Study: New Ways To Measure Consumer Engagement – 06/19/17
Article discusses a new study from Professor Bobby Calder, which explains that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, they are also more favorably disposed to marketing messages they see there.
Former Oracle board member dogged by links to China-backed chip deal – 06/16/17
Article explains how in December, Cypress’ board amended the company’s code of ethics to ensure that if Cypress was having significant acquisition talks with a potential target, then any conflicted director would recuse themselves. Quotes Professor Thomas Lys: “Duty of loyalty issues are corrosive. They leave investors with the impression that the playing field isn’t level.” Article also published in The New York Times and Business Insider.