Kellogg in the News

Bloomberg

Fair Play: T-Mobile, Spring Push Regulators to Examine Emerging Technology – 05/06/18
Article discusses the legal issues surround a merger of T-Mobile and Sprint, quoting Professor David Dranove on the difficulty of predicting how this will impact the future on the industry.

The Wall Street Journal

Americans Should be More Financially Literate. But What Does That Mean? – 05/06/18
Article by Professor Benjamin Harris analyzes what it truly means to be financially literate and dissects the difference between understanding the theory behind decisions and understanding practical steps needed to be in good financial health.

NPR

Trump Administration Talks Trade with China – 05/05/18
Podcast interviews Adjunct Professor Phil Levy about the Trump administration’s plan for dealing with trade with China.

Chicago Tribune

In quest for tech leadership positions, Chicago women band together to challenge ‘bro fest’ – 05/04/18
Article discussing the challenges Chicago women face in breaking into the male-dominated tech industry, highlights Betsy Ziegler and her path to becoming the first female CEO of the incubator 1871.

Forbes

Trump’s Team Gives a Master Class in How Not to Deal with China – 05/04/18
Article by Adjunct Professor Phil Levy critiques how President Trump mishandled trade negotiations with China, ultimately ceding leverage to China in negotiations.

Forbes

Despite Youth on Farm, Abbott Ventures Chief Avoids Spreading Manure – 05/04/18
Article features Adjunct Lecturer Evan Norton, discussing his role as CEO of Abbott Ventures as well his thoughts on the market landscape of medical devices and diagnostics.

Forbes

Demystifying Executives Development: Four Skill Sets for Aspiring C-Suite Execs – 05/03/18
Article by Dean Sally Blount outlines the four types of development and learning paths associated with each, to demystify executive development.

Forbes

New Global Standards for Reporting Brand Value Can Help CEOs Grow Share Price – 05/03/18
Article quotes Professor Bobby Calder: “Companies would do well to know what their brands are worth in comparison to other assets. That way they can manage for growth. At the very least, they should be smarter about making marketing investments. If investors can see a brand as one of the key assets underlying a company’s viability, they can make investment decisions that are not beholden to quarterly earnings.”

Harvard Business Review

Toxic Workplaces – 05/03/18
Podcast interviews Professor Nicholas Pearce about how to be an agent for change in a toxic workplace environment.

Observer

People With ‘Too Many Interests’ More Likely to be Successful, According to Research – 05/03/18
Article discusses how people with too many interests are actually more likely to be successful. Cites research from Professor Brian Uzzi, who found that the most impactful scientific papers often have teams with atypical combinations of backgrounds. The article cites a second study from Professor Uzzi, which found that the top performing scientific studies cited atypical combinations of other studies.

Quartz

You’ve Climbed the Corporate Ladder. What’s next? – 05/03/18
Article republishes a Kellogg Insight piece by Professor Ellen Taaffe on life after climbing the corporate ladder. Taaffe discusses how corporate executives realize they still have time left to begin the next chapter of their careers.

U.S. News & World Report

Company Signs to Watch for Ahead of Earnings – 05/03/18
Article cites research from Professor Matthew Lyle, who found that the stock of companies that announced earnings outside of regular trading hours were more volatile for at least three trading days following the announcement.

Forbes

To Win the Talent War, Arm Yourself with a Recruiter – 05/02/18
Article by Adjunct Lecturer Jeff Hyman discusses the importance of making one of your first hires a gifted talent recruiter. Hyman says a talent recruiter can help develop a culture and create an employer brand that will attract great employees.

Strong Suit

Some Guests Need No Intro. This is One of Them – 05/01/18
Podcast by Adjunct Lecturer Jeff Hyman interviews business author Tom Peters on how a business can “out-Amazon” Amazon, and what leadership is really about in 2018.

Fast Company

How to Figure Out if You’re in the Wrong Job – 04/30/18
Article quotes Professor Carter Cast on the importance of identifying aligning your job with your personal motives in determining whether or not your job is a right fit.

Forbes

Olly, How to Create a Winning Brand, and the Pixies – 04/30/18
Article by Adjunct Lecturer Paul Earle discusses the new nutritional supplement brand, Olly, which has already exceeded $100 million in annual revenue. Earle talks with the founder of Olly about the importance of differentiating a brand through its design.

Forbes

7 Ways Amazon is Winning by Acting ‘Glocally’ in India – 04/30/18
Article by Professor Mohanbir Sawhney discusses Amazon’s customer backwards strategy to the competitive e-commerce marketplace in India. Sawhney says the key to Amazon’s strategy is its ability to think globally, but act locally by creating customized local offerings developed for the Indian market.

Fortune

Commentary: Everyone Loved Bill Cosby. Did his Brands Cover his Crimes? – 04/30/18
Article by Professor Tim Calkins discusses the brand disconnect presented with the Bill Cosby verdict. Calkins explains how Cosby spent his career building a remarkable brand, making it harder for people to reconcile with the #MeToo claims tied to him.

Chicago Tribune

Renegotiating your pay? A new CEO-to-worker pay ratio could help – 04/27/18
Article cites research from Professor Carola Frydman and Professor Dimitris Papanikolaou, who theorized that the CEO-to-worker pay gap widens during periods of rapid technological innovation. Article also quotes Professor Ben Harris, who notes that workers have been disadvantaged in pay negotiations with employers because most don’t have access to any salary information.

Forbes

Trump and the Half-Madman Theory of International Negotiations – 04/25/18
Article by Adjunct Professor Phil Levy explores President Trump’s brash approach to international negotiations, and discusses the problems with the madman theory.