Kellogg in the News

Chicago Tribune

Pepsi pulls controversial Kendall Jenner ad after widespread backlash – 04/05/17
Article discusses the backlash Pepsi is currently facing following the release of their latest ad, quoting Professor Tim Calkins on how the message missed its mark widely with its target audience. "There's an issue with authenticity…The reason this one is getting people riled up is that it comes across as so inauthentic at a time when authenticity is so important, particularly for young people.”

Clear Admit

Kellogg Unveils New Global Hub, Doubles Down on Its Collaborative Culture – 04/04/17
Article highlights Kellogg’s new Global Hub and includes perspective from Associate Dean of MBA Operations Matt Merrick on how the building will impact student culture. The Global Hub’s opening was also covered in Clear Admit (photo slideshow), Canadian Architect and Curbed Chicago.

Chicago Tribune

Equal Pay Day is a reminder of the importance of negotiating a salary – 04/03/17
Article discusses how Equal Pay Day should serve as a reminder of the importance of negotiating a salary, quoting Professor Victoria Medvec on how negotiating is much more effective when you focus on the needs and interests of the other side rather than your own.

Fortune

Why It’s Still Trump’s Fault if Obamacare Fails – 04/02/17
Article by Professor Craig Garthwaite explains how the GOP continues to create uncertainty for insurers, which in turn will create a very real consequence of the political gamesmanship over health care, raising the possibility that insurers will leave the marketplaces altogether.

Poets & Quants

Kellogg’s Global Hub: A Home With A Little Inspiration From Steve Jobs – 03/31/17
Article reports on the opening of Kellogg’s Global Hub, including the design aspects, the enhanced student experience, and the fact that it represents the success of Kellogg’s seven-year plan. Coverage also appeared in Poets & Quants (photo slideshow), Poets & Quants (podcast), The Daily Northwestern, Chicago Inno and Forbes.

Forbes

Virtual Reality, Sex And Chocolate Cake: Desire In A Post-Virtual World – 03/30/17
Article by Clinical Professor Robert Wolcott and Professor Moran Cerf explores how invisible interfaces and intelligence-to-intelligence communication technologies have the potential to transform the human experience.

Forbes

NAFTA And The Four Level Game – 03/30/17
Article by Adjunct Professor Philip Levy explains how for any White House, trade presents a complicated diplomatic challenge, but for President Trump, things are even more complicated, highlighting four levels he must navigate.

Forbes

The Blaming, Blocking And Belittling Behavior Of Today's So-Called Leaders – 03/30/17
Article by Dean Sally Blount explains how the words “leader” and “leadership” are often overused in today’s society, and redefines how the words should be used in the American vernacular.

Chicago Tribune

Uncertainty looms for Illinois companies affected by Brexit – 03/29/17
Article discusses the impact Brexit has on Illinois companies, quoting Professor Sarit Markovich on how if “the U.K. is part of a company's supply chain or a target market, Brexit is going to be an issue.”

Fortune

What Jared Kushner’s Office Needs If It Wants to Fix Washington’s Dysfunction – 03/29/17
Article by Professor David Besanko explains that as head of the new Office of American Innovation, Jared Kushner should focus on appointing three key roles: a high-caliber technology expert, a senior and experienced federal government official, and an organizational leadership expert.

Fortune

Our brainwaves can show whether a movie will hit or miss at the box office, neuroscientists say – 03/29/17
Article cites research by Professor Moran Cerf on how the way our brains behave when we watch movie trailers can help neuroscientists predict whether films will be box-office hits or duds. Shared experiences like going to the cinema can stimulate similar parts of the brain in audience members, said his study, so when we’re engrossed in a film, our brainwaves look alike.

Vox

If Trump sabotages Obamacare, rural America will suffer the most – 03/28/17
Craig Garthwaite shares insights on what might come next for healthcare marketplaces and the Americans who bought insurance on them.

Poets & Quants

Kellogg Does Its Own Bay Area Startup​ – 03/27/17
Article highlights Kellogg’s Winter quarter pilot offering in San Francisco for students interested in entrepreneurship, startups, early-stage companies, and venture capital. The pilot program offered students a chance to take three courses as well as an internship over a full 10-week quarter. Features perspective from Professor Linda Darragh, Adjunct Lecturer Mark Achler and Adjunct Lecturer Mike Xenakis.

Poets & Quants

The 40 Most Outstanding MBA Professors Under 40 – 03/26/17
Article discusses the 40 most outstanding MBA professors under 40, highlighting two Kellogg faculty members: Professor Loran Nordgren and Professor David Matsa.

Forbes

Trump Unlikely To Find Trade Grass Greener – 03/25/17
Article by Adjunct Professor Philip Levy explains how the President is likely to discover that fulfilling his trade promises is just as difficult as fulfilling his commitment to repeal and replace Obamacare on “Day One.”

The Huffington Post

It’s Time For A Single-Payer Healthcare System – 03/25/17
Article by Professor Philip Kotler explains that it is time to adopt the healthcare system that Canada and most other nations have: a single-payer healthcare system, which will be simpler, more efficient, involve less cost, and satisfy more consumers.

Chicago Tribune

Northwestern's new business school home promises valuable lessons​ – 03/24/17
Article by architecture critic Blair Kamin reviews Kellogg’s Global Hub, which is described as “…a carefully wrought, spatially complex design that promises to teach future executives valuable lessons about collaboration, boldness and flexibility.”

Crain's Chicago Business

How we can become an entrepreneurial mecca – 03/24/17
Article references Professor Daniel Aobdia’s research, which found evidence that U.S.-educated workers who stay in the country after graduation actually benefit the economy by taking jobs others don't want.

Inc.

How to Sell Your Business--and Keep It Too – 03/24/17
Article quotes Professor Alexander Chernev, who says that at some point established companies have to adopt some startup thinking. "It forces you to look at the world as a changing place,” he says.

Marketplace

Why Hiring a New CEO Can Be Really Difficult – 03/24/17
Audio clip features commentary from Professor Thomas Lys, who discusses why companies have trouble putting a succession plan in place for CEOs.