Kellogg in the News

Forbes

To Spur Innovation, U.S. Colleges And Companies Must Collaborate Better – 04/25/17
Article by Adjunct Professor Harold L. Sirkin discusses how corporations and universities must improve their relationship and work together in meaningful ways to create innovative new products and processes.

Vox

Republicans’ new health amendment lets insurers charge sick people more, cover less – 04/25/17
Article discusses how leaders of the staunchly conservative Freedom Caucus have reportedly endorsed the new amendment to the healthcare bill, but this amendment also would doesn’t do much at all to assuage concerns about the older proposals. “It’s pretty frustrating to see they’ve [the Republicans] worked so hard to come up with another Rube Goldberg–type solution,” says Professor Craig Garthwaite.

Business Insider

Starbucks is entering a new era — and 4 jokes reveal the biggest problems haunting its business – 04/23/17
Article explores how consumers perceive the Starbucks brand by examining long-held jokes about the coffee chain, emphasizing that the company needs to figure out how it can appeal to everyone, especially with plans to open 10,000 more locations in five years. “Starbucks was an affordable way to get luxury,” said Professor Craig Garthwaite.

Financial Times

Do company diversity programmes actually help women get ahead? – 04/21/17
Article highlights Dean Sally Blount and her views on what it will take to see more women in senior leadership positions. “If we want to see more women in senior leadership positions, we need more high-potential women filling the talent pipeline. The first step is a strong post-college launch, and that’s where the challenge begins,” said Blount.

Forbes

Robo-Entrepreneurs, Jobless Economy And Being Entrepreneurial: A Conversation With Howard Tullman – 04/21/17
Article by Professor Robert Wolcott recounts his conversation with Howard Tullman, CEO of 1871. The article shares Tullman’s wisdom about several topics, including the jobless economy, robo-entrepreneurs, and how education needs to transform for people to thrive in this technology-driven century.

Crain's Chicago Business

When a for-profit business infuses its brand with patriotism – 04/20/17
Article discusses the effectiveness of tying a for-profit business to the notion of patriotism, quoting Professor Tim Calkins, “It’s a way to differentiate yourself from the competition and connect with consumers. When you buy brands that are doing good things, not only are you helping an important cause, you feel good about yourself and the brand reflects well on you.”

Vox

House GOP members are floating a new health plan. Here’s what’s in it – 04/20/17
Article covers the potential new amendment to the GOP health care bill, which would allow insurers to charge people more while also covering fewer benefits. “It’s pretty frustrating to see they’ve worked so hard to come up with another Rube Goldberg-type solution,” said Professor Craig Garthwaite.

Forbes

Trump Turns To Trickier Trade Targets – 04/19/17
Article by Adjunct Professor Phil Levy discusses President Donald Trump’s recent attack on the Trade Promotion Authority law, which governs the way a president can strike trade deals.

The Huffington Post

A Branding Problem for O’Reilly and Fox – 04/19/17
Article by Professor Tim Calkins discusses Bill O’Reilly’s recent departure from Fox News and the major branding problems the sexual harassment charges are posing for both O’Reilly and Fox. Calkins explains the need for O’Reilly to salvage his own personal brand, as well as the need for Fox to distance its network brand from O’Reilly.

The New York Times

Bill O’Reilly and the Upside of Corporate Cowardice – 04/19/17
Article discusses Bill O’Reilly’s firing from Fox News and the impact of boycotts on corporations. The author cites research by Professor Brayden King indicating that boycotts can cause a significant drop in share price, which means that shareholders react to their own fear of what might happen to a brand, rather than what is actually happening to its revenue.

Quartz

Our need to feel special is making us lonely – 04/19/17
Article explains that the human quest for independence and autonomy may be responsible for high rates of reported loneliness among Americans. The authors cite research by Professor Nicole Stephens indicating that working-class Americans tend to act more collectively, and that people of higher economic status tend to be more independent.

Chicago Tribune

What we know about Trump’s ‘Buy American, Hire American’ plan – 04/18/17
Article explores President Donald Trump’s “Hire American” plan, including what is known, what is unknown, and some potential benefits and concerns. “Every solution will probably create new loopholes, so they will have to be very careful about it,” said Professor Daniel Aobdia.

Fortune

What Wells Fargo’s Fake Accounts Scandal Says About How Women in Leadership Are Punished – 04/18/17
Article by Professor Victoria Medvec examines the recent unauthorized accounts scandal at Wells Fargo. Medvec argues that former head of community banking Carrie Tolstedt faced harsher punishment than former CEO John Stumpf, highlighting that the amount of scrutiny faced by corporate leaders is dependent on their gender.

The New York Times

Bare Market: What Happens if Places Have No Obamacare Insurers? – 04/18/17
Article discusses the growing risk of the “bare-market problem,” which is the issue of no insurance carriers showing up in a given area. This will leave government subsidies worthless, and many would end up without insurance. “The regulatory uncertainty is something that is very hard for these people to price in. How do you develop a model for the thoughts of the Trump administration on what they’re going to do policywise in health care?” said Professor Craig Garthwaite.

Clear Admit

Kellogg EduIndia Team Wins Kellogg-Morgan Stanley Sustainable Investing Challenge – 04/17/17
Article profiles a team of three Kellogg students that recently won the Kellogg-Morgan Stanley Sustainable Investing Challenge, an annual competition that brings together teams of business school students to tackle world issues with sustainable investing principles. The Kellogg team, called EduIndia, provided a creative solution to help meet growing demand in India for higher-quality, affordable K-12 private education.

Financial Times

Business school students find voices in an age of protest – 04/16/17
Article discusses how business school students are embracing activism more than ever before, highlighting Kellogg student Tiffany Smith’s new online platform called MBAs Open Up, which aims to help individuals organizing business school protests.

The Huffington Post

The 2017 Annual “Stupid Company” Award: United Wins! – 04/15/17
Article by Professor Philip Kotler discusses the costs of United’s recent scandal to both the company and to Dr. David Dao, the man violently dragged off the plane. To restore the brand’s image, Kotler suggests that United CEO Oscar Munoz should step down or face a decrease in pay, as well as deliver a more sincere apology.

Chicago Tribune

Although in big trouble, United around for the long haul – 04/14/17
Article explains how United Airlines will suffer but ultimately survive its recent PR crisis, quoting Professor Neal Roese, “Everyone needs to know the brand is about (being) friendly and safe.”

Forbes

China Currency Manipulation—All’s Well That Ends Well? – 04/14/17
Article by Adjunct Professor Phil Levy explores President Donald Trump’s announcement that China will not be manipulating its currency, which runs counter to his previous stance on China’s trade practices. Although this policy is considered better among many Trump skeptics, this switch will likely add to the ongoing loss of trust in our political leaders.

Associated Press

Phones and social media turn consumers into whistleblowers – 04/13/17
Article discusses the recent United scandal and how customers can use their smartphones to record corporate screw-ups and post them to social media. Professor Lakshman Krishnamurthi is quoted on the importance of companies having a plan for hypothetical PR crises. “Have a couple things planned, what we should do if ‘x’ happens and what we should do if ‘y’ happens.” Coverage on this topic also appeared in CNBC.com and The Washington Post.