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Kellogg in the News

CNBC

Four survivor CEOs since Nasdaq last hit 5,000 – 02/25/15
Quotes Professor Walter Scott, who said that Amazon's CEO has created a culture open to any new ideas by bringing in creative people.

Reuters

Rule reversal allows schools to bill Medicaid for services – 02/24/15
Quotes Professor Craig Garthwaite, who said, "This frees schools, particularly those in low-income communities, to offer more primary care and preventative service through their health centers."

Chicago Tribune

Investors look for picks and axes, not unicorns, in health startups – 02/23/15
Mentions that Professor David Schonthal moderated a Chicago Health 2.0 program at his healthtech incubator, Matter.

Forbes

How Neuromarketing And The Science of Influence Will Change Marketing – 02/19/15
Article reports on research by Professors Bobby Calder and Kalyan Raman that found that there is now considerable justification to use influence as a marketing, media and promotion variable.

Fast Company

How Drug Company Gilead Outpaces Its Competitors—And Common Diseases – 02/18/15
Quotes Professor Craig Garthwaite, who said, “We’re getting into a situation where drugs are geared to more and more [specific] conditions, they’re hard to make, and they’re going to be priced high because of that.”

Chicago Tribune

Chicago agency helps Wheat Thins find hidden message – 02/17/15
Quotes Professor Tim Calkins, who said that making "Eat This" the centerpiece of a new campaign is a clever marketing strategy that should resonate with consumers and translate into incremental sales.

Slate

Step Outside Yourself – 02/16/15
Article by Professor Adam Waytz reports on his research that found that people with stronger connectivity in the part of the brain responsible for mental simulation reported more meaning in life.

Crain’s Chicago Business

Even U of C Medicine and Rush have health insurance problems – 02/14/15
Quotes Professor Leemore Dafny, who said that as patients have more insurance options and shoulder a higher share of the cost, they're more willing to tolerate restrictive plans. That makes insurers tough negotiators with hospitals and physicians.

Forbes

A LinkedIn For Analytics; Helping Analytic Insights Go Viral In Your Business – 02/13/15
Mentions Professor Mohanbir Sawhney, who helped develop the Sentient Enterprise approach to big data analytics, which helps large organizations retain the agility of a startup.

NPR

This Valentine's Day, I'm Loving The Boyfriend I Built For Myself – 02/13/15
Quotes Professor Eli Finkel, who said, “In a non-digital world, it would be strange that you never saw your friend's girlfriend. But in a world where a huge amount of our communication happens on the Internet already, it's easier to lie if people aren't actually dropping by your house."

CBS Los Angeles

Retail Therapy: Can Shopping Till You Drop Make You Feel Better? – 02/12/15
Quotes Professor Derek Rucker, who said that most people don’t realize how emotional purchases can dig them into debt. Rucker’s new study reveals the pitfalls of shopping to counter traumatic experiences.

Harvard Business Review

What Chinese Companies Want from International Deals – 02/12/15
Article by Professor Jeanne Brett reports that Chinese companies now want resources, technology and access to global markets out of deals with foreign companies.

NPR

Apps Can Speed The Search For Love, But Nothing Beats A Real Date – 02/12/15
Quotes Professor Eli Finkel, who said, “You can browse through online profiles till you're blue in the face and still not know if you're compatible. Tinder is an easier way to quickly get face-to-face with someone and figure out of there's chemistry.”

Poets & Quants

Big Data Study: Is It Really A Business School Essential? – 02/12/15
Quotes Professor Florian Zettelmeyer, who believes data analytics should be taught in every business school, “as intensively as today maybe we are teaching marketing or we teach finance.” And working executives “need to get themselves up to speed really fast. it’s absolutely crucial.”

Forbes

How Active (Not Activist) Investors Create Real Value – 02/11/15
Citing content from her Brave Leader discussion with Jeff Ubben, article by Dean Sally Blount argues that not all active investors are activists. Active investors focus on a certain type of company, become experts on their business models and are willing to wait longer for returns.

Upstart Business Journal

The reinventors: They re-did it their way – 02/11/15
Quotes Professor Lloyd Shefsky, who said that it is simpler at times for outsiders like Uber to do something creative in an old business than it is for “stuck in the mud” companies.

Chicago Tribune

Hospital mergers continued to create larger systems in 2014 – 02/10/15
Quotes Professor Leemore Dafny, who said that merging can help hospitals gain more market clout to negotiate better rates from insurers, but when rival hospital systems in close proximity merge, patients are hurt when they raise prices.

CBS Chicago

Business Management Coach In Chicago Emphasizes Soft Skills – 02/08/15
Profile of Professor Brenda Ellington-Booth who says, "...what really distinguishes people is their ability to get along with other people, and manage and motivate other people.”

The New York Times

In Defense of Tinder – 02/06/15
Op-ed by Professor Eli Finkel argues that with Tinder, online dating is capitalizing on its strength — an expanded dating pool — and then accelerating the process of actually meeting someone.

Bloomberg

Shilling for Suburbia: How a cheesy family that raps became this season’s marketing meme – 02/05/15
Quotes Professor Derek Rucker, who said, “There’s clearly something here that the average suburbanite finds funny and that companies think they can leverage right now.”

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