Our narrative and identity system are the primary expressions of the distinctive Kellogg brand. These guidelines give you the information, tools and templates you need to bring the unique Kellogg experience to life consistently across all the ways you communicate.
Our brand story is our holistic point of view about who we are, what we do, and how we do it. Learn more here.
The Kellogg brand is visually unique, immediately recognizable, and distinctly "Kellogg." Our strongest mark, our logo lockup is the cornerstone to creating a visually unified and recognizable communication.
Use this email signature template at the bottom of all your school-related email communications.
Our primary color is the Northwestern purple and should always be the visual foundation of any collateral. For consistency, use these color breakdowns in CMYK or RGB for all your communications.
Kellogg’s institutional font is clean, simple and cross-platform. Use Arial for all self-service communications.
Our high-quality assets always reflect Kellogg’s brand attributes: visionary, global-minded and collaborative. View some examples of our style here.