Kellogg in the News

The Conversation

Tracing the links between basic research and real-world applications – 08/10/17
Article by Professor Benjamin Jones discusses how much marketplace innovations are linked to actual scientific research. Because there is a large investment in academic centers, government labs and other facilities, there is an ongoing debate over the value of basic research and the practical application of it.

USA Today

You will get chipped - eventually – 08/09/17
Article discusses the potential that employers could microchip their employees, in the aftermath of a Wisconsin firm embedding microchips into their employees last week. Corporations will face a huge issue of trust, and workers need to be assured the chips are healthy, can’t be hacked, and private, according to Professor Kent Grayson. “You’ve got to have a lot of trust to put one of those in your body.”

Fortune

Why Dunkin’ Donuts Is Dropping the ‘Donuts’ – 08/08/17
Article by Professor Julie Hennessy discusses Dunkin’ Donuts decision to test drive dropping the ‘donuts’ from a test store in Pasadena, California. The store will only go by Dunkin’ in an attempt to appeal to the healthy consumer.

Wall Street Journal

Use Your Seat to Get Ahead at Work – 08/08/17
Article discusses research done at Northwestern that found by simply sitting next to a high achiever one can improve their own performance by 3% to 16%. Lead author and Kellogg Professor Dylan Minor notes a combination of inspiration and peer pressure most likely cause this increase in drive.

Forbes

Trump Is Throwing China Off Balance – That May Not Be Good – 08/07/17
Article by Professor Phil Levy discusses how the Trump administration is ever keeping China off balance in regards to trade issues. Levy takes a look at key questions, such as “Are commercial and foreign policy linked or unlinked?” in order to sort out this confusion.

Bloomberg

Ford's Mustang Has a Problem: The New Mustang – 08/04/17
Article discusses the sales slump of Ford automobiles, noting that Mustang buyers tend to wait for the launch of the newest model. “The Holy Grail is to do away with releases completely,” said Professor Mohanbir Sawhney. Companies like Tesla have smoothed sales volatility by constantly updating their products remotely, he said.

Forbes

The Dollars And Sense Of Paid Family Leave – 08/04/17
Article by Adjunct Professor Harold Sirkin explains the key issue of paid family leave in connection with the Trump administration, in particular with first daughter and White House advisor Ivanka Trump. The White House’s fiscal budget includes spending $19 billion over 10 years to provide “six weeks of paid leave to new mothers, fathers, and adoptive parents.” Sirkin says paid family leave for large companies can be huge.

Forbes

From Transaction to Value: Using Channel Strategy For Competitive Advantage – 08/04/17
Article by Professor Anne Coughlan discusses companies adjusting their marketing channel strategies in response to changing consumer search and purchase behaviors. Coughlin’s book, A Field Guide to Channel Strategy, which is mentioned throughout the article, shows the benefits of channel partnerships over time such as improving customer loyalty and reducing customer acquisition costs.

Harvard Business Review

Are Sales Incentives Becoming Obsolete? – 08/03/17
Article by Professor Andris Zoltners discusses how to structure a sales incentive plan to produce a “double win” -- salespeople win because they are rewarded for their hard work and good performance, and the company wins through a better-motivated sales team that produces short-term results and is more likely to achieve company goals.

Huffington Post

Why Women Over 50 Make Better Entrepreneurs – 08/01/17
Article discusses the five main reasons why middle-aged women are at a time in their lives that’s ready for innovation and entrepreneurship. The article cites research by Professor Benjamin Jones, noting that people are truly becoming more innovative at older ages.

Forbes

Growing Fears South of the Border – 07/31/17
Article by Adjunct Professor Phil Levy explains the growing fears in Mexico associated with the renegotiation of the North American Free Trade Agreement. It examines who the Trump administration is trying to please in its NAFTA negotiating objectives.

Forbes

Laziness, Technology And Brain Scanning A Billion People: A Conversation With David Krakauer – 07/31/17
Article by Professor Robert Wolcott recaps a conversation between Wolcott and David Krakauer, the CEO of the Santa Fe Institute and an evolutionary geneticist. The two covered a wide range of topics, including the changing human experience in this century and ethical issues posed by technology such as privacy.

Vox

Why Obamacare repeal failed – 07/31/17
Article discusses that Obamacare could not move through the chamber because it faced opposition from Republicans as well. Professor Craig Garthwaite is quoted on a potential reason for why the act did not pass: “Passing an Obamacare replacement is difficult because the existing system is fundamentally a collection of moderately conservative policies.”

The Washington Post

Discovery to buy Scripps in a $14.6 billion deal to lock down lucrative female demographic – 07/31/17
Article takes a look at the acquisition of Scripps Networks Interactive by Discovery Communications. Many experts say this is a smart move for both companies in order to better negotiate with distributors in a fast-moving media world. Professor David Stowell is quoted on his thoughts about the merger: “These two companies together probably have a more powerful business model than some of their competitors.”

The Washington Post

Trump has sanctioned Venezuela’s president. Let’s hope he leaves the people alone. – 07/31/17
Article by Adjunct Lecturer Daniel Lansberg-Rodríguez discusses the personal sanctions President Trump placed on Venezuelan President Nicolas Maduro. These sanctions came a day after Maduro went forward with a threat to hold a new assembly to rewrite the national constitution, bringing him one step closer to dictatorship.

New York Times

Consumers May Be More Trusting of Ads Than Marketers Think – 07/30/17
Article discusses the findings of a study conducted by Professor Kent Grayson that surveyed consumers’ thoughts on modern advertising techniques. Grayson, along with Seattle University professor Mathew Isaac, found that thirteen out of 20 common tactics used in television and digital ads elicited favorable responses, such as “credible”, “fair” and “good”, from participants.

Business Insider

A neuroscientist explains why he always picks the 2nd menu item on a list of specials – 07/28/17
Article explains why Professor Moran Cerf automatically selects the second menu item on the list of specials when he eats at a restaurant. Cerf attributes this choice to a concept known as “decision fatigue,” or how mentally draining it can be to make even the smallest decisions. Another interview clip from Business Insider can be found here.

Harvard Business Review

Being Too Busy For Friends Won’t Help Your Career – 07/28/17
Article by Professor Neal Roese discusses the hugely positive effects friendships have on emotional well being, and how “maintaining close friendships is increasingly a challenge for ambitious professionals.” Roese’s research found that people’s largest regrets later in life revolved around relationships and career. Also covered in Inc.

What Trump’s attacks on Sessions can teach employees dealing with aggressive bosses – 07/27/17
Article discusses the parallels between President Trump’s authoritative leadership style, displayed this week in his public criticizing of Attorney General Jeff Sessions, and a boss who demeans his employees in front of others, quoting Professor William Ocasio on how to deal with this type of overly assertive leadership style.

Financial Times

It is time to rethink business school case studies for millennials – 07/27/17
Article by Professor Tim Calkins takes a look at the need for a changing presentation of case studies in business schools due to millennials not only being interested in maximizing profit but, more importantly, making the world a better place. Calkins and Adjunct Professor Kara Palamountain conducted an annual competition at Kellogg for students to find a strategy to promote the widespread use of an inexpensive disinfectant in Nigerian hospitals and clinics, finding that through case studies like this “business schools can connect with millennials by addressing issues important to them.”

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