Kellogg in the News

The New Yorker

The Trump Era Corporate Boycott – 01/09/17
This article discusses the new challenges companies face today in the Trump political climate. Numerous companies including Pepsi and New Balance have fallen victim to boycotts due to comments that have made about Trump and politics. The article noted that company boycotts have occurred throughout history, however, the boycotts taking place now because of Trump comments are not driven by things relevant to the companies' business practices. The article highlights the work of Professor Brayden King who studied high-profile boycotts between 1990 and 2005 and found that, amongst other findings, "a company's stock price fell, on average, every day that the boycott was in the news."

Poets & Quants

Favorite MBA Professors of 2016 – 01/04/17
Article aggregates the publication’s favorite MBA professors from 2016, highlighting Kellogg Professors Linda Darragh, Derek Rucker and Tim Calkins.

Poets & Quants

Our Most Popular Stories Of 2016 – 12/30/16
Article highlights the publication’s most popular stories of 2016, citing “The Best One-Year MBA Programs In The U.S.” with Kellogg as the highest ranked U.S. school with a one-year MBA program.

Poets and Quants

In Age Of Trump, B-Schools Brace For Upheaval – 12/29/16
Professor Craig Garthwaite is featured in Poets & Quants on the November election's impact on the ACA landscape.

Crain’s Chicago Business

The 12 best opinion pieces of 2016 – 12/22/16
Professor Craig Garthwaite’s article on EpiPen drug pricing was named one of the top 12 opinion articles published in Crain’s in 2016.

Fortune

Trump’s Deals May Unintentionally Damage the US Economy – 12/21/16
Article by Professor Scott Baker discusses his research and highlights a potential cost of political gamesmanship: an increase in political risk and economic policy uncertainty. When companies are uncertain of how they will be treated under government policy — whether because they fear being singled out or because of pressure on a particular industry (such as manufacturing and keeping jobs in the U.S.)— that can undermine a company’s business strategies.

Harvard Business Review

Research: How Subtle Class Cues Can Backfire on Your Resume – 12/21/16
Article by Professor Lauren Rivera discusses her research on how coming from an advantaged social background helps only men when it comes to getting an interview or good job.

Clear Admit

Tech Hires Jump at Kellogg, 2016 MBA Employment Report Reveals – 12/20/16
Article interviews Liza Kirkpatrick, director of Kellogg’s CMC, regarding Kellogg’s recent employment outcomes report, which highlights a surge of graduates heading off toward technology firms—22 percent of the class, up from 15 percent last year.

Crain’s Chicago Business

The latest tool to sell a home: Virtual makeovers – 12/20/16
Article discusses the use of a real-estate tool called virtual staging and quotes Professor Tim Calkins on how enhanced, digitalized photos may be a necessity in the internet era.

Poets & Quants

Newest MBA Boys’ Club Isn’t What You Think – 12/20/16
Article talks about gender equality and gender equity clubs/organizations in MBA programs across the nation, citing Kellogg among other top schools for having enrolled a more than 40% women in their Two-Year Full-Time MBA Program.

Financial Times

A hands-on management style is reforming Buenos Aires schools – 12/18/16
Article discusses the hands-on management style of Esteban Bullrich, Argentina's education minister, who credits Kellogg for his ability to share and achieve goals at all levels of an organization, even a national network of schools. Quotes Matt Merrick, Associate Dean of MBA Operations, on Kellogg’s collaborative culture.

Bloomberg

Rigging Charge Exposes One Reason for Inexplicable Drug Pricing – 12/16/16
Article explores the topic of drug pricing, noting that inexplicable pricing is widespread in the U.S. market for generic antibiotics. Since 2012, list prices for tetracycline, which treats pneumonia and urinary tract infections, have soared to 170 times the old price. “It’s a market failure,” says Professor Craig Garthwaite.

Business Insider

A business school professor who managed 52,000 employees explains the 15-minute ritual that made him a better leader – 12/16/16
Article explains how leadership demands periods of restraint and consideration, quoting Professor Harry Kraemer on how leaders must regularly turn off the noise and ask themselves what they stand for and what kind of an example they want to set.

Financial Times

Start-ups in Chicago find that focus on B2B clients pays off – 12/15/16
Article quotes Professor Linda Darragh on the topic of startups in Chicago, saying the diversity of Chicago’s economy — in which no industry accounts for more than about 15 per cent of city GDP — is a leading driver.

Quartz

Drinking beer is saving lives in Russia – 12/15/16
Article highlights recent research by Professor Lorenz Kueng, who found that the decades-old government restrictions inadvertently taught some consumers to permanently prefer light alcohol over hard alcohol. This change, along with subsequent changes in the alcohol market following the collapse of the Soviet Union, increased male life expectancy today and is projected to continue to do so in the future.

The Washington Post

The shipping industry is poised for massive upheaval. Can FedEx weather the storm? – 12/15/16
Article discusses challenges faced by the shipping industry, quoting Professor Russell Walker on how drone delivery will be the future of what we experience as consumers.

Poets & Quants

Why High Ranking Matters In High School — And Beyond – 12/14/16
Article features the research of Professor Jörg Spenkuch, which examines how a student at the top of his or her class in a less competitive school might be average, or even below average, after transferring to a more competitive school.

Forbes

Discover The Business School Classroom Of The Future​ – 12/13/16
Article reports on how b-schools are building classrooms of the future, referencing Kellogg’s Global Hub among the examples.

Fortune

What the Breitbart-Kellogg Feud Says About the Next Era of American Politics​ – 12/13/16
Article by Professor Brayden King discusses Kellogg Co.’s decision to pull all advertising from the right-wing website Breitbart, and Breitbart’s response in calling for a boycott of Kellogg’s products. “When orchestrated by a political machine, boycotts are a divisive and manipulative tool that can lead to a clear abuse of power,” he wrote.

Inc.

The 1 Book You Need to Keep on Hand to Make Your Brand Stand Out – 12/12/16
Article cites perspective from Professor Philip Kotler on the topic of branding: "If you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

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