In Social Media Marketing, the Burger King Has It His Way – 10/01/15
Quotes Professor Tim Calkins, who said, “Burger King has really found a way to get attention by doing the unexpected and somewhat irreverent. They’re generating an enormous amount of publicity at a very modest cost.”
Connected Cars Rev Up For A Revolution – 10/01/15
Article reports that Professor Robert Wolcott spoke at the Frankfurt International Motor Show about “a new industrial revolution” whose impact would be “on a par with that of the railroads in the 19th century.”
The Debate Over Drug Pricing – 10/01/15
Professor Craig Garthwaite was a guest on The Diane Rehm Show, where he discussed why drugs cost what they do and what can be done to lower prices for consumers.
The Wall Street Journal
Why More People Want an M.B.A. – 09/30/15
Article reports that the number of applicants seeking admission to MBA programs grew at 57 percent of schools world-wide offering full-time, two-year programs, according to a GMAC survey. Notes that Kellogg is among b-schools with more than 40 percent women in the Class of 2017.
Inspiring The Corporate Entrepreneur – 09/29/15
Article by Professors Carter Cast and David Schonthal argues that seeking out entrepreneurs is better than training people to be "intrapreneurial" in a company's status quo, and gives three examples of how corporate entrepreneurship can be encouraged.
Insurance CEOs again called before lawmakers – 09/29/15
Quotes Professor Leemore Dafny, who said that pledges from insurers don’t mean much. “It’s competition that we want to ensure that savings are passed through if they are realized,” she said.
VW And GM Prove It: Some Executives Should Go to Jail – 09/28/15
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.
Poets & Quants
Schools Succeed In Attracting More Women – 09/22/15
Article reports that b-schools have increased the number of women in the applicant pool over the last five years, according to the newly-released GMAC 2015 Application Trends Survey. This year record numbers of women enrolled in MBA programs at Kellogg, Booth and Wharton. These increases are likely the result of targeted outreach efforts like the one led by Dean Sally Blount. Mentions Betsy Ziegler, associate dean of MBA programs, and Kate Smith, assistant dean of admissions.