Kellogg in the News


3 Keys For Making Products And Marketing For All – 06/19/18
Article by Professor Mohanbir Sawhney discusses the three key themes involved in making and marketing products to a large audience, which he says are universal design, inclusive design, and inclusive marketing. He goes in depth about each of these themes, examining examples and explaining strategies to achieve them.


How to Double Your Chances of Founding a Successful Startup: Get a Couple of Decades Older – 06/19/18
Article examines the assumption that a younger entrepreneur will be more successful than an older one. According to Professor Benjamin Jones’ research, which examined over 2 million company founders, someone who is 40 years old is twice as likely to fund a successful startup than someone who is 25, although the younger entrepreneur is seen as having a higher potential for success.


The research on race that helps explain Trump’s use of family separation at the border – 06/19/18
Article cites research by Professor Nour Kteily to explain the psychology behind Trump’s new policy of family separation at the border. Participants, mostly white Americans, were asked to rate how evolved they considered people of a certain ethnic group to be using a chart featuring images of an inaccurate evolutionary process of man, and the results showed that Mexican immigrants, Arabs, and Muslims were far more likely to be dehumanized than people of European descent or with lighter skin.

Financial Times

The School for Female Deans – 06/18/18
Article highlights female deans’ point of view and features Kellogg Dean Sally Blount, noting that she hosted a workshop centered on prospective female deans. “We believe the shortage of female leaders clearly has impact — everything from a lack of female role models to a male bias in business school culture and strategy.”

Inside Sources

Why Facebook Shared Data With China’s Huawei – 06/17/18
Article by Professor Ronen Gradwohl discusses the scandal surrounding Facebook sharing data with Chinese device makers, despite U.S. intelligence officials flagging Huawei as a national security threat. He says that Facebook is pursuing universal access, but is making mistakes when it comes to the amount of data being shared and the lack of disclosure to users. Article also appeared in Herald and News and Fredericksburg.

Poets & Quants

B-School Bulletin: Mind-Blowing Solutions To The 9 Hardest Startup Problems – 06/17/18
Article uses research from top business schools to answer difficult questions surrounding startups. It uses the findings of a team of researchers, including Professor Georgy Egorov, which were originally published in Kellogg Insight, to decipher why certain types of elections favor extreme candidates.

Poets & Quants

The Fight For Gender Equality In B-Schools – 06/17/18
Article discusses the barriers to gender equality in the workplace, from cost to business perception, and quotes Professor Ellen Taaffe, the director of women’s leadership programs at Kellogg, who says that the key to changes in the business world is an increase in the number of women who enroll in business school.

USA Today

TBS’ ‘Last O.G.’ reflects ex-offender struggle. Employers more willing to hire than most think – 06/16/18
Article uses research conducted by Professor Dylan Minor and published in Kellogg Insight to address the challenges facing ex-convicts who are trying to find employment, pointing specifically to companies’ unclear or nonexistent policies existing around hiring ex-offenders.

Associated Press TV

Analyst: US Tariffs Are A Game of 'Whac-A-Mole' – 06/15/18
In an interview, Adjunct Professor Phil Levy discusses the Trump administration’s reasoning for putting a 25% tariff on Chinese imports, saying that the tariff is unlikely to address either of Trump’s purported reasons for the tariff: addressing the bilateral trade deficit and Chinese intellectual property practices.

Business Insider

The most effective leaders aren't the most-hated or most-loved — or at least, they don't care if they are – 06/15/18
Article explains how a boss shouldn't be preoccupied with whether other people love or hate them. Instead, a boss should do the right thing for the organization. Quotes Professor Benjamin Jones, who says that leading by fear isn't a sustainable management strategy.

Crain’s Chicago Business

How Chicago's PE players are adapting to a high-priced marketplace – 06/15/18
Article discusses how private-equity firms are adapting to a changing marketplace and quotes Professor Mitchell Petersen on the evolution of the industry.

Harvard Business Review

What to Do When Your Boss Won’t Advocate for You – 06/15/18
Article by Professor Nicholas Pearce discusses strategies for someone to succeed in the workplace, even if their boss won’t advocate for them. He suggests that a worker have a conversation with their boss outlining their expectations for excellence, then begin to look for other advocates and build their own professional network.


You’re twice as likely to found a successful startup when you’re 40 than when you’re 25 – 06/15/18
Article examines the assumption that a younger entrepreneur will be more successful than an older one. According to Professor Benjamin Jones’ research, which examined over 2 million company founders, someone who is 40 years old is twice as likely to fund a successful startup than someone who is 25, although the younger entrepreneur is seen as having a higher potential for success. Originally published in Kellogg Insight.

The Wall Street Journal

Why Companies Have the Urge to Merge – 06/15/18
Article discusses the reasons why companies might consider vertical mergers and quotes Professor Craig Garthwaite, who says that one large motivation is to address “growing uncertainty related to the future of conventional business models."


The Privacy Conundrum: What Will You Give Up To Protect Your Identity? – 06/14/18
Article by Professor Robert Wolcott discusses the vast amount of personal information made public in order to get the best technological performance, and speculates on whether or not people, who are used to instant gratification verging on telepathy will be willing to trade performance for increase privacy and protection.


Venezuelan Autocrat Maduro Attempts a Public Relations Coup – 06/13/18
Article discussed the recent actions of the corrupt leader of Venezuela. Quotes Adjunct Lecturer Daniel Lansberg-Rodriguez, who says that Maduro’s actions, such as releasing some political prisoners, are calculated to ease tensions with other countries and allow him to remain in power rather than to benefit Venezuela.


The Name Of Your Next CEO Will Surprise You – 06/13/18
Article by Adjunct Lecturer Jeff Hyman focuses on how the VP of HR is well-prepared for the position of CEO because of the things their job entails, but how they are often overlooked because HR has only recently evolved into a leadership position.

The Wall Street Journal

Tech Companies to Watch 2018 – 06/13/18
FourKites, founded in 2014 by Kellogg graduate and Zell Fellow Matt Elinjickal, was named one of The Wall Street Journal’s Top 25 Tech Companies to Watch. FourKites produces technology that tracks the temperature and location of shipments, as well as predicting arrival times. The announcement was also covered in Chicago Inno.


4 Ways to Thoughtfully Address Disruption Risk – 06/12/18
Article discusses strategies for assessing and addressing disruption risk and quotes Adjunct Professor Cesare Mainardi, who says that the best way to head off potential disruption is to create a strategy that plays to the specific strengths of the company.

The New York Times

Court Rules in Antitrust Case – 06/12/18
Article discusses the possible outcomes of the Justice Department’s case against the proposed merging of AT&T and Time Warner, which argues that it would limit competition and raise costs. Professor Mark McCareins says that the Justice Department may have difficulty in building a case, since the proposed deal is a vertical merger, which doesn’t fit the horizontal-merger analytical framework. Professor McCareins also wrote an op-ed on this topic for The Hill.