Kellogg's Executive Education team in collaboration with Eruditus Executive Education, designed the Global Marketing Leadership Program to enable executives in emerging economies to advance to senior marketing responsibilities. The result is a professional structure with unparalleled program content that synthesizes experiential and action learning with research-based insights and leadership coaching. Personalized assessments, small group workshops and meaningful networking with seasoned peers are integrated into Kellogg's supportive learning environment.
The Global Marketing Leadership Program offers successful marketing professionals a unique opportunity to hone the skills and insights needed to make a greater impact in today's complex global economy. The participants will learn from a cutting-edge curriculum with expert faculty who are world-class thought leaders, groundbreaking researchers and award-winning practitioners. In addition, the participants will develop a mind-set needed to thrive in today's fast paced business landscape and propel their careers forward.
The Global Marketing Leadership Program embraces and addresses the total marketing professional. Whatever your business or career goal, Kellogg Executive Education's approach will teach you to visualize it and advance it.
Prospective participants with questions about the program are encouraged to contact our program partner, Eruditus Executive Education, for further information.
Participants might come from large or medium sized firms in emerging economies, with a focus on marketing transformation and corporate innovation within existing industries. The Global Marketing Leadership Program will help talented leaders prepare to take on larger marketing transformation roles. All the key elements of the GMLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:
During the first in-person week at the Allen Center on the Northwestern campus, we will be forming project teams. These teams will focus on a business issue that is important and that allows the participants to leverage what they are learning in the program. While time while be devoted to group project activities during the program, there is an expectation that the majority of the work will occur in between the sessions. In that spirit, we will have a check-in conference with a member of the Kellogg faculty in between each in-person session. And at the final in-person session, participants will have the opportunity to present their analysis and solutions to their fellow program participants as well as a panel made up of Kellogg faculty and experienced business leaders.
In between each of the in-person sessions, we will schedule a webinar featuring leading thought leaders from Kellogg. These sessions are intended to supplement the in-person sessions and will be focused on areas of particular interest to the program, participants.
SPARK is an opportunity to welcome new faculty and explore new Executive Education content with our participants who are in attendance at the Allen Center. SPARK classes are offered Tuesday evenings from 7:30 - 9:00 p.m. and are an opt-in enrichment experience for participants, faculty, and staff.
During the program, we will have several current and retired Chief Marketing Officers from major global companies talk about their experience as CMO, as well as their perspective on what is required to lead a successful marketing organization.
Eric T Anderson - Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice
Timothy Calkins - Clinical Professor of Marketing
Gregory Carpenter - James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Alexander Chernev - Professor of Marketing
Steven Franconeri - Professor of Cognitive Psychology, Weinberg College of Arts and Sciences; Professor of Leadership (Courtesy) – Kellogg School of Management
Kent Grayson - Associate Professor of Marketing; Bernice and Leonard Lavin Professorship
Julie Hennessy - Clinical Professor of Marketing
Sanjay Khosla - Senior Fellow and Adjunct Professor of Marketing
Harry M. Kraemer - Clinical Professor of Strategy, Kellogg School of Management
Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy
Loran Nordgren - Associate Professor of Management & Organizations
Thomas O'Toole - Senior Fellow and Clinical Professor of Marketing, Kellogg School of Management
Derek D. Rucker - Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
David Schonthal - Clinical & Associate Professor of Innovation & Entrepreneurship; Portfolio Director, Business Design – IDEO; Co-Founder and Board Member - MATTER
Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
Marshall Solem - Adjunct Lecturer, Executive Education, J. L. Kellogg School of Management; Managing Principal at ZS Associates leading the global sales solutions practice
Leigh Thompson - J. Jay Gerber Professor of Dispute Resolution & Organizations; Professor of Management & Organizations; Director of Kellogg Team and Group Research Center; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)
Brian Uzzi - Richard L. Thomas Professor of Leadership and Organizational Change; Co-Director, Northwestern Institute on Complex Systems (NICO); Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI); Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy); Professor of Sociology, Weinberg College (Courtesy)
Robert Wolcott - Clinical Professor of Innovation & Entrepreneurship in Executive Education ; Co-Founder and Executive Director, Kellogg Innovation Network
Edward Zajac - James F. Bere Professor of Management & Organizations
Andris Zoltners - Nemmers Emeritus Professor of Marketing; Founder and Co-Chairman, ZS Associates
Week 1: October 30 – November 3, 2017
Start: October 30 at 8:30 AM
End: April 6 at 6:00 PM
PLEASE NOTE: Program materials, as well as accommodations for both sessions held in Evanston, IL, are included in the program fee. Travel costs & accommodations for the Singapore session are not included.