How Startups Can Start Advertising – 08/22/17
Article by Professor Derek Rucker discusses how startups should go about advertising. It suggests: first, startups need to ask themselves what the advertising needs to accomplish; second, startups need to understand that they do not have the same consumer insight as large corporations; and lastly, some of the basics of branding that apply to established brands, apply to startups.
Hacking Coinbase: The Great Bitcoin Bank Robbery – 08/22/17
Article discusses the hacking of cryptocurrency, or block-chain based currencies, quoting Professor Moran Cerf on how online currency hackers face fewer problems than in-person robbers: “Brick and mortar bank robbers have two problems: stealing the money and hiding the evidence. Bitcoin solves the second one for you because everyone there is anonymous.”
Are You Sure You Want Single Payer – 08/21/17
Article explains how difficult it would be for Americans to transition to a single payer, “Medicare for all” system of healthcare, quoting Professor Craig Garthwaite on the changes one could expect on a system like this. “We would see a degradation in the customer-service side of health care.”
Crain’s Chicago Business
Coming soon to a strip mall near you: An MRI provider – 08/19/17
Article discusses the growth seen throughout the medical field in outpatient providers and “strip mall health care.” Professor Joel Shalowitz was quoted saying that hospitals should not be too concerned about this new competition.
How old is too old for an MBA? Depends what you want. – 08/17/17
Article discusses the value of the MBA degree for students over 50 years old, quoting Kellogg EMBA alumnus Richard Grad, who served as the student-elected commencement speaker for his class and is currently the general counsel for GE Aviation.
CEOS now have the upper hand with Trump – 08/17/17
Article by Professor Nicholas Pearce discusses CEOs unique opportunity to leverage their collective influence for change in the Trump administration. These leaders have the power and responsibility to “inject the values of humanity, justice, and equity into the marketplace and into the public conversation.” Pearce is also quoted on this topic in NPR and Poets & Quants.