Kellogg in the News

tharawat magazine

The Kellogg Center for Family Enterprises: The Quest for Theory-Driven, Evidence-Based Frameworks – 02/06/18
Article interviews Professor Justin Craig about Kellogg’s unique center for family enterprises. Craig discusses the role of the center, its research priorities, and how it plans to help family-driven businesses in the future.

WGN Radio

The Opening Bell 2/6/18 – 02/06/18
Radio interview features commentary from Professor Derek Rucker on the best Super Bowl ads, including the Amazon Alexa ad.

ABC Chicago

Reviewing the Super Bowl ads – 02/05/18
Video features commentary from Professor Derek Rucker on the winners and losers from Kellogg’s Super Bowl Ad Review.

Associated Press

Here’s a look at the best and the worst Super Bowl ads – 02/05/18
Article showcases the best and worst ads from the 2018 Super Bowl. The article quotes Professor Tim Calkins about the heavily-criticized Ram truck spot. Also seen in The Washington Post.

Associated Press

Ram truck ad using MLK speech draws backlash – 02/05/18
Article discusses the Ram truck ad that aired during the 2018 Super Bowl and used a MLK speech in the background. The article quotes Professor Tim Calkins, who said the use of the speech to promote Ram trucks strikes many people as crass.

Fortune

Commentary: Ram Probably Should’ve Read MLK’s Whole Speech Before Using it in an Ad – 02/05/18
Article by Professor Nicholas Pearce calls out Ram for its controversial Super Bowl ad, which used a voice over from MLK’s speech to help sell the company’s trucks.

New York Times

Ram Trucks Commercial with Martin Luther King Jr. Sermon is Criticized – 02/05/18
Article highlights the Ram trucks Super Bowl ad which used a MLK speech in the background. The article quotes Professor Tim Calkins about the controversial ad.

Poets & Quants

Kellogg MBAs Name Best Super Bowl Ads – 02/05/18
Article written by Kellogg student Rob Pothier recaps the student experience from this year’s Super Bowl Ad Review.

New York Times

Advertisers Eschew Politics for Humor in Super Bowl Commercials – 02/04/18
Article discusses advertisers move away from political commentary and towards humor for the Big Game. The article quotes Professor Tim Calkins on the backlash that Ram trucks has received for going political.

Poets & Quants

B-School Bulletin: A Tour of New York’s Speakeasies, and More – 02/03/18
Article highlights research conducted by Professor Adam Waytz on how people show more support for paternalistic policies if they believe recipients are not very mentally capable. The bulletin post refers to the recent Kellogg Insight piece about the full study.

Associated Press

Super Bowl Ads shy from politics and mind their manners – 02/02/18
Article explains how many of this year’s Super Bowl advertisers are minding their manners and trying hard to steer clear of everything from politics to the #MeToo movement with lightly humorous ads that don't offend, quoting Professor Tim Calkins. "It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter.” Also published in The New York Times.

CBS News

Super Bowl 2018: The real contest — will viewers tune in? – 02/02/18
Article examines how after a year of bruising NFL TV ratings, analysts and advertisers are asking if the Super Bowl itself will emerge a winner — or suffer from a defeat if viewers tune out, quoting Professor Derek Rucker. “This is a critical test for the NFL. If they show a slip in ratings, the consequences will be massive. That price tag — $5 million for 30 seconds — is contingent on how many people are watching.”

CNN Money

Why Super Bowl ads still matter – 02/01/18
Article discusses why marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad, quoting Professor Tim Calkins. “A lot of the trends that we've seen in the media world over the past decade have only made the Super Bowl more important.”

Forbes

Is the Wrong Stuff Stalling your Career? – 02/01/18
Article interviews Professor Carter Cast on issues relating to career management. In the interview, Cast discusses the “strengths movement,” performance reviews, and career derailment.

Forbes

Why Fans Will Love the New M&M Super Bowl Spot – 02/01/18
Article by Professors Derek Rucker and Tim Calkins examines why viewers should be excited for the M&M commercial airing during the Super Bowl.

Crain’s Chicago Business

Bezos, Buffett and Dimon can’t solve health care’s ills – 01/31/18
Article by Professor Harry Kraemer argues the new partnership formed by Amazon, Berkshire Hathaway, and JPMorgan Chase will run into difficulty trying to fix the $3.3 trillion U.S. health care industry.

Forbes

President Trump's Remarkably Tame Take On Trade – 01/31/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s opinion on trade during his State of Union address. Levy said it is interesting that Trump did not mention NAFTA, the trade deal with South Korea, nor the Trans-Pacific Partnership in the address.

Reuters

Game plan for Super Bowl commercials: Avoid politics – 01/31/18
Article quotes Professor Derek Rucker on how companies will avoid the political climate in their respective ads. Rucker said he predicts to see a lot more “safe ads.” Also covered in Fortune and The New York Times.

Financial Times

Clouds hang over 2018 Super Bowl bonanza – 01/30/18
Article quotes Professor Calkins about the impact of potential protests on advertising. He said, “Protests can become the center of discussion. This is a huge problem because you want people talking about the advertising.”

Fortune

Commentary: Here’s Where Apple Went Wrong With the iPhone X – 01/30/18
Article by Professor Mohanbir Sawhney discusses Apple’s pricing dilemma with the company’s iPhone X. Sawhney said Apple created the problem when it split its product line into two sets of phones with the iPhone 8 and 8 Plus and the iPhone X.