Kellogg in the News

The Huffington Post

A Branding Problem for O’Reilly and Fox – 04/19/17
Article by Professor Tim Calkins discusses Bill O’Reilly’s recent departure from Fox News and the major branding problems the sexual harassment charges are posing for both O’Reilly and Fox. Calkins explains the need for O’Reilly to salvage his own personal brand, as well as the need for Fox to distance its network brand from O’Reilly.

The New York Times

Bill O’Reilly and the Upside of Corporate Cowardice – 04/19/17
Article discusses Bill O’Reilly’s firing from Fox News and the impact of boycotts on corporations. The author cites research by Professor Brayden King indicating that boycotts can cause a significant drop in share price, which means that shareholders react to their own fear of what might happen to a brand, rather than what is actually happening to its revenue.


Our need to feel special is making us lonely – 04/19/17
Article explains that the human quest for independence and autonomy may be responsible for high rates of reported loneliness among Americans. The authors cite research by Professor Nicole Stephens indicating that working-class Americans tend to act more collectively, and that people of higher economic status tend to be more independent.

Chicago Tribune

What we know about Trump’s ‘Buy American, Hire American’ plan – 04/18/17
Article explores President Donald Trump’s “Hire American” plan, including what is known, what is unknown, and some potential benefits and concerns. “Every solution will probably create new loopholes, so they will have to be very careful about it,” said Professor Daniel Aobdia.


What Wells Fargo’s Fake Accounts Scandal Says About How Women in Leadership Are Punished – 04/18/17
Article by Professor Victoria Medvec examines the recent unauthorized accounts scandal at Wells Fargo. Medvec argues that former head of community banking Carrie Tolstedt faced harsher punishment than former CEO John Stumpf, highlighting that the amount of scrutiny faced by corporate leaders is dependent on their gender.

The New York Times

Bare Market: What Happens if Places Have No Obamacare Insurers? – 04/18/17
Article discusses the growing risk of the “bare-market problem,” which is the issue of no insurance carriers showing up in a given area. This will leave government subsidies worthless, and many would end up without insurance. “The regulatory uncertainty is something that is very hard for these people to price in. How do you develop a model for the thoughts of the Trump administration on what they’re going to do policywise in health care?” said Professor Craig Garthwaite.

Clear Admit

Kellogg EduIndia Team Wins Kellogg-Morgan Stanley Sustainable Investing Challenge – 04/17/17
Article profiles a team of three Kellogg students that recently won the Kellogg-Morgan Stanley Sustainable Investing Challenge, an annual competition that brings together teams of business school students to tackle world issues with sustainable investing principles. The Kellogg team, called EduIndia, provided a creative solution to help meet growing demand in India for higher-quality, affordable K-12 private education.

Financial Times

Business school students find voices in an age of protest – 04/16/17
Article discusses how business school students are embracing activism more than ever before, highlighting Kellogg student Tiffany Smith’s new online platform called MBAs Open Up, which aims to help individuals organizing business school protests.

The Huffington Post

The 2017 Annual “Stupid Company” Award: United Wins! – 04/15/17
Article by Professor Philip Kotler discusses the costs of United’s recent scandal to both the company and to Dr. David Dao, the man violently dragged off the plane. To restore the brand’s image, Kotler suggests that United CEO Oscar Munoz should step down or face a decrease in pay, as well as deliver a more sincere apology.

Chicago Tribune

Although in big trouble, United around for the long haul – 04/14/17
Article explains how United Airlines will suffer but ultimately survive its recent PR crisis, quoting Professor Neal Roese, “Everyone needs to know the brand is about (being) friendly and safe.”


China Currency Manipulation—All’s Well That Ends Well? – 04/14/17
Article by Adjunct Professor Phil Levy explores President Donald Trump’s announcement that China will not be manipulating its currency, which runs counter to his previous stance on China’s trade practices. Although this policy is considered better among many Trump skeptics, this switch will likely add to the ongoing loss of trust in our political leaders.

Associated Press

Phones and social media turn consumers into whistleblowers – 04/13/17
Article discusses the recent United scandal and how customers can use their smartphones to record corporate screw-ups and post them to social media. Professor Lakshman Krishnamurthi is quoted on the importance of companies having a plan for hypothetical PR crises. “Have a couple things planned, what we should do if ‘x’ happens and what we should do if ‘y’ happens.” Coverage on this topic also appeared in and The Washington Post.


Selling Through Subscription Is Tougher Than It Looks – 04/13/17
Article by Adjunct Professor Harold Sirkin explores the risks and challenges of succeeding as a business in the subscription-box industry, including limited potential for growth and strong competition.


Science Says This Is The 1 Elusive Trait That All Great Leaders Have – 04/13/17
Article examines the work of Professor Loran Nordgren, who theorizes that the most commonly shared quality among successful leaders is interpersonal warmth. “Just as it pays to consciously demonstrate one’s own competence—by accepting challenging projects, say, or solving an issue without being asked—it helps to be more proactive, even strategic, about expressing warmth” said Nordgren. Professor Nordgren’s research was also featured in Business Insider.


Why Investors Should Think Twice Before Buying Into Tesla – 04/11/17
Article by Professor Mohan Sawhney explains the four varying narratives of Tesla’s valuation, arguing that investors need to understand all of them and choose which one to bet on. Sawhney notes that it could take 10 or more years for Tesla investors to know whether the company will turn a profit.


The rise of ETFs may be a cause of record-low volatility – 04/10/17
Article features input from Professor Ian Dew-Becker regarding the relationship between equity volatility and economic volatility.

Crain's Chicago Business

Big residential brokerage sees local sales volume decline for third year – 04/10/17
Article reports that Chicago-area sales volume dipped about 2 percent last year at Berkshire Hathaway HomeServices KoenigRubloff Realty Group. Quotes Professor Tim Calkins, who says that not only would homeowners be reluctant to list with a company that isn't rising like its peers, but also, competitors "will use that to sell against you.”


The King Customer Paradox: The More Empowered, The More We Lose Control – 04/10/17
Article by Professor Robert Wolcott explains the importance of what he refers to as the “king customer paradox,” in which consumers are simultaneously becoming more powerful and losing control. As technologies and services become more intrusive in order to satisfy hard-to-please customers, Wolcott argues that it is our personal responsibility to determine whom to trust and what to pay attention to.

The Globe and Mail

Ahead of the curve – 04/07/17
Article discusses Kellogg’s new Global Hub, emphasizing the partnership between Dean Sally Blount and architects from the Canadian firm KPMB. The article highlights the curved design of the building, which allows for an “excessively public” and collaborative atmosphere.


Perfectly Nice Policies, With Less-Nice Side Effects – 04/06/17
Article explores unintended negative consequences of government intervention, referring to research by Professor Benjamin Friedrich that found mortality spikes among elderly patients in nursing homes as a result of Denmark’s new paid family leave benefit.