Kellogg in the News

Harvard Business Review

Are Sales Incentives Becoming Obsolete? – 08/03/17
Article by Professor Andris Zoltners discusses how to structure a sales incentive plan to produce a “double win” -- salespeople win because they are rewarded for their hard work and good performance, and the company wins through a better-motivated sales team that produces short-term results and is more likely to achieve company goals.

Huffington Post

Why Women Over 50 Make Better Entrepreneurs – 08/01/17
Article discusses the five main reasons why middle-aged women are at a time in their lives that’s ready for innovation and entrepreneurship. The article cites research by Professor Benjamin Jones, noting that people are truly becoming more innovative at older ages.

Forbes

Growing Fears South of the Border – 07/31/17
Article by Adjunct Professor Phil Levy explains the growing fears in Mexico associated with the renegotiation of the North American Free Trade Agreement. It examines who the Trump administration is trying to please in its NAFTA negotiating objectives.

Forbes

Laziness, Technology And Brain Scanning A Billion People: A Conversation With David Krakauer – 07/31/17
Article by Professor Robert Wolcott recaps a conversation between Wolcott and David Krakauer, the CEO of the Santa Fe Institute and an evolutionary geneticist. The two covered a wide range of topics, including the changing human experience in this century and ethical issues posed by technology such as privacy.

Vox

Why Obamacare repeal failed – 07/31/17
Article discusses that Obamacare could not move through the chamber because it faced opposition from Republicans as well. Professor Craig Garthwaite is quoted on a potential reason for why the act did not pass: “Passing an Obamacare replacement is difficult because the existing system is fundamentally a collection of moderately conservative policies.”

The Washington Post

Discovery to buy Scripps in a $14.6 billion deal to lock down lucrative female demographic – 07/31/17
Article takes a look at the acquisition of Scripps Networks Interactive by Discovery Communications. Many experts say this is a smart move for both companies in order to better negotiate with distributors in a fast-moving media world. Professor David Stowell is quoted on his thoughts about the merger: “These two companies together probably have a more powerful business model than some of their competitors.”

The Washington Post

Trump has sanctioned Venezuela’s president. Let’s hope he leaves the people alone. – 07/31/17
Article by Adjunct Lecturer Daniel Lansberg-Rodríguez discusses the personal sanctions President Trump placed on Venezuelan President Nicolas Maduro. These sanctions came a day after Maduro went forward with a threat to hold a new assembly to rewrite the national constitution, bringing him one step closer to dictatorship.

New York Times

Consumers May Be More Trusting of Ads Than Marketers Think – 07/30/17
Article discusses the findings of a study conducted by Professor Kent Grayson that surveyed consumers’ thoughts on modern advertising techniques. Grayson, along with Seattle University professor Mathew Isaac, found that thirteen out of 20 common tactics used in television and digital ads elicited favorable responses, such as “credible”, “fair” and “good”, from participants.

Business Insider

A neuroscientist explains why he always picks the 2nd menu item on a list of specials – 07/28/17
Article explains why Professor Moran Cerf automatically selects the second menu item on the list of specials when he eats at a restaurant. Cerf attributes this choice to a concept known as “decision fatigue,” or how mentally draining it can be to make even the smallest decisions. Another interview clip from Business Insider can be found here.

Harvard Business Review

Being Too Busy For Friends Won’t Help Your Career – 07/28/17
Article by Professor Neal Roese discusses the hugely positive effects friendships have on emotional well being, and how “maintaining close friendships is increasingly a challenge for ambitious professionals.” Roese’s research found that people’s largest regrets later in life revolved around relationships and career. Also covered in Inc.

What Trump’s attacks on Sessions can teach employees dealing with aggressive bosses – 07/27/17
Article discusses the parallels between President Trump’s authoritative leadership style, displayed this week in his public criticizing of Attorney General Jeff Sessions, and a boss who demeans his employees in front of others, quoting Professor William Ocasio on how to deal with this type of overly assertive leadership style.

Financial Times

It is time to rethink business school case studies for millennials – 07/27/17
Article by Professor Tim Calkins takes a look at the need for a changing presentation of case studies in business schools due to millennials not only being interested in maximizing profit but, more importantly, making the world a better place. Calkins and Adjunct Professor Kara Palamountain conducted an annual competition at Kellogg for students to find a strategy to promote the widespread use of an inexpensive disinfectant in Nigerian hospitals and clinics, finding that through case studies like this “business schools can connect with millennials by addressing issues important to them.”

Fortune

How the TSA Is Fighting a Tech War With Terrorists – 07/27/17
Article by Adjunct Lecturer Dean DeBiase explains how the Transportation Security Administration (TSA) made its latest move in the technology war against terrorists by now requiring all electronics larger than a cell phone to be placed in bins for screening in standard security lines and soon implementing new screening devices. “By deploying more technology, TSA is trying to keep ahead of terrorists in their capabilities to turn benign-looking electronics into weapons.”

Huffington Post

A Manifesto for Just Capitalism – 07/25/17
Article by Professor Philip Kotler proposes a Manifesto for Just Capitalism that commits to steady economic growth for low income individuals and producing wealth for the many, not the few. It outlines ten points to achieving these goals.

CNBC.com

Why warmth is the underappreciated skill leaders need – 07/24/17
Article explains that leaders who show high levels of “interpersonal warmth” have a greater opportunity for long-term success, quoting Professor Loran Nordgren. “Warmth is the differentiating factor. If you’re seen as low-warmth, you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader.”

Huffington Post

Why Hiring a Chief Technology Officer is Tougher Than You Think – 07/24/17
Article explains three problems someone hiring a chief technology officer (CTO) must be aware of: “good developers are incredibly difficult to reach, your CTO needs to know how to build a team, and investors will judge you by the quality of your technology team.” Adjunct Lecturer Jeff Hyman is quoted throughout explaining these precautions in further detail.

The Wall Street Journal

Board Practices Hurt Banco Popular, Experts Say – 07/24/17
Article discusses the bank run that occurred in June leaving Banco Popular Espanol SA close to collapse. The article argues that the problems of the Spanish lender ran deeper than this incident, quoting Professor James Shein. “Almost 100% of time there are bank failures, first there was a governance problem.”

Huffington Post

GOP Leaders Still Insisting Repeal Won’t Take Health Care Away From Millions – 07/23/17
Article explains how some government leaders are skeptical of the Republican party repeal of the Affordable Care Act because the Congressional Budget office has projected that the GOP proposal would mean 22 to 32 million people would lose health insurance. Professor Craig Garthwaite was quoted saying, “Saying that all of the insurance losses the CBO attributes to repealing the mandate are the result of individuals not being ‘forced’ to buy insurance is at best incomplete and in reality quite duplicitous.”

Forbes

Team Trump Defeated by ‘China First’ – 07/22/17
Article by Adjunct Professor Phil Levy takes a look at a trade dialogue between the United States and China that failed this week. The rift occurred over steel, when the US asked China to cut its overcapacity in the sector and China said no.

Forbes

Three Disaster Ads And What I Learned From Them – 07/21/17
Article by Professor Derek Rucker discusses that the failures in some advertising campaigns can teach others to avoid such mishaps in the future. Rucker goes on to note three failed television ads, and says that going forward brands must “maintain ownership of their brand, recognize the subjective of humor, and moderate their use of negative emotion.”