Kellogg in the News

CBS Chicago

Despite Unemployment Numbers, Illinois Per Capita Income Climbed In 2020 During COVID-19 Pandemic – 03/05/21
Newscast and article feature Professor Phillip Braun, who discusses how per capita income has increased in the last year, largely due to the government’s stimulus checks.

Clear Admit

Healthcare at Kellogg Bolstered by Gift for Biopharma – 03/04/21
Article shares that Kellogg alumnus, Kent Hawryluk ’07, gifted $3 million to the business school, establishing the Hawryluk Biopharmaceutical Scholars Endowed Fund.

Financial Times

Negotiation Skills Prove Their Real-World Worth – 03/03/21
Article quotes Professor Emeritus Jeanne Brett about her negotiations class, launched in 1981, which helped to build Kellogg’s reputation in the space and inspired top business schools to offer courses on the same topic.

Forbes

The End Of Tesla’s Convertible Era? – 03/01/21
Article by Professor Effi Benmelech discusses the end of Tesla’s extensive convertible bonds issuance, and what it means for the company and its shareholders moving forward.

Forbes

Times Have Changed: How to Save for Retirement Today – 02/24/21
Article mentions a paper by Professor Benjamin Harris, discussing how the disappearance of traditional pensions is affecting the workforce and what you can do to prepare for a comfortable retirement.

Harvard Business Review

Ask an Expert: How Do I Become a CEO? – 02/24/21
Article by Professor Sally Blount and Adjunct Professor Paul Leinwand discusses three pieces of advice for aspiring CEOs.

Chicago Tribune

Pritzker budget plan: Closing corporate tax loopholes, or ‘the best way to shoot yourself in the foot’? – 02/19/21
Article quotes Professor Therese McGuire who discusses the state of Illinois’ proposed tax changes.

Crain's Chicago Business

A sports drink giant is taking a hit – 02/19/21
Article quotes Professor Kevin McTigue, who says that Gatorade’s dominant market share could put the brand in a vulnerable spot given rapidly changing consumer behavior.

Crain's Chicago Business

Capitalism 2.0 – 02/19/21
Article mentions and quotes Professor Aaron Yoon on his research, which found that ESG funds who pledged to the U.N. principles became no more ESG-friendly in the following quarters than they’d been previously.

The Wall Street Journal

The Return on Investment for 2021 Super Bowl Ads – 02/19/21
Article quotes Professor Derek Rucker who says that there is a clear evidence that Super Bowl ads generate business, but that’s not always the case for advertisers throughout the remainder of the year. Article also mentions Kellogg’s Super Bowl Ad Review and the panel’s top picks.

BuiltIn

Repeat Exposure Makes Ads More Effective. Here’s Why. – 02/18/21
Article quotes Professor Angela Lee who says that the repeated exposure to an advertisement, doesn’t always result in a consumer’s inclination to liking, or buying a product.

Forbes

4 Ways To Bridge The AI-Integrity Gap – 02/18/21
Article by Professor Brian Uzzi recommends 4 ways to bridge the gap between AI and ethical concerns through considering net-net cost-benefits and creating supportive networks.

NPR

What A 30,000-Person Survey Reveals About Day-To-Day Life In The Pandemic – 02/18/21
Article features research conducted by Professor Dean Karlan dissecting the socioeconomic impact of Covid-19 in lower- and middle-income countries. Also in the NPR article

Chief Executive

Gen. Bernard Banks: ‘Fortune Favors The Prepared’ – 02/17/21
Podcast features Professor Bernard Banks who discusses how he believes people develop the mindset behind leadership, and how it directly impact their success.

The Wall Street Journal

CFOs Invest in Employee Training, Software to Speed Up Forecasting – 02/16/21
Article quotes Professor Tom O’Toole, who discusses the need for business leaders to be able to connect data science to business outcomes.

Crain’s Chicago Business

How to get the vaccine to workers? Bring it to them. – 02/12/21
Article quotes Professor Tim Calkins, who says that having the vaccine readily available on location could help a company’s image to the public, and reputational standing with its employees.

Insider

Why income inequality is the key predictor of COVID-19 death rates, according to 3 Kellogg School professors – 02/12/21
Article republished from Kellogg Insight features Professors Sergio Rebelo and Martin Eichenbaum on their research exploring why Covid-19 death rates are higher in certain countries and US states.

Northwestern Now

Kellogg to host ClimateCAP summit in 2022 – 02/12/21
Kellogg will host ClimateCAP: The Global MBA Summit on Climate, Capital & Business in spring 2022. This annual summit, in partnership with business-school programs across the globe, brings together students and leaders across industries to discuss business engagement with issues of climate change.

Forbes

Be Wary Of Predictions Of Rising Inflation – 02/11/21
Article by Professor Phillip Braun discusses the concept of inflation and the downside to predicting the direction of the current pandemic-induced inflation rates.

Forbes

The Best, The Worst And The Interesting: A Look At Super Bowl’s 2021 Advertising – 02/11/21
Article by Professor Derek Rucker breaks down this year’s Super Bowl Ad Review’s results according to the Kellogg panel, providing insight as to which ads received raving reviews, and which didn’t do so well.

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