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Research Details
Leclerc: The Growth Challenge
Abstract
The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.
Type
Case
Author(s)
Timothy Calkins, Julien Dangles
Date Published
03/27/2009
Discipline
Management;Marketing
Key Concepts
Marketing, Marketing Strategy, Retailing, Growth Strategy
Citations
Calkins, Timothy, and Julien Dangles. Leclerc: The Growth Challenge. Case 5-109-001 (KEL407).
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