Kellogg in the News

American Express Open Forum

4 Steps to Reinventing Your Company – 10/01/14
Article quotes Professor Lloyd Shefsky and includes his tips for businesses preparing their reinvention strategies.

Study: Unemployment Insurance Prevented 1.4 Million Foreclosures – 10/01/14
Article reports on research by Professors David Matsa and Brian Melzer on the role that unemployment insurance played on consumer credit during the Great Recession.

Chicago Tribune

Laundry service app launches in Chicago – 10/01/14
Quotes Professor Linda Darragh, who said that customers will be hesitant about whether clothes will be well cared for and washed to their particular standards.


The NFL Brand – Discuss – 09/30/14
Quotes Professor Greg Carpenter, who said, “Transparency, empathy, and compassion can help put the scandal in the past, and minimize the damage to the NFL’s reputation.”


The next great startup: Why selling to businesses beats selling to consumers – 09/30/14
Article by Professor Linda Darragh lists six lessons that entrepreneurs can learn from B2B companies about how to launch the next great startup, including targeting the first customers wisely and focusing on opportunities to generate reoccurring revenue.

Becker’s Hospital CFO

Hospital ratings: What the shift from inpatient to outpatient means for performance measurement – 09/29/14
Quotes Professor Joel Shalowitz, who said that volume-related hospital metrics will continue to be important in assessing performance and profitability going forward, but which volumes have the most impact will change as healthcare providers focus on population health management.


A Marketing Summit, a Meeting of LGBT MBAs, and Everything Else Happening at B-Schools This Week – 09/29/14

Article lists events hosted by b-schools including Kellogg and Booth this week.

Chicago Tribune

The economic impact of air traffic sabotage – 09/29/14
Quotes Professor Thomas Hubbard, who said that in one way, the sabotage incident was worse than a snowstorm, in that people didn't have time to adjust.


Why It’s Important to Reinvent Yourself – 09/29/14
Article profiles Professor Lloyd Shefsky and his book, Invent Reinvent Thrive. “The need to reinvent is very rarely clear, but if you pay attention, it’s likely writing on the wall of the box you need to bust out of,” Shefsky said.

Financial Times

The Academic Week Ahead – 09/28/14

Article lists events hosted by b-schools including Ross and Kellogg this week.


Moving From Mindless Expansion to Focused Growth – 09/26/14

Article reports on Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book, Fewer, Bigger, Bolder. “Expansion can become addictive, and after a while companies tend to binge like junkies on product variants, brands, acquisitions and new markets,” Khosla said.


Why Companies Prefer Amateurs for Some Jobs – 09/24/14

Article reports on A.T. Kearney’s training labs, where students from Ross, Kellogg and Booth solve business problems for companies such as Brooks Brothers, Costco and Siemens. 


A Handful of Elite Business Schools Are Also Academic Powerhouses – 09/23/14

Article reports on b-schools with professors who wrote papers in the top 1 percent of citations in their field. Booth has six of these professors, Kellogg has two and Stern has one.


Billy Beane Shows Why Leaders Can't Leave Data Science to the Data Scientists – 09/23/14
Article by Professor Florian Zettelmeyer argues that an understanding of analytics must become part of the repertoire of all managers and ultimately part of the organization’s DNA.

The Economist

Extra curricular activity – 09/23/14

Article reports on changes in MBA curriculums, including Kellogg’s six new courses on growth and three on data analysis. Mentions increased flexibility and class choice at Booth, Wharton and Columbia.


After the march, what's next for climate change? – 09/23/14
Quotes Professor Tim Calkins, who said, “The real issue is how do you keep it going, year after year, because this isn’t a problem that you solve one time and then you’re done. It’s sort of an ongoing challenge for all of us.”


Alibaba vs. Amazon: Who Will Win the Global E-Commerce War? – 09/22/14

Article by Professor Mohanbir Sawhney and Senior Fellow Sanjay Khosla argues that Alibaba and Amazon will need relentless focus on their home markets and disruptive innovation to win in their competitors’ markets to maintain their positions as e-commerce titans.


Inspiring Growth at Kellogg – 09/22/14

Article reports on Kellogg’s new brand strategy. Quotes Dean Sally Blount, “Growth has long been the imperative and continues to be the biggest challenge that every organization faces.”


3 Ways to Jazz Up the Way You Run a Meeting—Literally – 09/22/14

Article reports on how Lecturer Michael Gold uses jazz-based techniques to ramp up a standard business meeting.

Poets & Quants

Behind Those Stressful Video Interviews – 09/19/14

Article reports on the video essay component in applications to Kellogg, Rotman and Yale and lists the schools’ questions from last year. Quotes Beth Tidmarsh, director of admissions for the full-time MBA program, who said, “It’s meant to be personal and authentic. If you’ve ever used Skype or Facetime, this should feel familiar and easy.”