Kellogg in the News


The Looming China Trade War: How Did We Get here? – 03/31/18
Article by Adjunct Professor Phil Levy discusses the recent thread of economic actions President Trump has planned to take against China, and how both the Trump administration and China are at fault for the dispute.


Trump Steel Policy Hits Home in Illinois – 03/30/18
Article by Adjunct Professor Phil Levy discusses how the new 25 percent steel tariffs affected the steel company Principal Manufacturing Corporation, located in Illinois.

Huffington Post

There Are Psychological Reasons Parents Are So Obsessed With Target – 03/30/18
Article discusses the psychological reasoning behind parent obsessions with Target, quoting Professor Jennifer Cutler, who said that Target offers a sense of “whimsical escapism” that particularly appeals to parents. Professor Rima Touré-Tillery is also quoted, saying the inviting appearance of Target relates to the brand’s colors: red and white.


ICOs, Crowdfunding And Our Convenient, Complicated Futures: An Interview With Slava Rubin – 03/29/18
Article by Professor Robert Wolcott features key insights from his conversation with Slava Rubin, co-founder of Indiegogo, in which they chat about entrepreneurial funding’s rapid evolution-- from equity crowdfunding to Initial Coin Offerings (ICOs)-- where he sees this trending and his thoughts on where our lives might be headed the rest of the century.


Why Uber Needs To Retreat To Move Forward – 03/28/18
Article by Professor Mohanbir Sawhney discusses how for Uber, fewer, bigger, and bolder could mean growth that’s not only meaningful, but also profitable.


To Sell Or Not To Sell: 7 Deadly Sins When You Hire Sales Reps – 03/28/18
Article by Adjunct Lecturer Jeff Hyman examines the seven mistakes organizations make time & time again when hiring sales reps.


An Opaque $3.5 Billion Business Gives Wall Street a Hangover – 03/27/18
Article about shares of Steinhoff International Holdings NV quotes Professor David Stowell, who said some banks are stepping away, but it’s not as if there’s less competition in the wake of Steinhoff.

Crain’s Chicago Business

Be a Maker, a Shaker or an Endangered Species – 03/26/18
Article by Adjunct Lecturer Thomas Kuczmarski discusses his work with Chicago Innovation and how the city should be celebrating the fact that it has the number one business school in the country along with the number one incubator in the world. Also covered in WBBM’s Innovation Minute.


South Korea Deal Shows Emptiness Of Trump Trade Agenda – 03/26/18
Article by Adjunct Professor Phil Levy examines how a new trade deal with South Korea has started to emerge in reports – and the terms are distinctly underwhelming.


Nasdaq Speed Reads: Tom and Susan Kuczmarski – 03/26/18
Video interviews Adjunct Lecturer Thomas Kuczmarski about his recent book, “Lifting People Up: The Power of Recognition.” Nasdaq also interviewed Kuczmarski on innovation awards here.

The Wall Street Journal

Six Questions to Ask a Financial Adviser About Fees – 03/25/18
Article examines six questions that you should ask a financial advisor about fees, quoting Visiting Professor Benjamin Harris on how there is little correlation between the percentage of assets advisers charge in fees and the number of services a client will get for fees.


The Secret of Why Productivity Has Outstripped Wages for Seven Decades – 03/23/18
Article cites research by Professor Efraim Benmelech, which explains why over the 68 years from 1948 to 2016 the productivity of the average American employee increased 242% while wages rose only 115%.


United Airlines paid a savvy passenger $10,000 to leave a plane, here’s why – 03/23/18
Article discusses the recent PR crises faced by United Airlines. Professor James Schummer said that the PR disasters likely influenced the airline's decision to hit the maximum $10,000 payout for a passenger giving up her seat on an overbooked flight recently.

The Hill

Continuing problem of health-care consolidation is leading to higher costs for patients – 03/23/18
Article discusses how less competitive health-care markets — dominated by large hospital systems — correlate to both higher health-care costs and higher insurance premiums for patients, quoting Professor David Dranove.


Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit – 03/23/18
Article discusses how there’s no good evidence yet that personality profiling can influence elections, citing research by Professor Nour Kteily on how humans are poor judges about what will persuade others.


Tuning in to Recruit a Roomful of Rock Stars – 03/23/18
Article features an interview with Adjunct Lecturer Jeff Hyman, who shares his industry knowledge in his new book, “Recruit Rockstars.”


Entrepreneurs Shouldn't Discuss Political Issues, Right? Not So Fast, Experts Say – 03/22/18
Article asks how you approach articulating your company's stance on big issues in the wake of instances of tragedy and political controversy, quoting Professor Megan Kashner on how business leaders are actually in a position to open the lines of communication around an issue rather than fan the flames further.


Top Three Elements of Recruiting Rockstars – 03/22/18
Article interviews Adjunct Lecturer Jeff Hyman on making sure you hire the right person.


Beyond Meat, And How Radical Wins – 03/22/18
Article by Adjunct Lecturer Paul Earle discusses the radical approach of the plant-based protein company Beyond Meat, which micro-analyzed a hamburger to try to replicate the sizzle and taste.


The NRA boycotts force companies to walk a precarious tightrope – 03/22/18
This is a republication of a Kellogg Insight article, which interviews Professor Brayden King and Professor Tim Calkins on company responses to NRA boycotts.