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Research Details
A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory
Type
Author(s)
Alice M. Tybout, Bobby Calder, Brian Sternthal
Date Published
1978
Citations
Tybout, Alice M., Bobby Calder, and Brian Sternthal. 1978. A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory.
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