Kellogg in the News

New York Times

Consumers May Be More Trusting of Ads Than Marketers Think – 07/30/17
Article discusses the findings of a study conducted by Professor Kent Grayson that surveyed consumers’ thoughts on modern advertising techniques. Grayson, along with Seattle University professor Mathew Isaac, found that thirteen out of 20 common tactics used in television and digital ads elicited favorable responses, such as “credible”, “fair” and “good”, from participants.

Business Insider

A neuroscientist explains why he always picks the 2nd menu item on a list of specials – 07/28/17
Article explains why Professor Moran Cerf automatically selects the second menu item on the list of specials when he eats at a restaurant. Cerf attributes this choice to a concept known as “decision fatigue,” or how mentally draining it can be to make even the smallest decisions. Another interview clip from Business Insider can be found here.

Harvard Business Review

Being Too Busy For Friends Won’t Help Your Career – 07/28/17
Article by Professor Neal Roese discusses the hugely positive effects friendships have on emotional well being, and how “maintaining close friendships is increasingly a challenge for ambitious professionals.” Roese’s research found that people’s largest regrets later in life revolved around relationships and career. Also covered in Inc.

What Trump’s attacks on Sessions can teach employees dealing with aggressive bosses – 07/27/17
Article discusses the parallels between President Trump’s authoritative leadership style, displayed this week in his public criticizing of Attorney General Jeff Sessions, and a boss who demeans his employees in front of others, quoting Professor William Ocasio on how to deal with this type of overly assertive leadership style.

Financial Times

It is time to rethink business school case studies for millennials – 07/27/17
Article by Professor Tim Calkins takes a look at the need for a changing presentation of case studies in business schools due to millennials not only being interested in maximizing profit but, more importantly, making the world a better place. Calkins and Adjunct Professor Kara Palamountain conducted an annual competition at Kellogg for students to find a strategy to promote the widespread use of an inexpensive disinfectant in Nigerian hospitals and clinics, finding that through case studies like this “business schools can connect with millennials by addressing issues important to them.”


How the TSA Is Fighting a Tech War With Terrorists – 07/27/17
Article by Adjunct Lecturer Dean DeBiase explains how the Transportation Security Administration (TSA) made its latest move in the technology war against terrorists by now requiring all electronics larger than a cell phone to be placed in bins for screening in standard security lines and soon implementing new screening devices. “By deploying more technology, TSA is trying to keep ahead of terrorists in their capabilities to turn benign-looking electronics into weapons.”

Huffington Post

A Manifesto for Just Capitalism – 07/25/17
Article by Professor Philip Kotler proposes a Manifesto for Just Capitalism that commits to steady economic growth for low income individuals and producing wealth for the many, not the few. It outlines ten points to achieving these goals.

Why warmth is the underappreciated skill leaders need – 07/24/17
Article explains that leaders who show high levels of “interpersonal warmth” have a greater opportunity for long-term success, quoting Professor Loran Nordgren. “Warmth is the differentiating factor. If you’re seen as low-warmth, you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader.”

Huffington Post

Why Hiring a Chief Technology Officer is Tougher Than You Think – 07/24/17
Article explains three problems someone hiring a chief technology officer (CTO) must be aware of: “good developers are incredibly difficult to reach, your CTO needs to know how to build a team, and investors will judge you by the quality of your technology team.” Adjunct Lecturer Jeff Hyman is quoted throughout explaining these precautions in further detail.

The Wall Street Journal

Board Practices Hurt Banco Popular, Experts Say – 07/24/17
Article discusses the bank run that occurred in June leaving Banco Popular Espanol SA close to collapse. The article argues that the problems of the Spanish lender ran deeper than this incident, quoting Professor James Shein. “Almost 100% of time there are bank failures, first there was a governance problem.”

Huffington Post

GOP Leaders Still Insisting Repeal Won’t Take Health Care Away From Millions – 07/23/17
Article explains how some government leaders are skeptical of the Republican party repeal of the Affordable Care Act because the Congressional Budget office has projected that the GOP proposal would mean 22 to 32 million people would lose health insurance. Professor Craig Garthwaite was quoted saying, “Saying that all of the insurance losses the CBO attributes to repealing the mandate are the result of individuals not being ‘forced’ to buy insurance is at best incomplete and in reality quite duplicitous.”


Team Trump Defeated by ‘China First’ – 07/22/17
Article by Adjunct Professor Phil Levy takes a look at a trade dialogue between the United States and China that failed this week. The rift occurred over steel, when the US asked China to cut its overcapacity in the sector and China said no.


Three Disaster Ads And What I Learned From Them – 07/21/17
Article by Professor Derek Rucker discusses that the failures in some advertising campaigns can teach others to avoid such mishaps in the future. Rucker goes on to note three failed television ads, and says that going forward brands must “maintain ownership of their brand, recognize the subjective of humor, and moderate their use of negative emotion.”

The New York Times

Why Women Aren’t C.E.O.s, According to Women Who Almost Were – 07/21/17
Article discusses that the stories of women in business who were in the running to become No. 1, but didn’t quite make it, show the overt and subtle resistance women still unexpectedly face when aspiring to power. Dean Sally Blount’s insight is noted in the article. “Data predicts that half or more of the women who earn an M.B.A this year will drop out of the full-time work force within a decade…That accounts in part for the low number of women who do reach the very top job, because fewer remain in the pipeline,” she says.

The Washington Post

Former CBO directors in both parties defend the agency after White House attacks – 07/21/17
Article discusses how former directors of the bipartisan Congressional Budget Office published a letter defending the agency after weeks of criticism from the Trump administration, quoting Craig Garthwaite about how these criticisms may be legitimate, the White House has gone further, with personal attacks on the agency's motives and credibility. “We should be looking to make good health policy. We shouldn’t be looking to make ideological health policy and then try to dress it up in fancy numbers.”

Chicago Inno

This Northwestern Alum’s ‘Greenhouse-in-a-Box’ Protects Farmers From Climate Change – 07/20/17
Profile of Kellogg startup Kheyti. Started by Zell Fellow and Youn Impact Scholar Saumya ’15, Kheyti is a social enterprise working with small farmers in India.


Debt Snowball Versus Debt Avalanche: What The Academic Research Shows – 07/20/17
Article discusses advice for paying off debt, citing research by Professor Blake McShane on the social science behind paying off debt. The 2012 study shows that “people with large balances are more likely to stick with their debt payoff plan if they focus on smaller balances first.”


Why We Should Stop Expecting Trump to Be Honest – 07/20/17
Article by Professor Kent Grayson takes a look at the implications if President Trump were completely transparent regarding his possible ties to Russia. Grayson notes that if Trump were to disclose completely all pertinent information regarding Russia there would be a heavy cost, amplifying suspicion and further heightening calls for his impeachment.


The Trump administration produced this misleading report to sell its health care bill – 07/20/17
Article describes a report created by the Trump administration which claims that an amendment by Texas Senator Ted Cruz would lower the cost of health insurance. However, the charts in the report compare very different types of data, quoting Professor Craig Garthwaite: “I don’t see a reason to produce these graphs ever if the goal is to give good information about the change in premiums.”


GOP health care plan collapses, will Trump allow Obama Care to fail as well – 07/19/17
Article discusses the collapse of the latest Republican health care act, and President Trump’s subsequent push to let Obamacare fail as well. Experts say he can make that happen if he chooses, quoting Professor Joel Shalowitz on how the president can undermine the law.