Kellogg in the News

Poets & Quants

B-School Bulletin: A Tour of New York’s Speakeasies, and More – 02/03/18
Article highlights research conducted by Professor Adam Waytz on how people show more support for paternalistic policies if they believe recipients are not very mentally capable. The bulletin post refers to the recent Kellogg Insight piece about the full study.

Associated Press

Super Bowl Ads shy from politics and mind their manners – 02/02/18
Article explains how many of this year’s Super Bowl advertisers are minding their manners and trying hard to steer clear of everything from politics to the #MeToo movement with lightly humorous ads that don't offend, quoting Professor Tim Calkins. "It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter.” Also published in The New York Times.

CBS News

Super Bowl 2018: The real contest — will viewers tune in? – 02/02/18
Article examines how after a year of bruising NFL TV ratings, analysts and advertisers are asking if the Super Bowl itself will emerge a winner — or suffer from a defeat if viewers tune out, quoting Professor Derek Rucker. “This is a critical test for the NFL. If they show a slip in ratings, the consequences will be massive. That price tag — $5 million for 30 seconds — is contingent on how many people are watching.”

CNN Money

Why Super Bowl ads still matter – 02/01/18
Article discusses why marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad, quoting Professor Tim Calkins. “A lot of the trends that we've seen in the media world over the past decade have only made the Super Bowl more important.”

Forbes

Is the Wrong Stuff Stalling your Career? – 02/01/18
Article interviews Professor Carter Cast on issues relating to career management. In the interview, Cast discusses the “strengths movement,” performance reviews, and career derailment.

Forbes

Why Fans Will Love the New M&M Super Bowl Spot – 02/01/18
Article by Professors Derek Rucker and Tim Calkins examines why viewers should be excited for the M&M commercial airing during the Super Bowl.

Crain’s Chicago Business

Bezos, Buffett and Dimon can’t solve health care’s ills – 01/31/18
Article by Professor Harry Kraemer argues the new partnership formed by Amazon, Berkshire Hathaway, and JPMorgan Chase will run into difficulty trying to fix the $3.3 trillion U.S. health care industry.

Forbes

President Trump's Remarkably Tame Take On Trade – 01/31/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s opinion on trade during his State of Union address. Levy said it is interesting that Trump did not mention NAFTA, the trade deal with South Korea, nor the Trans-Pacific Partnership in the address.

Reuters

Game plan for Super Bowl commercials: Avoid politics – 01/31/18
Article quotes Professor Derek Rucker on how companies will avoid the political climate in their respective ads. Rucker said he predicts to see a lot more “safe ads.” Also covered in Fortune and The New York Times.

Financial Times

Clouds hang over 2018 Super Bowl bonanza – 01/30/18
Article quotes Professor Calkins about the impact of potential protests on advertising. He said, “Protests can become the center of discussion. This is a huge problem because you want people talking about the advertising.”

Fortune

Commentary: Here’s Where Apple Went Wrong With the iPhone X – 01/30/18
Article by Professor Mohanbir Sawhney discusses Apple’s pricing dilemma with the company’s iPhone X. Sawhney said Apple created the problem when it split its product line into two sets of phones with the iPhone 8 and 8 Plus and the iPhone X.

New York Times

Can Amazon and Friends Handle Health Care? There’s Reason for Doubt – 01/30/18
Article examining the plan for JPMorgan Chase, Berkshire Hathaway and Amazon to join forces to create a health care company, quotes Professor Craig Garthwaite, who said “It’s not going to transform the economy unless they then share all of those ideas and best practices with their competitors. That would not be good for long-term shareholder value for their firms.” Also covered in Vox and CNBC.com.

Quartz

How the cost of a Super Bowl commercial soared above $5 million – 01/30/18
Article quotes Professor Tim Calkins on why Super Bowl advertising is seen as increasingly valuable. Calkins said, “So much of media is fragmenting into smaller and smaller audiences,” and that “If you want to reach a lot of people, really the only way you can do it is on the Super Bowl.”

Strong Suit

Strong Suit 183: Yes, Even Rockstars Derail (Here’s How To Prevent It) – 01/30/18
Podcast conducted by Adjunct Lecturer Jeff Hyman, interviews Professor Carter Cast about Rockstar employees derailing during their careers as well about Cast’s own experiences.

Crain’s Chicago Business

What Outcome Health must do to rebuild – 01/29/18
Article about Outcome Health’s road to rebuilding quotes Professor Nicholas Pearce, who said “Changing a culture is incredibly difficult. You can’t burn it all down, because it alienates people who are there. As a new CEO, you have to endear yourself enough to have the credibility to lead.”

Entrepreneur

What Happens When Founders Are Fired – 01/29/18
Article by Kellogg Adjunct Lecturer Jeff Hyman discusses the aftermath of a founder stepping down from a company. The article examines David Karp and Tumblr as a case study.

Forbes

President Trump Makes His Pitch At Davos – 01/27/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s speech in Davos, where he said the United States is open for business at attractive prices.

The Washington Post

Hold tight or splurge? Booming retirement accounts are making that a tough question – 01/27/18
Article quotes Professor Scott Baker on the increase in retirement savings spending. Also covered in the Chicago Tribune.

Chicago Tribune

Debt payments, Icelandic adventures, car repairs: How area workers are spending their tax cut bonuses – 01/26/18
Article quotes Professor Ben Harris on corporations’ likely underlying motivations that accompany tax cuts. Harris said the tax cuts will help corporations with finding and keeping workers in a tight labor market.

Forbes

Halo Top, and how to be The Beatles of your business – 01/26/18
Article by Adjunct Lecturer Paul Earle discusses the phenomenon of Halo Top ice cream and how it has made a Beatles-esque splash in the market.