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Research Details

A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory

Type

Author(s)

Alice M. Tybout, Bobby Calder, Brian Sternthal

Date Published

1978

Citations

Tybout, M. Alice, Bobby Calder, and Brian Sternthal. 1978. A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory. 5

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