Study: New Ways To Measure Consumer Engagement – 06/19/17
Article discusses a new study from Professor Bobby Calder, which explains that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, they are also more favorably disposed to marketing messages they see there.
Former Oracle board member dogged by links to China-backed chip deal – 06/16/17
Article explains how in December, Cypress’ board amended the company’s code of ethics to ensure that if Cypress was having significant acquisition talks with a potential target, then any conflicted director would recuse themselves. Quotes Professor Thomas Lys: “Duty of loyalty issues are corrosive. They leave investors with the impression that the playing field isn’t level.” Article also published in The New York Times and Business Insider.
Crain’s Chicago Business
What does Blue Cross' parent company want from a GOP health bill? – 06/15/17
Article discusses how Chicago’s largest insurer, Health Care Service Corp., has yet to state an opinion on The American Health Care Act, which many worry will add increased instability into the health insurance market. Quotes Professor Amanda Starc: "We're currently asking insurers to make strategic decisions without knowing the rules of the game.”
The Washington Post
One of the most prestigious brands in medicine is jumping into Obamacare – 06/15/17
Article explains Cleveland Clinic and Oscar Health’s plan to sell individual insurance plans in five northeast Ohio counties, which strategically allows the hospital to involve itself in the individual market of insurance buying. Quotes Professor Craig Garthwaite on how Oscar, a start-up, will likely benefit from its partnership with a powerful brand in medicine by attracting more customers.
Is Universal Basic Income Inevitable? – 06/13/17
Article by Professor Philip Kotler explores whether or not Universal Basic Income would help reduce poverty in countries as wealthy as the United States, and aims to answer the question of why poverty in the US affects 50 million citizens, and how the government can help reduce those numbers.
Nuns target Google parent over spending on political lobbying – 06/09/17
Article discusses how over the past five years, many large companies have withdrawn their membership from the American Legislative Exchange Council after the organization came under heavy criticism for helping to draft controversial legislation, but the amount companies spend on membership of Alec and other trade associations remains unclear, quoting Professor James Shein on how “political lobbying is a field that has been intentionally shrouded in darkness and mystery on the part of many chief executives and corporations.”
Howard Schultz Has Something Left to Prove – 06/08/17
Article explains how the Roastery and Reserve initiatives are an attempt to head off rising competition from high-end coffee shops. “Starbucks is going to have to figure out how you navigate a market that seems to be becoming a little bit more like beer—small crafty players merging and becoming a big force,” says Professor Tim Calkins.
More Gold in Campus Labs Than In Dorm Rooms – 06/06/17
Article by Adjunct Professor Harold Sirkin explains how the current fascination with student entrepreneurs and dorm-room startups, especially those considered cool, is another very old theme of getting rich quick and hitting the jackpot, and that if if you’re looking for gold on America’s college campuses, you’d be well advised to hang around the faculty lounge.
New York Times
Public-Private Projects Where the Public Pays and Pays – 06/06/17
Article examines the pros and cons of public-private partnerships, quoting Professor David Besanko on these types of projects can cost the public in the end through road tolls or government payments to contractors. “Taxpayers or users are going to need to pay for private infrastructure just as they need to pay for public infrastructure.” David’s quote was published in the The New York Times a second time here.