Kellogg in the News


How Startups Can Start Advertising – 08/22/17
Article by Professor Derek Rucker discusses how startups should go about advertising. It suggests: first, startups need to ask themselves what the advertising needs to accomplish; second, startups need to understand that they do not have the same consumer insight as large corporations; and lastly, some of the basics of branding that apply to established brands, apply to startups.


Hacking Coinbase: The Great Bitcoin Bank Robbery – 08/22/17
Article discusses the hacking of cryptocurrency, or block-chain based currencies, quoting Professor Moran Cerf on how online currency hackers face fewer problems than in-person robbers: “Brick and mortar bank robbers have two problems: stealing the money and hiding the evidence. Bitcoin solves the second one for you because everyone there is anonymous.”

The Wall Street Journal

The Next Step After a Bad First Impression at Work – 08/22/17
Article explains how one can redeem themselves after an early slip with a boss, colleague or client. In the Q&A section, Professor Dylan Minor’s research is cited: if you sit next to a poor performer at work, your likelihood of being fired sharply increases.

Harvard Business Review

Why CEOs Can’t Stay Silent in the Wake of Events Like Charlottesville – 08/21/17
Article by Professor Nour Kteily discusses the aftermath of the violence in Charlottesville and how CEOs and business leaders are responding. CEOs can influence by being painfully clear and encouraging employees to support each other, amongst other things.

The Atlantic

Are You Sure You Want Single Payer – 08/21/17
Article explains how difficult it would be for Americans to transition to a single payer, “Medicare for all” system of healthcare, quoting Professor Craig Garthwaite on the changes one could expect on a system like this. “We would see a degradation in the customer-service side of health care.”

Crain’s Chicago Business

Coming soon to a strip mall near you: An MRI provider – 08/19/17
Article discusses the growth seen throughout the medical field in outpatient providers and “strip mall health care.” Professor Joel Shalowitz was quoted saying that hospitals should not be too concerned about this new competition.


Beyond Virtual Reality: Synthetic Reality And Our Co-Created Futures – 08/18/17
Article co-authored by Professors Robert Wolcott and Moran Cerf discusses how as virtual reality matures, users will become increasingly engaged in co-creation, where people can create their own realities and interact with them.

Huffington Post

How Did We Get to Charlottesville – 08/18/17
Article by Professor Philip Kotler examines the recent events that took place in Charlottesville and how they were handled by the Trump administration.

Poets & Quants

The Favorite Professors of Executive MBAs – 08/18/17
Article highlights Executive MBAs’ favorite professors, noting Professor Harry Kraemer on page three as a professor who gives “an ample sprinkling of common sense.”

Tasty Trade

Bootstrapping in America – 08/18/17
Radio segment with Professor Linda Darragh discusses Kellogg’s entrepreneurship curriculum, the collaborative environment of the Global Hub, and Darragh’s background in entrepreneurship.

Chicago Tribune

How old is too old for an MBA? Depends what you want. – 08/17/17
Article discusses the value of the MBA degree for students over 50 years old, quoting Kellogg EMBA alumnus Richard Grad, who served as the student-elected commencement speaker for his class and is currently the general counsel for GE Aviation.

CEOS now have the upper hand with Trump – 08/17/17
Article by Professor Nicholas Pearce discusses CEOs unique opportunity to leverage their collective influence for change in the Trump administration. These leaders have the power and responsibility to “inject the values of humanity, justice, and equity into the marketplace and into the public conversation.” Pearce is also quoted on this topic in NPR and Poets & Quants.

Crain's Chicago Business

Here's what it's really like to switch to nonprofit work – 08/17/17
Quotes Professor Liz Howard on the uptick in senior executives seeking a “mission phase” to their careers, noting that MBA students in their late 20s and early 30s are also increasingly showing interest in social impact-focused career paths.

The Economist

Why Family Businesses Outperform Others – 08/17/17
Article takes a look at numerous studies that indicate family businesses are overall more successful than their non-family counterparts, highlighting perspective from Professor Justin Craig on why family enterprises do outperform others.

Business Insider

White nationalism is the alt-right’s ‘center of gravity’—and Trump can’t condemn one but not the other – 08/16/17
Article discusses Trump’s inability to fully blame the alt-right in the violence that erupted in Charlottesville, Virginia on Saturday. The alt-right is defined by many different people throughout the article, highlighting the research done by Professor Nour Kteily that found the alt-right emphasizes a “perception that certain historically advantaged groups are superior to other groups and need their interests protected.” This research was also profiled in Vox.


NAFTA Negotiators Are Off To The Races! All There Is To Do Now Is Wait – 08/16/17
Article by Adjunct Professor Phil Levy discusses the renegotiation of the North American Free Trade Agreement that started last week in Washington, DC. It is likely that these negotiations will take years to come to fruition and in the mean time we should not expect much drama or fanfare surrounding the discussions.


Inc. 5000 2017: The Full List – 08/16/17
Article highlights the annual rankings of the fastest-growing private companies in America, noting that Level Office, founded by Adjunct Lecturer William Bennett, was named 94th.

Poets & Quants

Best Advice For Executive MBA Students From EMBA Graduates – 08/16/17
Article gives advice to executive MBA students from EMBA graduates, highlighting five key lessons learned and quoting Kellogg EMBA graduate Jeffrey Brunton.


To recruit new grads, the US Army is adopting millennial-friendly hiring techniques – 08/16/17
Article originally appeared in Kellogg Insight and features perspective from Kellogg’s former U.S. Army Chief of Staff Senior Fellow, Col. Robert Carr. Article discusses how the U.S. Army handles the challenge of attracting and managing a broad swath of millennials.


Radio Flyer And The Benefits Of Doing What You Love – 08/14/17
Article written by Adjunct Lecturer Paul Earle explores the benefits of following one’s passion and zeal while building a business. Three lessons to take away are: do what you love, establish a purpose and stick to it, and embrace beauty in design.