School’s Marketing curriculum provides students with
the insights needed to identify marketing opportunities and
develop appropriate strategies to put them into action.
of teaching methods assures a balanced exposure to theoretical
problems and actual managerial situations, addressing issues
in consumer and business products and services. Courses assess
or analyze behavioral concepts and quantitative methods and
provide opportunities for applying knowledge in a wide range
Department offers two majors: Marketing
and Marketing Management. The Marketing major is designed
for students seeking a broad understanding of marketing. It
is appropriate for students planning careers in areas such
as management consulting and general management.
Management major is aimed at students planning careers in
marketing. As with the Marketing major, courses expose students
to the major concepts and tools that serve as the foundation
for the theory and practice of modern marketing. The Marketing
Management major requires a greater breadth of understanding
of the concepts and tools and a greater depth of understanding
of their application. This major is particularly suited for
careers in industries such as packaged goods, high tech, e-commerce,
entrepreneurship, business marketing, consulting, retailing,
sales management and marketing research.
Department, rated at the top in all national and international
ranking surveys conducted during the past 15 years, has produced
leading textbooks in three key areas of marketing —
marketing management, channels of distribution and sales promotions.
Kellogg marketing faculty
also have received many awards for outstanding articles in
leading academic journals and they have held significant positions
with professional organizations and publications, including
as editors of academic journals. The Kellogg School faculty
includes a former president of the Association of Consumer
Research, a recipient of the prestigious Marketing Educator
of the Year Award from the American Marketing Association,
and the 2006 L.G. Lavengood Professor of the Year. In 2005
the Financial Times rated one member, who is the recipient
of numerous honorary degrees from other institutions, as the
fourth most influential person in shaping business thought.
Additionally, many marketing educators at other top business
schools earned their PhD at the Kellogg School.