It's Time to Cut Down on Advertising Waste, Business and Society Review
Presents a proposal on how to cut down advertising expenditures in the U.S. Reduction in the number of brand competition; Economic penalties for advertising; Economic incentives for reduced advertising.
Philip Kotler, Paul N Bloom
Kotler, Philip, and Paul N Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review.(4): 9-18.