Kellogg in the News


Learning to code will eventually be as useful as learning Ancient Greek – 11/22/17
Article by Professor Robert Wolcott explains that learning to code may not be as useful as was once imagined, noting that understanding how technology works is much more important.

The Hill

Puerto Rico isn't that far despite what words might be used to describe it – 11/22/17
Article by Professor Rima Toure-Tillery discusses her research, which found that describing a place as “nearby” or “far away” has an influence on people’s willingness to help a place in times of need.


How To Use Neuroscience To Improve Your Career – 11/21/17
Article features Professor Moran Cerf as he discusses the keys to career and business success that are already inside your brain, noting that time of day impacts your decision-making and go on vacation without packing work.

Business Insider

Advertisers can target you psychologically based on a single Facebook like, study finds – 11/20/17
Article explains how a new study finds one Facebook like is all it takes for advertiser to tailor ads to your psychological profile, quoting Professor Moran Cerf that minor tweaks can substantially increase the chances you’ll click on an ad and buy the product.

CNN Money

Retailers are going nuts trying to lure you into their stores this holiday season – 11/20/17
Article takes a look at how businesses and companies are getting shoppers into the actual storefront this holiday season, noting that it is more inexpensive for the business to have the customers to go into the store, according to Professor Tim Calkins. “Delivery is incredibly expensive. It is much more efficient if customers actually pick up the items themselves at the store.”

Strategy & Business

Reimagining Effective Cross-Functional Teams – 11/20/17
Article by Dean Sally Blount takes a look at the necessity of a business to have insights and actions from people working across the organization, noting that assembling cross-functional teams are the best way to capitalize on this.

Financial Times

Law schools innovate to stay competitive – 11/19/17
Article explains that a declining pool of applicants for law school means institutions now offer more flexible courses, noting that several schools now offer joint programs in law and business. Including that, one can earn a JD degree from the Northwestern School of Law and an MBA from Kellogg in three years rather than the five it would normally take to complete both degrees separately.

Garnet News

What Will Good Men Do? – 11/19/17
Article by Professor Ellen Taaffe discusses the reaction in the workplace after the #MeToo movement to shed light on sexual assault, questioning if men are becoming increasingly anxious about interacting with women at work.


Neuroscientists Have Identified How Exactly A Deep Breath Changes Your Mind – 11/19/17
Article by Professor Moran Cerf discusses the effect deep breathing has on your mind, noting that controlling one’s own breathing can create additional access and synchrony between brain areas. This may lead to “greater control, focus, calmness, and emotional control.”

Crain’s Chicago Business

The either/or world of Cards Against Humanity: Funny or die – 11/17/17
Article profiles the company Cards Against Humanity and how its founders go about staying funny and relevant, quoting Professor Tim Calkins on the brand’s ability to stay fresh.

Harvard Business Review

How to Reduce the Costs of Salesperson Turnover – 11/17/17
Article by Professor Andris Zoltners takes a look at how the demand for experienced salespeople exceeds the supply and because of this companies face high sales force turnover situations.


How Leaders Use Power To Drive Change – 11/16/17
Article by Dean Sally Blount takes a look at the interesting juxtaposition of those who truly have power deny it, while others who don’t have it can’t seem to stop talking about it.

The Washington Post

What happens when neo-Nazis hijack your brand – 11/16/17
Article takes a look at “the emerging danger to major American brands negotiating the racial politics that have cleaved the country” because of unsolicited and unwanted support from certain groups. There is no telling the impact that alt-right endorsements have on companies’ sales, and experts expect that co-opting brands will continue, including Professor Nour Kteily. “It helped to make the alt-right seem more like normal Americans rather than a fringe.


Trump in China: Simple, Bilateral Policy In A Complicated, Multilateral World – 11/15/17
Article by Adjunct Professor Phil Levy discusses how President Trump was able to demonstrate the kind of trade policy he really likes while making a $250 billion deal when he was in China.


Nurses to the Rescue! – 11/15/17
Podcast features Professor Benjamin Friedrich as he and other experts in the field discuss whether or not the growing number of nurse practitioners can be the answer to the doctor shortage.

The Washington Post

The GOP plan to kill Obamacare’s least popular provision could backfire on some in the middle class – 11/15/17
Article takes a look at how the Republican proposal to strike down the Affordable Care Act’s least popular provision which requires people to maintain health coverage or pay a fine, “could bring an immediate political victory, but it may backfire on upper-middle-class people who buy individual insurance and pay full price for their plans.” Professor Craig Garthwaite says, “It you look at polling data, this is the least popular part of the ACA. Hospitals will be mad at you, but individual people will not be.”

Yahoo Finance

Hate in America: Where it comes from and why it’s back – 11/15/17
Article takes a look at hate in America and why it is prevalent now more than ever, featuring research conducted by Professor Nour Kteily that discovered certain tendencies and traits of self-identified alt-rightists.

Business Insider

There’s a $10 billion provision in the tax plan that just passed the House—and it’s really bugging the AARP – 11/15/17
Article discusses that the Republican tax reform bill that passed the House includes the repeal of an “itemized deduction related to medical expenses, a measure that costs the federal government $10 billion.” Professor Craig Garthwaite says he does not expect the provision to survive, “Never bet against the AARP.”


Should Ex-Convicts Be Lawyers? – 11/14/17
Article takes a look at a former convict, Timothy McManus, and his work in offering inmates and recent parolees free legal research and help preparing appeals. It has been difficult for McManus to find work or even a law school to admit him, however, according to Professor Dylan Minor it’s the employer’s loss. “Having a more loyal worker can be very valuable to a company, as turnover can be very costly.”

Chicago Tribune

Donald Jacobs, influential dean at Northwestern’s business school, dies at 90 – 11/14/17
Article takes a look at the accomplishments of former Kellogg Dean Donald Jacobs who passed away last month, noting that he put Kellogg on the map and into the upper echelon of business schools. Also covered in Crain’s Chicago Business.