CONTENT AND COPY TOOLKIT
Content & Copy Toolkit
Kellogg Style Manual
Kellogg Brand Voice Standards
PLANNING: This document provides direction to the content creator, so deliverables meet expectations and align with the Kellogg content strategy. It’s also a helpful prompt to consider coverage in new ways.
Read about content planning »
PRODUCTION: As important as it is to produce great content, following best practices for how it will be displayed will increase the impact and ease with which it is consumed. This document provides best practices for print and web content optimization.
Read about content production »
PROMOTION: This document identifies the tactics by theme/topic that we believe will have the most impact for distributing Kellogg content.
Read about content promotion »
PERFORMANCE: The purpose of this document is to provide some high-level guidance on how to determine the right metrics to measure content performance -- not to dictate what to measure.
Read about content performance »