Poets & Quants
The Big Picture in Business Analytics – 05/09/18
Article highlights the emergence of business analytics programs at top MBA programs, noting Kellogg’s analytics pathway as well as its cross-disciplinary program for data analytics. The article mentions that Kellogg’s program is “built around the observation that managers do not always have a sense of what analytics can do for them, and data scientists do not always understand enough about a manager’s problem to be helpful.”
New Global Standards for Reporting Brand Value Can Help CEOs Grow Share Price – 05/03/18
Article quotes Professor Bobby Calder: “Companies would do well to know what their brands are worth in comparison to other assets. That way they can manage for growth. At the very least, they should be smarter about making marketing investments. If investors can see a brand as one of the key assets underlying a company’s viability, they can make investment decisions that are not beholden to quarterly earnings.”
People With ‘Too Many Interests’ More Likely to be Successful, According to Research – 05/03/18
Article discusses how people with too many interests are actually more likely to be successful. Cites research from Professor Brian Uzzi, who found that the most impactful scientific papers often have teams with atypical combinations of backgrounds. The article cites a second study from Professor Uzzi, which found that the top performing scientific studies cited atypical combinations of other studies.