Kellogg in the News

The Wall Street Journal

You’re Fired! Cartoons Struggle to Find Work In Advertising​ – 10/21/16
Article reports on how cartoon characters are getting cut out of advertising work, and quotes Professor Tim Calkins: “If you want to give a brand a personality today, you don’t need a cartoon character to do that.”

Crain’s Chicago Business

Nonprofits missing the boat by not merging​ – 10/20/16
Article reports on findings in the new Metropolitan Chicago Nonprofit Merger Research Project, based on research from Professor Emeritus Don Haider and Kellogg’s Center for Nonprofit Management. The study revealed a trend toward proactive rather than reactive mergers, and predicted that human-services nonprofits will merge or otherwise collaborate, due to the expansion of Medicaid and the ascent of managed care.

Fortune

What Trump Got Wrong About Leadership During the Final Debate – 10/20/16
Article by Professor Harry Kraemer examines the recent presidential debates through the lens of values-based leadership, highlighting three qualities that make the best leaders.

Harvard Business Review

Managers Are Wasting Time and Money on People Problems​ – 10/20/16
Article includes an animated video that illustrates the key points of Professor Leigh Thompson’s research, accompanying her HBR e-book “Stop Spending, Start Managing: Strategies to Transform Wasteful Habits.”

Chicago Tribune

When trouble hits, company reputations can suffer​ – 10/19/16
Article discusses McDonald’s recent trouble with their clown mascot, and quotes Professor Kent Grayson on how to mitigate the reputational damage.

Forbes

When It Comes To Tech Skills, We're Not As Good As We Think – 10/19/16
Article by Adjunct Professor Harold Sirkin discusses how technology helps us “stay connected” while we’re away from the office, but research shows it is occupying too much time when workers are in-office.

Fortune

This Is the Biggest Mistake Women Make When Negotiating​ – 10/17/16
Article offers tips for how women should negotiate, and quotes Professor Victoria Medvec on the misperception that women don’t ask for things as well as men.

Strategy and Business

Management Is All in the Timing​ – 10/17/16
Article by Dean Sally Blount discusses her research, which explores how the most successful leaders are highly aware of their colleagues’ pace and sense of urgency — and continually adapt to them.

Economist

Admissions: Screen test – 10/14/16
Article discusses the rise of video essays in the MBA admissions process and quotes Melissa Rapp, Director of FT MBA and MSMS Admissions at Kellogg, on the importance of the video essay for Kellogg’s admissions process.

Bloomberg

Retiring Bankers and Safe Assets – 10/13/16
Article cites research by Professors Daniel Barron, George Georgiadis and Jeroen Swinkels regarding performance incentives, and how they found that "if the agent is risk-neutral and protected by limited liability, then a linear contract implements any effort level at maximum profit."

Crain’s Chicago Business

Can Motorola capitalize on Samsung's woes? – 10/12/16
rticle reports on Samsung’s recent discontinuation of the Galaxy Note 7 after some replacement phones issued as part of a recall exhibited the same alarming tendency, and quotes Professor Tim Calkins on how customers loyal to Samsung will now be more likely to consider other brands, a relatively rare occurrence.

The Wall Street Journal

‘Culture Fit’ May Be the Key to Your Next Job – 10/12/16
Article discusses how companies are using quirky interviewing techniques to see whether job candidates would mesh with colleagues from day one, and quotes Professor Lauren Rivera and her research on how people use culture fit as an excuse to weed out candidates who are too different from their ranks.

Forbes

Why You Might Be Irrelevant At Work And Not Even Know It – 10/11/16
Article discusses the issue of being irrelevant to the decision-making process at work and not even knowing it, quoting Professor Brian Uzzi: “You can’t assume that people will notice the time and effort you put in” on collaborative projects. So, make your input known.

The Wall Street Journal

From Corporate Pay to Private Prisons—Lessons From the Nobelists – 10/11/16
Article discusses Nobel laureate in Economics Bengt Holmstrom, and mentions that much of Holmstrom’s work began when he was a professor at Kellogg.

The Street

Should You Opt for Medicare Advantage? – 10/10/16
Article discusses the merits of whether to leave traditional Medicare and enroll in managed care Medicare Advantage or not to save money, as the Medicare Open Enrollment dates get closer, and consults Professor Joel Shalowitz's expertise on the subject matter and quotes him on how "plans must deliver all necessary services for covered benefits."

Forbes

Why Is Work Experience So Undervalued – 10/07/16
Article by Adjunct Professor Harold Sirkin unpacks the question: If employees with significant work experience add value to a company, why aren’t they in higher demand?

Chicago Tribune

Podcaster, consultant to billionaires talks marathon, productivity, 'Survivor' – 10/06/16
Suzanne Muchin, a marathon runner, parent of five, mentor, careerlong entrepreneur and branding consultant whose client roster has included billionaires and a Nobel laureate, has something new to add to her resume.

Harvard Business Review

Praising Customers for Ethical Purchases Can Backfire – 10/06/16
Article by Professor Maryam Kouchaki discusses her research, which examines whether customer-praising marketing messages make consumers more aware of certain social/environmental issues and therefore promote subsequent altruistic behaviors and choices.

Marketplace

When business and politics don't mix​ – 10/06/16
Article discusses how business and politics can intertwine, as we’re seeing in this current election cycle, and quotes Professor Craig Garthwaite on how “we often say we want a good business person to come run government, but the job of government is not to maximize profits. Therefore, things that make you a good business person might not make you a good elected official.”

Associated Press

Liz Weston: Borrowing your way out of debt​​​ – 10/03/16
Article offers personal finance advice and cites research from Professor Blake McShane on how closing credit card accounts can be beneficial. People who closed accounts were more likely to pay off their debts, regardless of the dollar amount, than those who left them open. Also published in The New York Times and The Washington Post.