Constructing Consumer Behavior: A Grand Template, Advances in Consumer Research
Presents an address given by the president of the Association for Consumer Research (ACR), Sidney J. Levy of Northwestern University, at the association's 19th annual convention. Interests in early study of consumer behavior; Depth of psychological theories; Study of social stratification; Grand template's impact on society and its structure; Characteristics of the grand template; Basic gender roles and roots in consumer behavior
Levy, Sidney. 1992. Constructing Consumer Behavior: A Grand Template. Advances in Consumer Research. 19(1): 1-6.