RXBAR, JFK And How To Win The Hard Way – 06/27/18
Article by Adjunct Lecturer Paul Earle gives an account of entrepreneur Peter Rahal’s journey to success. The creator of the RXBAR spoke about the challenges he and his team faced, including doubt from others and the already crowded market, and the article goes on to pull three important messages from Rahal’s success story.
How Bad Would A Global Trade War Be? – 06/20/18
Article by Adjunct Professor Phil Levy examines how it's possible to come up with a manageably small estimate of the damage a trade war might have, but there is little cause for confidence in such estimates. There is a strong reason trade economists strongly warn against blundering into a trade war that goes beyond our forecasting abilities.
When The Hiring Manager Becomes The Firing Manager – 06/20/18
Article by Adjunct Lecturer Jeff Hyman discusses how best to go about firing an employee whose performance has been substandard. He suggests that it is important to notice the signs of failure early on and evaluate the employee’s chances for success, as well as to develop a good method of evaluating potential hires in the first place.
3 Keys For Making Products And Marketing For All – 06/19/18
Article by Professor Mohanbir Sawhney discusses the three key themes involved in making and marketing products to a large audience, which he says are universal design, inclusive design, and inclusive marketing. He goes in depth about each of these themes, examining examples and explaining strategies to achieve them.
The research on race that helps explain Trump’s use of family separation at the border – 06/19/18
Article cites research by Professor Nour Kteily to explain the psychology behind Trump’s new policy of family separation at the border. Participants, mostly white Americans, were asked to rate how evolved they considered people of a certain ethnic group to be using a chart featuring images of an inaccurate evolutionary process of man, and the results showed that Mexican immigrants, Arabs, and Muslims were far more likely to be dehumanized than people of European descent or with lighter skin.
The School for Female Deans – 06/18/18
Article highlights female deans’ point of view and features Kellogg Dean Sally Blount, noting that she hosted a workshop centered on prospective female deans. “We believe the shortage of female leaders clearly has impact — everything from a lack of female role models to a male bias in business school culture and strategy.”
Why Facebook Shared Data With China’s Huawei – 06/17/18
Article by Professor Ronen Gradwohl discusses the scandal surrounding Facebook sharing data with Chinese device makers, despite U.S. intelligence officials flagging Huawei as a national security threat. He says that Facebook is pursuing universal access, but is making mistakes when it comes to the amount of data being shared and the lack of disclosure to users. Article also appeared in Herald and News and Fredericksburg.
Poets & Quants
The Fight For Gender Equality In B-Schools – 06/17/18
Article discusses the barriers to gender equality in the workplace, from cost to business perception, and quotes Professor Ellen Taaffe, the director of women’s leadership programs at Kellogg, who says that the key to changes in the business world is an increase in the number of women who enroll in business school.
Associated Press TV
Analyst: US Tariffs Are A Game of 'Whac-A-Mole' – 06/15/18
In an interview, Adjunct Professor Phil Levy discusses the Trump administration’s reasoning for putting a 25% tariff on Chinese imports, saying that the tariff is unlikely to address either of Trump’s purported reasons for the tariff: addressing the bilateral trade deficit and Chinese intellectual property practices.