The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey
After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vit ria in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.
Karen Cates, Guilherme Riederer, Nathan Tacha, Rodrigue Ulrich Nselel Awanda
Cates, Karen, Guilherme Riederer, Nathan Tacha, and Rodrigue Ulrich Nselel Awanda. The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey. Case 5-313-501 (KEL768).