Kellogg Magazine Fall/Winter 2018

Titans of marketing

Millions of people around the world have been influenced by the Kellogg Marketing Department — they just don't know it.

What began in the 1960s as a fresh crop of Kellogg marketing professors eventually turned into a core partnership that revolutionized the way we think about and practice marketing today. At the center of that partnership are five professors — Sidney Levy, Phil Kotler, Brian Sternthal, Bobby Calder and Louis Stern.

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At every stage

Kellogg's holistic approach to supporting women throughout their careers

Reunion redux

Get a recap on thought leadership sessions from Reunion


Kellogg Insight

Kellogg Insight — your online source for the latest faculty research and ideas. Visit http://kell.gg/insightmag to subscribe.

Research in brief: ethical dilemmas for women at work

A new algorithm tracks people's perceptions in real time via Twitter

How well do you understand digital advertising?

Take our quiz to test your knowledge against the experts'

Even for the insured, a hospital stay has surprising costs

The long-term financial toll extends far beyond medical bills

How will automation affect different U.S. cities and professions?

Small cities and some middle-class jobs will likely be hit hardest

Departments

Headlines

The end of Dean Blount's era, alumni award winners and the Two-Year MBA Class of 2020 profile

Brave thinkers

Get to know three alumni who have used their Kellogg education to challenge the status quo

Master class

Get an inside look at "Strategies for Growth," a popular course

Connections

How the Global Women's Summit made an impact around the world

Features

Not just for campfires

Esther Choy shows how storytelling can help you succeed

Seizing the opportunity

Donors help offset costs for educational trips of a lifetime

Global goals

The Executive MBA fosters innovation in a borderless world

Reflecting on 10 years of Kellogg Insight

A closer look at the publication's evolution and future


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