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Research Details

Strategic Remarketing: The Preferred Response to Shortages and Inflation, Sloan Management Review

Abstract

Focuses on a problem of companies adapting to a business environment characterized by shortages and inflationary pressure. Decision options facing management during periods of shortages and inflation; Reason for the error in the assumption of businessmen that shortages is a past problem; Major adjustment elements in trying to respond to sudden shortages.

Type

Article

Author(s)

Philip Kotler, Bala Balachandran

Date Published

1975

Citations

Kotler, Philip, and Bala Balachandran. 1975. Strategic Remarketing: The Preferred Response to Shortages and Inflation. Sloan Management Review.(1): 1-17.

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