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Kellogg in the News

Time

The Ad That Changed Super Bowl Commercials Forever – 01/30/15
Quotes Professor Tim Calkins, who said, “Super Bowl advertising has changed fundamentally. It’s gone from being a one-time event to a months-long marketing campaign.”

Reuters

Dads, pups, Kardashian battle for Super Bowl ad buzz – 01/29/15
Quotes Professor Tim Calkins, who said, “We are going to see safe humor and advertisers sticking with broadly popular themes.”

Fortune

GoDaddy pulls Super Bowl puppy ad -- but was it a mistake? – 01/28/15
Quotes Professor Derek Rucker, who said, “How much volume do you get from the additional attention versus how much do you lose by the offense? If consumers start to hate your brand more than they like it, the more attention you draw to yourself, it’s worse for your brand.”

NBC Nightly News with Brian Williams

This Year's Super Bowl Ads Are a Battle of the Puppies – 01/28/15
Quotes Professor Tim Calkins, who said, “How do you make your brand and your business so interesting that people want to get on Facebook and want to get on Twitter and they want to talk about it?”

Poets & Quants

Need for Speed Drives New Stern P/T MBA – 01/28/15

Article reports on Stern’s new, two-year part-time MBA program. It’s essentially the same as the school’s regular part-time MBA program, but comes with a recommended schedule that maps out the required coursework, and spots for electives, over the two years. Article notes that Kellogg’s part-time MBA can be completed in less than two years. Quotes Betsy Ziegler, associate dean of MBA programs.

Built In Chicago

Your brainstorming sessions leave ideas on the table: How an app is changing that – 01/27/15
Article reports on Professor Loran Nordgren’s app, Candor, which makes brainstorming sessions more efficient by collecting everyone’s ideas before the discussion begins. Nordgren said that private data collection reveals a wider variety of opinions.

Fortune

4 Super Bowl ads that should have never aired – 01/27/15
Article by Professors Tim Calkins and Derek Rucker evaluates Super Bowl commercials where advertisers lost sight of strategy in an effort to be creative and break through the clutter.

Chicago Tribune

Illinois Innovation Index points to strong activity from universities – 01/26/15

Quotes Professor Linda Darragh, who said, “The whole way we teach entrepreneurship has changed radically in the past few years.” Article reports that Kellogg and Booth offer students close proximity to high-level science breakthroughs and potential business opportunities elsewhere in the universities.

CMO.com

Monday Morning QBs From Northwestern Set To Rate Super Bowl Ads – 01/26/15
Q&A with Professors Tim Calkins and Derek Rucker about why the Super Bowl is the biggest day of the year for marketers, how digital media has enhanced its importance and the advertising trends they expect to see this year.

New York Magazine

Anxious People Are More Likely to Cheat – 01/26/15
Article reports on a study by Professor Maryam Kouchaki that found that participants who listened to music that made them feel anxious were more likely to cheat than participants who listened to calming music.

Huffington Post

To Thine Own Self: The Psychology of Authenticity – 01/23/15
Article cites a study by Professor Maryam Kouchaki that found that when people recall feeling inauthentic, they subsequently feel more impure and less moral. They also experience a greater desire for physical cleansing and are more likely to help others as a way of compensating for the feelings of immorality.

The Economist

An hereditary meritocracy – 01/23/15
Article cites research by Professor Lauren Rivera that found that while the law firms, banks and consultancies where starting salaries are highest did not intend to recruit students from wealthy backgrounds, the companies had a penchant for graduates who had been to well-known universities and played varsity sports.

The New York Times

Is the Defendant White or Not? – 01/23/15
Article co-authored by Professor Nour Kteily examines what constitutes a fair and impartial jury in the trial of Boston Marathon bombings defendant Dzhokhar Tsarnaev.

Financial Times

How social networking pioneers discovered the benefits of MBAs – 01/21/15
Article profiles Divya Narendra, a graduate of Kellogg’s JD-MBA program who endorses business education over the Silicon Valley model of leaving formal education to learn the art of creating a company on the job.

Forbes

How Social Networks Can Keep The Poor Down And The Rich Up – 01/21/15
Article by Professor Ned Smith about his study that found that people who view themselves as having high socio-economic status widened their networks when their jobs were at risk. Those who viewed themselves as low-status remembered their networks as smaller and less diverse, contributing to long-term job displacement among low-status individuals and to wealth disparity in general.

Business Insider

Here's The No. 1 Predictor Of Career Success, According To Network Science – 01/20/15
Article cites a study by Professor Brian Uzzi that found that the top performing academic studies had references that were 90 percent conventional and 10 percent atypical. People with open networks are more easily able to create atypical combinations.

Chicago Tribune

WeatherTech's next Super Bowl ad: More product, less story – 01/20/15
Article mentions that WeatherTech’s ad received a D last year in Kellogg’s Super Bowl Advertising Review.

Harvard Business Review

The Pros and Cons of Doing One Thing at a Time – 01/20/15
Article reports on research by Professor Nicola Persico that found that completing tasks sequentially is more efficient than working on many tasks at once. In a study of Italian judges, heavy jugglers took longer to complete their portfolios and were less likely to complete their cases in a given time period.

Chicago Tribune

TurboAppeal aims to take the turbulence out of property-tax appeals – 01/19/15
Quotes Lecturer William Michael Bennett, who said, “I think the area is tremendously ripe for disruption. While it’s not rocket science, there’s certainly some complexity in understanding it. The average person doesn’t want to become an expert in property tax appeals.”

New York Post

These 5 tools will keep you from going crazy at work – 01/19/15
The list includes Professor Loran Nordgren’s app, Candor. “When you decouple the generation of ideas from the evaluation of ideas, you come up with better, more creative solutions, and you cut meetings in half,” Nordgren said.