Kellogg in the News

Huffington Post

How Clothing Choices Affect and Reflect Your Self-Image – 02/05/16
Article references Kellogg School research about the concept of “enclothed cognition,” which means that one’s style and clothing choices reflect and affect mood, health, and overall confidence.

Bloomberg View

Sanders Has a Point: What Good Are Private Insurers? – 02/04/16
Article cites research by Professor Leemore Dafny that suggests the typical American with employer-sponsored (and employer-selected) insurance would be willing to give up 16 percent of her employer’s subsidy for coverage in return for the chance to use the subsidy toward a plan of her choosing. Also appeared in Chicago Tribune.

Fortune

What Does a Model Breastfeeding Twins Have to Do with Working Out? – 02/04/16
Article quotes Professor Tim Calkins on the effectiveness of the new Equinox Fitness ads, which include images that address gender and sexuality. “It’s one thing to spark a discussion but it’s another thing to connect it to your brand and have it to be to your benefit. There’s not much of a direct link between breastfeeding in public and going to Equinox,” he said.

Inc.

Why Brainstorming Doesn't Work (and What to Do Instead) – 02/04/16
Article cites research by Professor Leigh Thompson, who found that individuals are better at thinking broadly to generate a diverse set of ideas and groups are better at selecting which ideas are worth pursuing.

Entrepreneur

How Humans Plus Machines Will Equal Amazing Advancements – 02/03/16
Article by Professors Brian Uzzi and Moran Cerf says that our greatest collaborators in unlocking new potential for growth – whether in business, science or another endeavor – may not be merely teammates or clients but rather machines.

Inc.

5 Things Smart People Know About Their Brains, According to a Neuroscientist – 02/03/16
Article discusses five key points from Professor Moran Cerf about the neuroscience of marketing and the power of dreams.

The Huffington Post

Why Brands Pass on the Super Bowl – 01/29/16
Article by Professors Tim Calkins and Derek Rucker reports why big brands are not advertising in the Super Bowl. Reasons include the high price, difficulty to stand out, lack of strategic fit, and high risk.

Forbes

Is A Super Bowl Ad Really Worth $5 Million? – 01/28/16
Article by Professors Tim Calkins and Derek Rucker explain how reach, attention and platform drive demand for Super Bowl advertising spots.

Fortune

Why You’ve Already Made Up Your Mind About Donald Trump – 01/28/16
Article by Professor Moran Cerf analyzes the difference between brain engagement while people watch the presidential debates and subjective feedback from opinion polls. When people hear their favorite candidate speak, their brains will find a way to explain why everything he or she says is more engaging.

The Huffington Post

Can Executive Compensation Push Firms to Harm the Environment? – 01/28/16
Article by Professor Dylan Minor reports that high executive compensation can increase the odds of a firm breaking environmental law and causing environmental harm by 40-60 percent.

Chicago Tonight

Chicago's Crisis-Management Challenges – 01/25/16
Professor James Shein speaks about the next steps for leaders during fiscal crisis and political stalemate. Shein said, "People who do turnarounds for a living in crisis management, they have to show courage, decisiveness, credibility, communication. If they've lost the credibility, it's almost impossible to do the other things. That's part of what we're seeing in this crisis."

The Wall Street Journal

As Competition for Franchisees Heats Up, so Do Incentives – 01/25/16
Quotes Lecturer Burton Cohen, who said, “The big franchisers tend to grow with existing franchisees, and by virtue of their popularity and success, are less likely to need to offer incentives to new franchisees.”

Forbes

Merger Mania: Will Consolidation Stifle Innovation? – 01/21/16
Article is written by Professor Harold Sirkin, who says that success in innovation depends on “how the talent and resources are organized and deployed.

Forbes

How To Spot A Toxic Worker – 01/19/16
Article talks about Professor Dylan Minor’s research on toxic workers and the negative impact they bring to the workplace.

The Wall Street Journal

How to Improve Cybersecurity? Just Eliminate the Human Factor – 01/18/16
Article quotes Professor Moran Cerf on how human-IT interactions worsened as technology progressed. “To this day, the weak link in all of the interactions between [humans and IT] systems is the human who is making a mistake,” he said.

Chicago Tribune

Super Bowl advertisers tease viewers before the game even starts – 01/17/16
Article quotes Professor Tim Calkins on Super Bowl ads and how now the trend is to put together an entire integrated marketing campaign around the advertising.

Crain's

Big decisions wait for United CEO to recover – 01/16/16
Article quotes Professor Harry Kraemer, who said that the CEO’s “ability to delegate, to make sure everybody knows what needs to get done, is a little more difficult because he wasn't in the job very long.”

Poets & Quants

Is This The Harvard of 2020? – 01/16/16
Article features advice from Rohan Rajiv, a second year MBA at Kellogg, who outlined the process he went through after being admitted.

Fortune

What's Holding Back Women in Corporate America – 01/15/16
Article by Professor Paola Sapienza references her research on gender and competitiveness. Most women avoid competing against others even if the rewards are big and they are the most qualified candidates to win, research findings say.

The Huffington Post

The Case for Taxing Securities Transactions – 01/15/16
Article by Professor Philip Kotler says that one way for the Federal Government to raise more tax money and do some good in the process is to place a financial transaction tax on the purchase and sale of securities.

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