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Major
& Requirements
The Marketing
curriculum provides flexibility for students seeking careers
in the field of marketing. The courses deal with behavioral
concepts and quantitative methods from a marketing-management
point of view and provide opportunities for applying knowledge
in a wide range of profit and nonprofit situations.
The Marketing
department offers two majors: Marketing and
Marketing Management.
Marketing
The Marketing major is designed for students seeking
an in-depth knowledge of the concepts, tools, and practice
of modern marketing but who do not necessarily plan to follow
a career path structured around marketing responsibilities.
Students anticipating careers in areas such as management
consulting, general management, high technology companies,
and investment banking, may find this option attractive.
To earn the Marketing major, students are required to complete
four courses. After completing Marketing Management (430),
students must complete Market Research (450) and two other
marketing electives. Electives can be chosen based on particular
student interest from a broad range of marketing department
electives.
Marketing
Management
The Marketing Management major is designed for students
who envision a career in which marketing plays a central role.
Such a career might be developed in any number of settings,
including consumer goods, advertising, business-to-business,
technology, services, and not-for-profit. The reason to choose
this major is not an interest in a particular industry. Rather,
it is the desire and commitment to making marketing insight
and skills the basis for rising to the top of whatever type
of organization the person joins.
Like the
Marketing major, the courses required for the Marketing Management
major expose students to the major concepts and tools that
are the foundation for the theory and practice of modern marketing.
The Marketing Management major, however, requires a greater
breadth of understanding of the concepts and tools and a greater
depth of understanding of their application.
To earn
a Marketing Management major, students complete are required
to complete six courses. Beyond Marketing Management (430),
Marketing Research (450), three electives, and the Advanced
Marketing Practicum (922) are required. Electives can be chosen
to allow students to develop a particular expertise in an
area of interest, such as consumer marketing, business marketing,
technology marketing; media, entertainment and cultural marketing,
or services marketing.
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