Kellogg in the News

Harvard Business Review

Want to Be More Productive? Sit Next to Someone Who Is – 02/14/17
Article by Professor Dylan Minor discusses his research, which suggests that who an employee sits next to affects how they perform — and grouping the right types of coworkers together can improve productivity and work quality.

FastCompany

Five Ways Boycotts Have Been Transformed In The Trump Era – 02/13/17
Article discusses how the aims and methods of boycotts have changed in unprecedented ways lately, quoting Professor Brayden King on how the Trump-inspired boycotts haven't had a financial impact; but boycotts almost never do. Brayden was also quoted on this topic in The Washington Post and Fortune.

Chicago Tribune

Commentary: Presidential talk (and tweets) can carry a steep price – 02/10/17
Article by Professor Sandeep Baliga and Professor Timothy Feddersen discuss how companies should be cautious about creating ill will with the president, using the Nordstrom’s decision to pull Ivanka Trump brands as a way to determine if these companies should stay in president's good graces, or try to avoid his attention entirely by not selling Trump brands.

Crain's Chicago Business

Here's how craft breweries goose demand – 02/10/17
Article examines how craft beer companies use scarcity marketing to boost the implied value of their product, quoting Professor Kelly Goldsmith on how "as consumers, we feel like we have the right to have access to whatever we want, and when you threaten that, that threat is scarier because our expectations for access have changed.”

Crain's Chicago Business

These home stagers pay to live in your house – 02/09/17
Article discusses Chicago-area franchisees for Showhomes, a Nashville-based company that stages homes for sale that often includes people who move into the house until it's sold, quoting Professor Tim Calkins on how the conventional concept of staging homes with stylish new furnishings "is popular because it's hard to get buyers excited about an empty space.”

Fortune

What the Trump-Nordstrom Twitter Feud Says About Boycotts – 02/08/17
Article by Professor Brayden King discusses Nordstrom cutting ties with Ivanka Trump, citing his research which finds that the more boycotts there are, the less people listen. Also covered in the Chicago Tribune.

Fortune

Lessons From Ringling Bros. Demise – 02/08/17
Article by Adjunct Professor Harold Sirkin explains two important lessons surrounding the demise of the Ringling Bros. and Barnum & Bailey Circus: first, that a company's efforts to satisfy its critics can backfire, causing more harm than good, and second, that companies need to stay focused on their core business and most important customers.

Quartz

Trump’s presidency might make advertisers think twice about making political statements – 02/08/17
Article examines how the nation is even more divided along political lines under President Donald Trump after his executive order banning Muslim immigration, quoting Professor Derek Rucker who explains that as a result, advertisers will back off from making political statements.

Pacific Standard Magazine

Dehumanizing Muslims Isn’t Just Wrong: It Makes Us Less Safe – 02/07/17
Security experts warn that Trump's antagonistic views regarding Muslims might incite radicalization and violence. The research cited in the article was conducted by Bruneau and Nour Kteily of Northwestern University. “We observed high levels of prejudice and dehumanization” toward both minority groups, the researchers write. Those who viewed Muslims in particularly animalistic terms were more likely to see them as a threat, and support such policies as “restricting their entry into the United States.”

Poets & Quants

Forget Brady! Kellogg MBAs Say Mr. Clean Wins the Real Super Bowl – 02/07/17
Article discusses Kellogg’s annual Super Bowl Ad Review, quoting students and Professor Derek Rucker on the ADPLAN framework used to analyze ads as well as the group’s analysis of various Super Bowl ads.

Forbes

Neuroscience Goes To The Super Bowl: Historic Game Firsts Beat The Ads On Engagement – 02/06/17
Article by Professor Moran Cerf discusses a neuroscience experiment at Northwestern University that measured and observed brain engagement during the Super Bowl. While approximately 100 million or more people tuned in to the game, about two dozen viewers in the experiment saw a slightly different broadcast — one that used neuroscience to adapt what they watched to their tastes.

Fortune

Audi’s Super Bowl Ad Sells More Despair Than Hope For Women – 02/06/17
Article by Professor Julie Hennessy discusses Audi’s Super Bowl ad and how it missed in its effort to empower the women of today. Also reported in Forbes.

Fortune

H&R Block is using artificial intelligence to help you do your taxes – 02/06/17
Article discusses how starting this month, H&R Block’s tax preparers are using IBM’s computer system Watson to help them maximize deductions for customers, quoting Professor Brian Uzzi on how A.I. will be a big help for taxpayers.

Fortune

The Best and Worst Super Bowl Ads of All Time – 02/05/17
Article by Professors Derek Rucker and Tim Calkins examines the best and worst Super Bowl advertisements over the years and what made them click with viewers.

Crain's Chicago Business

What's a serial entrepreneur to do when the world is topsy-turvy? – 02/04/17
Article discusses Chicago entrepreneur Glen Tullman and the lessons he’s learned throughout his career, quoting Adjunct Lecturer Brooke Vuckovic on how "Those who take an entrepreneurial path are typically much more frank and directive in their communication.”

CBC News

Trump boycotts leave companies caught in the crossfire – 02/03/17
Despite the fact that the new administration has only been in power for nearly two weeks, there has been no shortage of controversy. Consumers have been active in boycotting companies, policies, and using the power of their wallet to show their reluctance to comply the new administration's policies. Brayden King, Chair at the Kellogg School of Management, spoke about the recent controversy regarding Uber and the new administration. "It created an opportunity for activists to make some noise," King said. "Uber was the opportunity, not the target itself."

Chicago Tribune

Controversy difficult to avoid for some Super Bowl ads – 02/03/17
Article discusses how due to the political climate, this year’s Super Bowl advertising campaigns will be under extra scrutiny, quoting Professor Derek Rucker on how Super Bowl advertisers will be playing it safer this year.

Chicago Tribune

Northwestern channels 'Shark Tank' in new Kellogg student competition – 02/03/17
Article recaps the Kellogg Venture Challenge Shark Tank, which featured quick pitches from eight Kellogg student startups in front of four judges. Startups Re-Bucha, Tiltas and eRetirements were the top winners.

Inc.

6 Super Bowl Ads That Failed Miserably – 02/03/17
Article by Professors Derek Rucker and Tim Calkins says that not all Super Bowl ads can change a consumer's perception of the brand. Not all sales increase. And though viewed by millions, not all ads are translated into a positive business impact.

Poets & Quants

The Founder: The New Story Of The Old America – 02/03/17
Article by Professor Moran Cerf discusses the latest release of the film, “The Founder,” and how as long as greed (money/time) is part of the system within-which we work, individuals will get away with things. As a result, the question professors in business schools must now ask themselves is: what lesson should we teach our students in such a world? If the examples of success involve bending the rules first and asking for forgiveness later, can we expect our students to behave differently?