s major MBA schools by the numbers, including women enrollment – 08/17/15
This article features statistics on Kellogg’s incoming MBA class, including its 43 percent women statistic and 724 average GMAT score statistic. Alumna April Kim, founder of ChattingCat, is also quoted as saying, “Kellogg’s one-year program is the best MBA program for entrepreneurs. It’s short, but you get all of what any modern MBA program can offer.”

Fast Company

3 ways to turn rivals into collaborators – 08/17/15
This article quotes Professor Brian Uzzi on how to turn rivals into collaborators through drawing inspiration from Cosimo de’ Medici’s multivocal leadership style.

Forbes

Rules Of Engagement: How To Tango With Startups – 08/14/15
This article by Professor Mohanbir Sawhney talks about the rules of engagement that companies should follow before seeking startup partners.

Forbes

What Was Old Is New Again – The Power Of Nostalgia Marketing – 08/14/15
This article quotes Professor Gregory Carpenter on why it can be effective for brands to tap into the psychology of nostalgia.

Forbes

Globalization On The Cape Fear – 08/14/15
This article written by Professor Harold Sirkin discusses what the Port of Wilmington in North Carolina can tell us about globalization and the U.S. export economy.

Clear Admit

High-Touch Outreach by Current Students Helps Boost Kellogg’s Female Enrollment – 08/13/15
This article covers Kellogg’s record-breaking incoming class, with 43% women and a GMAT score high of 724, and takes a deeper look into the initiatives that helped spur these numbers.