Crain's Chicago Business
Here's how craft breweries goose demand – 02/10/17
Article examines how craft beer companies use scarcity marketing to boost the implied value of their product, quoting Professor Kelly Goldsmith on how "as consumers, we feel like we have the right to have access to whatever we want, and when you threaten that, that threat is scarier because our expectations for access have changed.”
Crain's Chicago Business
These home stagers pay to live in your house – 02/09/17
Article discusses Chicago-area franchisees for Showhomes, a Nashville-based company that stages homes for sale that often includes people who move into the house until it's sold, quoting Professor Tim Calkins on how the conventional concept of staging homes with stylish new furnishings "is popular because it's hard to get buyers excited about an empty space.”
Lessons From Ringling Bros. Demise – 02/08/17
Article by Adjunct Professor Harold Sirkin explains two important lessons surrounding the demise of the Ringling Bros. and Barnum & Bailey Circus: first, that a company's efforts to satisfy its critics can backfire, causing more harm than good, and second, that companies need to stay focused on their core business and most important customers.
Pacific Standard Magazine
Dehumanizing Muslims Isn’t Just Wrong: It Makes Us Less Safe – 02/07/17
Security experts warn that Trump's antagonistic views regarding Muslims might incite radicalization and violence. The research cited in the article was conducted by Bruneau and Nour Kteily of Northwestern University. “We observed high levels of prejudice and dehumanization” toward both minority groups, the researchers write. Those who viewed Muslims in particularly animalistic terms were more likely to see them as a threat, and support such policies as “restricting their entry into the United States.”
Trump boycotts leave companies caught in the crossfire – 02/03/17
Despite the fact that the new administration has only been in power for nearly two weeks, there has been no shortage of controversy. Consumers have been active in boycotting companies, policies, and using the power of their wallet to show their reluctance to comply the new administration's policies. Brayden King, Chair at the Kellogg School of Management, spoke about the recent controversy regarding Uber and the new administration. "It created an opportunity for activists to make some noise," King said. "Uber was the opportunity, not the target itself."