Kellogg in the News

The Wall Street Journal

Oprah Winfrey’s Golden Globe Speech Inspires Democrats’ Visions of a 2020 Presidential Run – 01/08/18
Article discusses Oprah’s speech at the Golden Globes, quoting Professor Craig Garthwaite, who has studied celebrity endorsements with a focus on Oprah. He said he can’t thoroughly describe her politics, which could make her the perfect hypothetical candidate.

Crain’s Chicago Business

This is how women are really faring in Chicago tech – 01/05/18
Article examines how women are starting to fare in the bro-dominated worlds of tech and startups, highlighting how five out of eight teams in last year's venture challenge at Kellogg included female founders, up from three of 11 teams a year earlier.

New York Times

There’s More to Naming a Company After Yourself Than Ego – 01/05/18
Article discusses how one of the great challenges for entrepreneurs who name their companies after themselves is serving their customers while expanding their business, quoting Professor Tim Calkins, “It’s always very tempting to name a company after yourself – It is simple. It is honest. And for a lot of entrepreneurs, when they’re starting a new business, it’s the place to start.”

Poets & Quants

B-Schools Predict What Awaits In 2018 – 01/05/18
Article examines what various business school professors said about the new year and what it holds for business education, highlighting Professor Brian Uzzi and Professor Tom Hubbard who explain that the transformative effect of machine learning and artificial intelligence on business in partnership with humans will continue to accelerate.

Chicago Tribune

Can We Escape Trade Disaster In 2018? – 01/04/18
Article discusses the 11th annual One Acre Fund, which had more than 400 supporters from the business, academic and philanthropic communities and raised over $2.1 million to support smallholder farmers in Africa. The event honored Kellogg and its community for serving as a "critical catalyst" to the launch and growth of One Acre Fund.


Can We Escape Trade Disaster In 2018? – 01/04/18
Article by Adjunct Professor Phil Levy discusses how when it comes to U.S. trade policy, there is very little chance that that things will actually go well; optimists may instead hope for a period of quiet neglect. Pessimists have cause to set their imaginations free.


4 Keys to Becoming Your Company’s Next CEO – 01/04/18
Article focuses on Professor Carter Cast, who provides advice on moving from employee to CEO, saying it is important to “understand your dark side”, know your motives, find what gives you energy, and know how to get present.


Commentary: Why Did the Golden Globes Snub So Many Female Directors? – 01/04/18
Article by Professor Nicholas Pearce examines why women were overlooked for this year’s Golden Globe’s Best Director category, and explains that the solution to achieving equality in Hollywood lies in authentic allyship and sponsorship from fellow celebrities. “The commitment to advocating for diverse talent must be matched by a commitment to advancing diverse talent.”

Business Insider

A neuroscientist who studies decision-making shares his best advice for living healthier – 01/03/18
Article discusses how the strategy of making healthier choices to get in better shape is actually misguided, quoting Professor Moran Cerf on how making decisions on a daily basis is psychologically exhausting and it’s tough to constantly exert the willpower to avoid snacking.


5 New Year's Resolutions For Your Mind – 12/31/17
Article highlights five steps that will help individuals build their emotional health in 2018, quoting Professor Harry Kraemer. “At the end of every day, whether it be 5 or 6 pm, or 9 or 10 pm, think. Reflect on your day. What you did. Who you spoke with. What you achieved. Think about the past and reflect. It will help you gain clarity for tomorrow.”

Business Insider

17 business books everyone will be reading in 2018 – 12/30/17
Articles discusses the 17 best business books to read in 2018, highlighting Professor Carter Cast, who has spent years researching career development and what factors lead some employees to rise to the top while equally talented employees "derail”, in his new book, The Right — and Wrong — Stuff: How Brilliant Careers Are Made.

Poets & Quants

B-School Bulletin: A Dog’s Life (At HBS) – 12/30/17
Article cites research by Professor Anna Tuchman, who found that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.


2017: Trump's Troubled Year In Trade Policy – 12/29/17
Article by Adjunct Professor Phil Levy discusses how to date, the Trump administration has been ineffective in putting forward a viable new vision for trade, but it has managed to shake the old order, highlighting four top trade stories from 2017.

The Hill

Don't confuse soaring stocks with real economic growth – 12/29/17
Article by Visiting Professor Benjamin Harris gives a recap of the 2017 stock market and offers his predictions for stocks in 2018. “To sum up, was 2017 one of the best years ever for the market? No. Was it in the top quarter? Yes. Were market gains indicative of higher long-run growth? Probably not. Can we expect more fiscal stimulus in 2018? Only if you’re a true optimist.”


Trump's New Tax Reform Likely Won't Help The Trade Deficit – 12/28/17
Article by Adjunct Professor Phil Levy discusses the new tax law signed by President Trump, and explains that while features of the law may positively impact the desirability of doing business in the United States, the President has a particular fascination with the trade deficit. Does it follow that a boost to business incentives will move us toward balanced trade?

Poets & Quants

Our Favorite MBA Startups Of 2017 – 12/28/17
Article discusses P&Q’s favorite MBA startups coming out of 2017, highlighting the Kellogg social impact startup, Front Row Education, on page 2.


China Policy: Ghost Of Christmas Past – 12/23/17
Article by Adjunct Professor Phil Levy reflects back on and addresses the economic questions devoted to U.S. trade policy with China, and China’s acceptance into the WTO in 2001.


The Loopholes Drug Companies Use to Keep Prices High – 12/20/17
Article discusses how drugmakers are using a variety of strategies to extend the exclusivity period of their wares, keeping less expensive alternatives away from patients. Article quotes Professor Craig Garthwaite, on how “the expectation of more exclusivity fuels investment in drug companies, potentially leading to future breakthroughs—even as some patients have trouble paying for the drugs.”


Five Reasons Why Managers' Careers Go Wrong – 12/20/17
Article discusses Professor Carter Cast’s new book, The Right And Wrong Stuff: How Brilliant Careers Are Made And Unmade, highlighting the five archetypes that bosses or managers typically portray.

China Global Television Network

James Conley discusses global patent, trademark and industrial design applications – 12/19/17
Video features an interview with Professor James Conley about what's driving global patent, trademark and industrial design applications.