Crain's Chicago Business
Capitalism 2.0 – 02/19/21
Article mentions and quotes Professor Aaron Yoon on his research, which found that ESG funds who pledged to the U.N. principles became no more ESG-friendly in the following quarters than they’d been previously.
The Wall Street Journal
The Return on Investment for 2021 Super Bowl Ads – 02/19/21
Article quotes Professor Derek Rucker who says that there is a clear evidence that Super Bowl ads generate business, but that’s not always the case for advertisers throughout the remainder of the year. Article also mentions Kellogg’s Super Bowl Ad Review and the panel’s top picks.
Kellogg to host ClimateCAP summit in 2022 – 02/12/21
Kellogg will host ClimateCAP: The Global MBA Summit on Climate, Capital & Business in spring 2022. This annual summit, in partnership with business-school programs across the globe, brings together students and leaders across industries to discuss business engagement with issues of climate change.