Kellogg in the News

Forbes

Does The Trump Administration Know What It's Doing On Trade? – 03/07/19
Article by Adjunct Professor Phil Levy provides an update on the Trump administration’s activities on trade from this.

Crain’s Chicago Business

Female scientists get less federal funding than men – 03/06/19
Article cites research from Professor Brian Uzzi and Feinberg Professor Teresea Woodruff, which found that on average, first-time female principal investigators receive $41,000 less in grants from the National Institutes of Health than their male counterparts. The research was also profiled in The New York Times, Reuters, Chicago Tribune, Fortune and WTTW.

Forbes

The One Thing You Must Do To Pick the Right Candidate – 03/06/19
Article by Adjunct Lecturer Jeff Hyman discusses how too many organizations are wildly inconsistent in the descriptions of open positions, the questions they ask candidates, the criteria they use to evaluate candidates and the process for eliminating and advancing candidates.

Harvard Business Review

What the Wine Industry Understands About Connecting with Consumers – 03/05/19
Article by Professor Greg Carpenter discusses his research, which explores how wine companies have achieved the benefits often associated with disruptive innovation – in an industry in which the technology has remained largely unchanged for millenniums.

The National Interest

The Case for a Cyber Deterrence Plan that Works – 03/05/19
Article by Professor Sandeep Baliga says that if America narrows its focus to China and Russia, then it encourages belligerence by other actors. This increased aggressiveness will create new opportunities in cyberspace for the Chinese and Russians.

The Washington Post

‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House – 03/05/19
Article quotes Professor Tim Calkins on how Donald Trump’s own divisive brand makes him a less-than-ideal endorser for companies seeking to avoid the partisan fray. This interview was also referenced in Fortune.

Forbes

Learning As A Service: Lifelong Learning In A Software And Services World – 03/04/19
Article by Professor Mohan Sawhney discusses how educational institutions have a choice – they can disrupt themselves or be disrupted by startup companies who can create Learning as a Service (LaaS) by applying software innovations to the learning business.

Inc.

This Simple Networking Trick Can Double How Much Women Make, According to a New Study of 4 Million Emails – 03/04/19
Article cites a recent study by Professor Brian Uzzi, who found that men and women often need different kinds of networks to succeed.

Crain’s Chicago Business

Why Blue Cross sees red in Medicare expansion push – 03/01/19
Article quotes Professor Amanda Starc on how Blue Cross of Illinois offers several Medicare supplement and Medicare Advantage plans. Conceivably, these segments could continue to grow even under a broad Medicare expansion that takes over basic health insurance.

CNN.com

Is the Trump brand worth $4 billion? – 02/28/19
Article quotes Professor Tim Calkins about the estimated $4 billion valuation for the Trump Brand. "Brand valuation is complicated and to get a round number is unlikely," he said. Also published on ABC 7.com.

Inc.

This Strategy Costs Absolutely Nothing and Will Help You Get Better at Almost Anything – 02/28/19
Article quotes Professor Paul Corona about how having an accountability partner can keep you focused on changing your behavior.

Forbes

As Brexit Deadline Looms, Will British Get Another Say? – 02/27/19
Article by Adjunct Professor Phil Levy explores progress made on important decisions about investment, personnel relocation, and supply chains in the 32 months since the Brexit vote.

Harvard Business Review

4 Ways Sales Teams Could Get More Value Out of AI – 02/27/19
Article by Professor Andris Zoltners discusses how only a small number of sales forces are using AI successfully. Some sales forces are stuck in multi-year efforts to build systems that have yet to see the light of day. And most are yet to take even the first step.

Crain’s Chicago Business

Turns out that, to run a food company, you have to invest in food – 02/26/19
Article quotes Professor Tim Calkins on how Kraft Heinz should be spending more, not less, to defend itself from competitors. “When a company is facing a lot of new competitors, the last thing you want to do is drive up margins by stripping out costs,” he said.

Forbes

Revealed: The Single-Most Overrated Job Qualification – 02/26/19
Article by Adjunct Lecturer Jeff Hyman discusses how being overly focused on a candidate’s industry experience limits your candidate pool unnecessarily and disqualifies people who may possess the most vital skills and competencies needed to excel in your organization.

Fortune

Amazon Adds Former PepsiCo Chief Indra Nooyi to Its Board of Directors – 02/26/19
Article references a Kellogg Insight article featuring insight from Professor Victoria Medvec about the business imperative of adding more women to corporate boards.

The New York Times

When the Bully is the Boss – 02/26/19
Article quotes Professor Leigh Thompson on the topic of men and women’s leadership styles being judged differently. “People judge women very harshly, even if they do the same behaviors as a man,” she said.

Harvard Business Review

Research: men and women need different kinds of networks to succeed – 02/25/19
Article by Professor Brian Uzzi discusses his research on the optimal professional networks for men versus women. Men benefit not so much from size of network but from being central in the MBA student network—or connected to multiple “hubs”, or people who have a lot of contacts across different groups of students. Women benefited in terms of post-MBA job placement from being central in the network too; but to achieve the executive positions with the highest levels of authority and pay they also had to have an inner circle of close female contacts, despite having similar qualifications to men including education and work experience.

CNN.com

Samsung's foldable phone isn't about making money — and that's the whole point – 02/25/19
Article by Professor Mohan Sawhney discusses how Samsung’s strategy in launching the Galaxy Fold is about generating buzz in the smartphone category that has had very little real innovation news until now.

Forbes

What Happened With The China Trade Negotiations? – 02/25/19
Article by Adjunct Professor Phil Levy explores the latest updates in the U.S. / China trade policy negotiations. Professor Levy authored a second column about this topic in Forbes here and here.

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