Kellogg in the News

Crain’s Chicago Business

Bezos, Buffett and Dimon can’t solve health care’s ills – 01/31/18
Article by Professor Harry Kraemer argues the new partnership formed by Amazon, Berkshire Hathaway, and JPMorgan Chase will run into difficulty trying to fix the $3.3 trillion U.S. health care industry.

Forbes

President Trump's Remarkably Tame Take On Trade – 01/31/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s opinion on trade during his State of Union address. Levy said it is interesting that Trump did not mention NAFTA, the trade deal with South Korea, nor the Trans-Pacific Partnership in the address.

Reuters

Game plan for Super Bowl commercials: Avoid politics – 01/31/18
Article quotes Professor Derek Rucker on how companies will avoid the political climate in their respective ads. Rucker said he predicts to see a lot more “safe ads.” Also covered in Fortune and The New York Times.

Financial Times

Clouds hang over 2018 Super Bowl bonanza – 01/30/18
Article quotes Professor Calkins about the impact of potential protests on advertising. He said, “Protests can become the center of discussion. This is a huge problem because you want people talking about the advertising.”

Fortune

Commentary: Here’s Where Apple Went Wrong With the iPhone X – 01/30/18
Article by Professor Mohanbir Sawhney discusses Apple’s pricing dilemma with the company’s iPhone X. Sawhney said Apple created the problem when it split its product line into two sets of phones with the iPhone 8 and 8 Plus and the iPhone X.

New York Times

Can Amazon and Friends Handle Health Care? There’s Reason for Doubt – 01/30/18
Article examining the plan for JPMorgan Chase, Berkshire Hathaway and Amazon to join forces to create a health care company, quotes Professor Craig Garthwaite, who said “It’s not going to transform the economy unless they then share all of those ideas and best practices with their competitors. That would not be good for long-term shareholder value for their firms.” Also covered in Vox and CNBC.com.

Quartz

How the cost of a Super Bowl commercial soared above $5 million – 01/30/18
Article quotes Professor Tim Calkins on why Super Bowl advertising is seen as increasingly valuable. Calkins said, “So much of media is fragmenting into smaller and smaller audiences,” and that “If you want to reach a lot of people, really the only way you can do it is on the Super Bowl.”

Strong Suit

Strong Suit 183: Yes, Even Rockstars Derail (Here’s How To Prevent It) – 01/30/18
Podcast conducted by Adjunct Lecturer Jeff Hyman, interviews Professor Carter Cast about Rockstar employees derailing during their careers as well about Cast’s own experiences.

Crain’s Chicago Business

What Outcome Health must do to rebuild – 01/29/18
Article about Outcome Health’s road to rebuilding quotes Professor Nicholas Pearce, who said “Changing a culture is incredibly difficult. You can’t burn it all down, because it alienates people who are there. As a new CEO, you have to endear yourself enough to have the credibility to lead.”

Entrepreneur

What Happens When Founders Are Fired – 01/29/18
Article by Kellogg Adjunct Lecturer Jeff Hyman discusses the aftermath of a founder stepping down from a company. The article examines David Karp and Tumblr as a case study.

Forbes

President Trump Makes His Pitch At Davos – 01/27/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s speech in Davos, where he said the United States is open for business at attractive prices.

The Washington Post

Hold tight or splurge? Booming retirement accounts are making that a tough question – 01/27/18
Article quotes Professor Scott Baker on the increase in retirement savings spending. Also covered in the Chicago Tribune.

Chicago Tribune

Debt payments, Icelandic adventures, car repairs: How area workers are spending their tax cut bonuses – 01/26/18
Article quotes Professor Ben Harris on corporations’ likely underlying motivations that accompany tax cuts. Harris said the tax cuts will help corporations with finding and keeping workers in a tight labor market.

Forbes

Halo Top, and how to be The Beatles of your business – 01/26/18
Article by Adjunct Lecturer Paul Earle discusses the phenomenon of Halo Top ice cream and how it has made a Beatles-esque splash in the market.

Forbes

Ask Bankable: What is the best way to pay off debt? – 01/24/18
Article cites research by Professor Blakeley McShane on the ‘snowball approach’ to debt, which states people are more likely to get out of debt if they focus on paying off credit cards with the smallest balances.

Forbes

Net Neutrality, Customer Service and Big Brother: Who Controls Your Data Controls Your World – 01/24/18
Article by Professor Robert Wolcott looks to answer the questions of who controls our data and what should they be allowed to do with it? The article explores the different paths China, Europe, and the U.S. are taking to handle these questions.

New York Times

As U.S. Trumpets ‘America First,’ Rest of the World Is Moving On – 01/24/18
Article quotes Adjunct Professor Phil Levy, who argues that despite the president’s belief that the world economy would wait for America, in actuality the world is moving on without the United States.

The Wall Street Journal

Health-Care Costs Rose for Americans with Employer-Sponsored Insurance – 01/23/18
Article quotes Professor Craig Garthwaite, who said the Health Care Cost Institute did not account for inflation when making its report about increased inpatient spending. Garthwaite argues the increases would be smaller if the report used inflation-adjusted prices.

Forbes

Trump’s NAFTA Withdrawal Threat is Real – 01/22/18
Article by Adjunct Professor Phil Levy highlighting renegotiation talks for NAFTA, and the potential for President Trump to withdrawal from the agreement.

Pacific Standard

The Best Way to Combat Anti-Muslim Bias – 01/22/18
Article cites research from Professor Nour Kteily on the prevalence of Islamophobic attitudes and beliefs in the general public.