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Research Details

The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey

Abstract

After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vit ria in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.

Type

Case

Author(s)

Karen Cates, Guilherme Riederer, Nathan Tacha, Rodrigue Ulrich Nselel Awanda

Date Published

02/18/2014

Citations

Cates, Karen, Guilherme Riederer, Nathan Tacha, and Rodrigue Ulrich Nselel Awanda. The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey. Case 5-313-501 (KEL768).

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