Kellogg in the News

Marketing Daily

Study: New Ways To Measure Consumer Engagement – 06/19/17
Article discusses a new study from Professor Bobby Calder, which explains that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, they are also more favorably disposed to marketing messages they see there.

Reuters

Former Oracle board member dogged by links to China-backed chip deal – 06/16/17
Article explains how in December, Cypress’ board amended the company’s code of ethics to ensure that if Cypress was having significant acquisition talks with a potential target, then any conflicted director would recuse themselves. Quotes Professor Thomas Lys: “Duty of loyalty issues are corrosive. They leave investors with the impression that the playing field isn’t level.” Article also published in The New York Times and Business Insider.

Crain’s Chicago Business

What does Blue Cross' parent company want from a GOP health bill? – 06/15/17
Article discusses how Chicago’s largest insurer, Health Care Service Corp., has yet to state an opinion on The American Health Care Act, which many worry will add increased instability into the health insurance market. Quotes Professor Amanda Starc: "We're currently asking insurers to make strategic decisions without knowing the rules of the game.”

The Washington Post

One of the most prestigious brands in medicine is jumping into Obamacare – 06/15/17
Article explains Cleveland Clinic and Oscar Health’s plan to sell individual insurance plans in five northeast Ohio counties, which strategically allows the hospital to involve itself in the individual market of insurance buying. Quotes Professor Craig Garthwaite on how Oscar, a start-up, will likely benefit from its partnership with a powerful brand in medicine by attracting more customers.

Fortune

Why Jeff Immelt’s GE Succession Will Go Much Better Than Jack Welch’s – 06/14/17
Article by Professor Harry Kraemer explains how the succession of GE CEO Jeff Immelt sets up a quick and seamless transition as Immelt has promised, contrasting sharply with the drawn-out way GE’s iconic CEO Jack Welch chose his successor, which took more than six years—much of it in the public eye.

Poets & Quants

The Favorite Professors Of Top MBAs – 06/14/17
Article highlights MBA students’ favorite professors, including Adjunct Lecturer Brooke Vuckovic.

Huffington Post

Is Universal Basic Income Inevitable? – 06/13/17
Article by Professor Philip Kotler explores whether or not Universal Basic Income would help reduce poverty in countries as wealthy as the United States, and aims to answer the question of why poverty in the US affects 50 million citizens, and how the government can help reduce those numbers.

Poets & Quants

Myth Busters: Top MBAs Dispel Their Biggest School Stereotypes – 06/12/17
Article features input from the Poets & Quants Best & Brightest MBA winners, discussing the stereotypes associated with their MBA programs. Includes input from Kellogg student Adam Maddock.

Huffington Post

Brand Confusion: What Do Our Political Parties Stand For? – 06/11/17
Article by Professor Philip Kotler discusses the decline in productivity of dividing political parties and defining as either democrat or republican, and points to the incongruence between what the parties stand for and what they are supposed to stand for as the main source of disappointment for Americans.

Forbes

Betting Big On Infrastructure – 06/10/17
Article by Adjunct Professor Harold Sirkin the benefit of relying more on private investors rather than The White House to raise the $2 trillion dollars needed to drastically improve the infrastructure across the nation.

Forbes

How Education Must Change: Seeking Mission And Purpose In The Jobless Economy – 06/10/17
Article by Professor Robert Wolcott explores the ways in which the education system will be affected by artificial intelligence technology, and emphasizes the growing significance of questioning “what’s next?”

Financial Times

Nuns target Google parent over spending on political lobbying – 06/09/17
Article discusses how over the past five years, many large companies have withdrawn their membership from the American Legislative Exchange Council after the organization came under heavy criticism for helping to draft controversial legislation, but the amount companies spend on membership of Alec and other trade associations remains unclear, quoting Professor James Shein on how “political lobbying is a field that has been intentionally shrouded in darkness and mystery on the part of many chief executives and corporations.”

Forbes

The U.K.'s Short Fuse On The Brexit Bomb – 06/09/17
Article by Adjunct Lecturer Phil Levy explains that U.K. Prime Minister Theresa May’s decision to call the general election had a dramatic effect on minimizing the negative consequences associated with the U.K.’s departure from the E.U.

Financial Times

When loneliness at work drives employees to quit their jobs – 06/08/17
Article discusses research by Professor Adam Waytz, who explains that “having power reduces the need to belong”. Power confers access to resources that give people the sense that they could easily affiliate with others and find connection regardless of whether or not this is actually the case, he says.

Forbes

Being Bezos Or Babbage: Leveraging The Power Of Foresight – 06/08/17
Article by Professor Robert Wolcott discusses how we can generate foresight that works for business, highlighting that foresight should be fit for purpose, explore what’s plausible, not just what’s likely, and applied to a proper timeframe for whatever your objective is.

Fortune

Howard Schultz Has Something Left to Prove – 06/08/17
Article explains how the Roastery and Reserve initiatives are an attempt to head off rising competition from high-end coffee shops. “Starbucks is going to have to figure out how you navigate a market that seems to be becoming a little bit more like beer—small crafty players merging and becoming a big force,” says Professor Tim Calkins.

Chicago Tribune

Sparkl can wash your filthy car in your own garage – 06/06/17
Article discusses the start-up Sparkl, a Chicago-based car-cleaning company, quoting Professor Mohan Sawhney on how convenience is the biggest selling point for a business like Sparkl, not environmental friendliness.

Financial Times

How complementary strengths boost team performance – 06/06/17
Article by Professor Dylan Minor discusses his research on how employee talent is configured physically in an office environment has a significant impact on individual and organizational performance.

Forbes

More Gold in Campus Labs Than In Dorm Rooms – 06/06/17
Article by Adjunct Professor Harold Sirkin explains how the current fascination with student entrepreneurs and dorm-room startups, especially those considered cool, is another very old theme of getting rich quick and hitting the jackpot, and that if if you’re looking for gold on America’s college campuses, you’d be well advised to hang around the faculty lounge.

New York Times

Public-Private Projects Where the Public Pays and Pays – 06/06/17
Article examines the pros and cons of public-private partnerships, quoting Professor David Besanko on these types of projects can cost the public in the end through road tolls or government payments to contractors. “Taxpayers or users are going to need to pay for private infrastructure just as they need to pay for public infrastructure.” David’s quote was published in the The New York Times a second time here.

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