Take Action

Home | Faculty & Research Overview | Research

Research Details

It's Time to Cut Down on Advertising Waste, Business and Society Review

Abstract

Presents a proposal on how to cut down advertising expenditures in the U.S. Reduction in the number of brand competition; Economic penalties for advertising; Economic incentives for reduced advertising.

Type

Article

Author(s)

Philip Kotler, Paul N Bloom

Date Published

1972

Citations

Kotler, Philip, and Paul N Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review.(4): 9-18.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action