Kellogg in the News

DevexImpact

How the One Acre Fund became a $50M social enterprise – 10/16/15
How the One Acre Fund has grown exponentially in less than 10 years

Kellogg Insight

Five Ways to Attract and Retain Data Scientists – 10/15/15
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.

Fortune

The $18 trillion problem the Democrats missed during the debate – 10/14/15
Article by Professor Nicola Persico argues that the democratic debate failed to expose the candidates’ thinking on the issue of government debt and revenue sources. The candidates were not required to provide a realistic vision for the economic role of government in America.

Fast Company

The New Rules of Corporate Communications – 10/13/15
Article mentions that a pilot program by the Public Relations Society of America aiming to educate emerging business leaders about reputation management is now being conducted at Kellogg and four other b-schools.

The Atlantic

Who Pays Hospital Bills When Patients Can't? – 10/13/15
Quotes Professor Craig Garthwaite, who said that a "floor-and-trade" system would mean that "we can increase the charity care provided to people falling through the cracks of the ACA in the most efficient way possible. It is also important to note that unlike a cap and trade policy this does not create industry wide cost, but instead shifts resources across hospitals.”

Harvard Business Review

How to Make Networking at Conferences Feel Less Icky – 10/12/15
Article reports on a study by Professor Maryam Kouchaki that found that professional networking, but not personal networking, makes people feel not only anxious or inauthentic but also physically dirty.

Forbes

VW messed up, but the emissions scandal won't turn off customers – 10/09/15
Article by Professor Julie Hennessy says that despite weeks of negative press for Volkswagen, her research shows that consumers don’t necessarily have a negative opinion of the brand

Fortune

VW messed up, but the emissions scandal won't turn off customers – 10/09/15
Article by Professor Julie Hennessy reports on a Kellogg survey that found that despite weeks of negative press for Volkswagen, nearly 50 percent of U.S. consumers have a positive or very positive impression of VW.

Inc.

3 Ways to Boost Workplace Happiness Using Romance Research – 10/09/15
Article reports on Professor Eli Finkel's relationship research and how it could apply in workplace settings.

StarTouch

Winning Isn't Everything – 10/09/15
Quotes Professor Thomas Hubbard, who said that the Toronto Blue Jays are "the sleeping giant" in Major League Baseball, because they have one of the largest potential customer bases.

Forbes

The B-To-B CMO: The Time Has Come – 10/07/15
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role

Kellogg News

Kellogg hosts inaugural Chief Diversity Officer Summit – 10/07/15
Kellogg convened more than 140 executives in its first-ever Chief Diversity Officer Summit, seeking to foster greater collaboration across sectors and promote the professional development of C-suite diversity leaders.

Kellogg News

David Besanko ’82 wins Aspen Faculty Pioneer Award – 10/06/15
Professor David Besanko was awarded the Aspen Faculty Pioneer Award for his course on income inequality.

Business Radio on Sirius XM

The Digital Show – 10/05/15
Professor Antonio Moreno-Garcia was a guest on The Digital Show, where he spoke about omnichannel retail.

Diverse Issues in Higher Education

Colleges, Corporations Work Together on Inclusion – 10/04/15
This article recaps Kellogg's Chief Diversity Officer Summit, which discussed the "open-talent economy" and creating diverse leadership and environments.

Bloomberg Business

In Social Media Marketing, the Burger King Has It His Way – 10/01/15
Quotes Professor Tim Calkins, who said, “Burger King has really found a way to get attention by doing the unexpected and somewhat irreverent. They’re generating an enormous amount of publicity at a very modest cost.”

Diverse Issues in Higher Education

Diversity Officers Recognize Reboot May Be Needed – 10/01/15
Article interviews Chief Human Capital and Diversity Officer Anise Wiley-Little about Kellogg's Chief Diversity Officer Summit, which was designed to encourage candid conversations about challenges facing diversity efforts across sectors.

Forbes

Connected Cars Rev Up For A Revolution – 10/01/15
Article reports that Professor Robert Wolcott spoke at the Frankfurt International Motor Show about “a new industrial revolution” whose impact would be “on a par with that of the railroads in the 19th century.”

NPR

The Debate Over Drug Pricing – 10/01/15
Professor Craig Garthwaite was a guest on The Diane Rehm Show, where he discussed why drugs cost what they do and what can be done to lower prices for consumers.

The Wall Street Journal

Why More People Want an M.B.A. – 09/30/15
Article reports that the number of applicants seeking admission to MBA programs grew at 57 percent of schools world-wide offering full-time, two-year programs, according to a GMAC survey. Notes that Kellogg is among b-schools with more than 40 percent women in the Class of 2017.