Kellogg in the News


South Korea Deal Shows Emptiness Of Trump Trade Agenda – 03/26/18
Article by Adjunct Professor Phil Levy examines how a new trade deal with South Korea has started to emerge in reports – and the terms are distinctly underwhelming.


Nasdaq Speed Reads: Tom and Susan Kuczmarski – 03/26/18
Video interviews Adjunct Lecturer Thomas Kuczmarski about his recent book, “Lifting People Up: The Power of Recognition.” Nasdaq also interviewed Kuczmarski on innovation awards here.

The Wall Street Journal

Six Questions to Ask a Financial Adviser About Fees – 03/25/18
Article examines six questions that you should ask a financial advisor about fees, quoting Visiting Professor Benjamin Harris on how there is little correlation between the percentage of assets advisers charge in fees and the number of services a client will get for fees.


The Secret of Why Productivity Has Outstripped Wages for Seven Decades – 03/23/18
Article cites research by Professor Efraim Benmelech, which explains why over the 68 years from 1948 to 2016 the productivity of the average American employee increased 242% while wages rose only 115%.


United Airlines paid a savvy passenger $10,000 to leave a plane, here’s why – 03/23/18
Article discusses the recent PR crises faced by United Airlines. Professor James Schummer said that the PR disasters likely influenced the airline's decision to hit the maximum $10,000 payout for a passenger giving up her seat on an overbooked flight recently.

The Hill

Continuing problem of health-care consolidation is leading to higher costs for patients – 03/23/18
Article discusses how less competitive health-care markets — dominated by large hospital systems — correlate to both higher health-care costs and higher insurance premiums for patients, quoting Professor David Dranove.


Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit – 03/23/18
Article discusses how there’s no good evidence yet that personality profiling can influence elections, citing research by Professor Nour Kteily on how humans are poor judges about what will persuade others.


Tuning in to Recruit a Roomful of Rock Stars – 03/23/18
Article features an interview with Adjunct Lecturer Jeff Hyman, who shares his industry knowledge in his new book, “Recruit Rockstars.”


Entrepreneurs Shouldn't Discuss Political Issues, Right? Not So Fast, Experts Say – 03/22/18
Article asks how you approach articulating your company's stance on big issues in the wake of instances of tragedy and political controversy, quoting Professor Megan Kashner on how business leaders are actually in a position to open the lines of communication around an issue rather than fan the flames further.


Beyond Meat, And How Radical Wins – 03/22/18
Article by Adjunct Lecturer Paul Earle discusses the radical approach of the plant-based protein company Beyond Meat, which micro-analyzed a hamburger to try to replicate the sizzle and taste.


Top Three Elements of Recruiting Rockstars – 03/22/18
Article interviews Adjunct Lecturer Jeff Hyman on making sure you hire the right person.


The NRA boycotts force companies to walk a precarious tightrope – 03/22/18
This is a republication of a Kellogg Insight article, which interviews Professor Brayden King and Professor Tim Calkins on company responses to NRA boycotts.


Facebook: Your personal info for sale – 03/21/18
Article discusses the latest Facebook privacy scandal, quoting Professor Kent Grayson on how Facebook tracks consumer activity and “can deliver personalized information to you based on your behaviors." Professor Grayson was also quoted on this topic in Chicago Tribune.


‘Siri, what do you do best?’ – Why voice-search assistants need to specialize – 03/21/18
Article by Professor Mohanbir Sawhney discusses how the increasing amount of electronic assistants lends itself to specialization. Sawhney mentions that Apple’s Siri would be the perfect navigation companion to Amazon’s Alexa, which stays at home.


The Frog and The Price: 7 Ways Recruiting is Just like Dating – 03/21/18
Article by Adjunct Lecturer Jeff Hyman discusses the common mistakes people and organizations make when searching for a new love interest or hire.

The Washington Post

Go ahead and #DeleteFacebook. But here’s the change we really need – 03/21/18
Article discusses what changes need to take place after the latest Facebook privacy scandal, quoting Professor Brayden King on how many are calling to boycott Facebook for past indiscretions. “The only way the boycott will be effective is if it creates enough reputational damage that regulation becomes a reasonable option or if advertisers leave en masse.”

Garnet News

Snapchat Stumbles with Clueless ad – 03/19/18
Article by Professor Ellen Taaffe highlights how Snapchat has received backlash for promoting an ad that appeared to make light of domestic abuse suffered by Rihanna.


Toys ‘R’ US stores may be closing, but name will live on – 03/19/18
Article discussing the legacy that the Toys ‘R’ Us will leave behind quotes Professor Alexander Chernev, who said brand buyers who succeed are those with stronger operations like logistics but who lack emotional connections with their customers. Also covered in Business Insider and U.S. News.

Financial Times

Life after Trump: White House alumni face an uncertain future – 03/17/18
Article discusses the challenges for Trump employees will face heading back into the job market. The article quotes Adjunct Lecturer Jeff Hyman, who said recruiters are typically most interested in what impact a candidate has had regardless of where they worked.

The Economist

States are finding new ways of killing enemies abroad – 03/15/18
Article on the history and future of assassinations cites research from Professor Benjamin Jones on the number of assassination attempts from 1875-2004.