What Does a Model Breastfeeding Twins Have to Do with Working Out? – 02/04/16
Article quotes Professor Tim Calkins on the effectiveness of the new Equinox Fitness ads, which include images that address gender and sexuality. “It’s one thing to spark a discussion but it’s another thing to connect it to your brand and have it to be to your benefit. There’s not much of a direct link between breastfeeding in public and going to Equinox,” he said.
Why You’ve Already Made Up Your Mind About Donald Trump – 01/28/16
Article by Professor Moran Cerf analyzes the difference between brain engagement while people watch the presidential debates and subjective feedback from opinion polls. When people hear their favorite candidate speak, their brains will find a way to explain why everything he or she says is more engaging.
Chicago's Crisis-Management Challenges – 01/25/16
Professor James Shein speaks about the next steps for leaders during fiscal crisis and political stalemate. Shein said, "People who do turnarounds for a living in crisis management, they have to show courage, decisiveness, credibility, communication. If they've lost the credibility, it's almost impossible to do the other things. That's part of what we're seeing in this crisis."
Poets & Quants
Is This The Harvard of 2020? – 01/16/16
Article features advice from Rohan Rajiv, a second year MBA at Kellogg, who outlined the process he went through after being admitted.