Kellogg in the News

Huffington Post

The Big New Idea for Reducing Health Care Costs Is Actually Really Old – 04/20/18
Article about California’s new health care committee, which can set legally binding limits on what hospitals and drugmakers can charge, quotes Professor Craig Garthwaite, who said this committee could actually hinder innovation.

Forbes

What Can Marketers Learn from Tide’s Bid to Own the Super Bowl – 04/19/18
Article by Professor Derek Rucker examines how Tide has already led one of the best marketing campaigns of 2018.

Forbes

The Window Has Likely Closed For A NAFTA Deal This Year – 04/18/18
Article by Adjunct Professor Phil Levy examines how the Trump administration seems eager to strike a deal with Mexico and Canada in the next few weeks and explains why the odds are stacked against getting over the finish line during this Congress.

Crain’s Chicago Business

Thriving in the mid-career years: 3 questions women must answer – 04/17/18
Article by Dean Sally Blount discusses the questions women must answer during their mid-career years as outside-work commitments tend to scale up.

Forbes

Alexa, Star Trek, Creativity and Extraordinary Brands: A Dialogue with Brian Collins – 04/17/18
Article by Professor Robert Wolcott features an interview with Brian Collins, a top brand experience designer, about what makes great brands great.

Forbes

Show Me Your Talent Strategy And I’ll Show You Mine – 04/17/18
Article by Adjunct Lecturer Jeff Hyman discusses the importance of having a talent strategy that connects to your business strategy and to a nurturing culture.

Chicago Tribune

Paper: Carter Cast, Northwestern Kellogg School – 04/16/18
Video interviews Professor Carter Cast about how true innovation is found by going out into the town and identifying key segments.

Chicago Tribune

More toll lanes could be coming to Chicago area as highway funds lag – 04/16/18
Article discusses how tolling allows for private financing, but these deals have not always worked out. Quotes Professor David Besanko, who notes that the public needs to watch out how quickly tolls can rise following these toll-road deals.

Inc.

Here’s How Old You Should be When You Start a Company, According to Science. – 04/16/18
Article cites research from Professor Benjamin Jones, which found that the ideal age to start a company is actually about 42 years old.

Inc.

Do You Need to Fire a Top Performer? Here Are 4 Things to Do First – 04/16/18
Article cites research from Professor Dylan Minor, which shows that toxic employees spread negativity and often have a prima donna attitude, requiring high amounts of time and attention.

Chicago Tribune

When It Comes to Work, Are You a Whirling Dervish? – 04/16/18
Article transcribes an interview with Professor Carter Cast about his new book “The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade.” The full podcast can be found here.

Forbes

What's Next For Cannabis Branding – 04/13/18
Article examines the future of branding for cannabis, quoting Professor Tim Calkins, who foresees a highly competitive environment. “We will see very creative brand-building activities in the years to come. I anticipate that marketing investment will grow exponentially as companies work to carve out a leading position and capture value in an emerging market.”

The Wall Street Journal

Retirement Insurance Products Are Disappearing. And That’s Dangerous. – 04/13/18
Article by Visiting Professor Benjamin Harris discusses how the market for retirement insurance products is slowly and silently disappearing. From annuities to long-term-care insurance to employer-provided health insurance, insurance products are becoming both less available and less popular, which should make older Americans worried.

Forbes

Will Trump's Tariffs Have A Silver Lining Of Raising Revenue? Don't Bet On It. – 04/12/18
Article by Adjunct Professor Phil Levy explains that although it’s certainly understandable why people would be looking for a silver lining to President Trump’s aggressive trade policies, there may be much less silver than one thinks.

Forbes

Trump To TPP: Don't Forget, America Last! – 04/12/18
Article by Adjunct Professor Phil Levy discusses whether or not President Trump is really thinking about a return to the Trans-Pacific Partnership, offering his four thoughts on the possibility of the United States finding its way back to the TPP.

Inc.

The Most Important Lesson for Business Owners from Mark Zuckerberg’s Testimony – 04/12/18
Article by Professor Kent Grayson discusses what business owners can learn from Mark Zuckerberg’s testimony to Congress, emphasizing the importance of trust and clearly communicating to customers and clients what they are buying.

CNBC.com

The looming debt crisis will hurt these Americans the most – 04/11/18
Article by Visiting Professor Ben Harris discusses who will be most affected by the impending debt crisis and the higher borrowing costs that accompany it.

Quartz

You don’t need a visionary to build a company with a vision – 04/11/18
Article by Professor Robert Wolcott discusses how a company can still be successful even if it lacks a superstar executive like Steve Jobs or Elon Musk.

Vox

9 essential lessons from psychology to understand the Trump era – 04/11/18
Article cites research from Professor Nour Kteily regarding how thinking of some racial groups as less than human is uncomfortably common in America.

Chicago Tribune

Did Cambridge Analytica get your Facebook data? Chicago-area users are starting to find out – 04/10/18
Article about Chicago-area Facebook users discovering if their data has been breached quotes Professor Kent Grayson, who said most people likely won’t quit using Facebook.

Prev 20